"My Maotai" goes online: only one hour is reserved for subscription every day.

On March 28th, the official account of Maotai announced that the digital marketing app "I Maotai", which has been prepared for half a year, will be officially launched on March 3rd1,and "I Maotai" will be launched: only one hour subscription will be reserved every day.

"My Maotai" goes online: it only takes one hour to make an appointment every day to buy 1 Previously, Kweichow Moutai announced that the Maotai e-commerce platform "My Maotai" App will be put into trial operation on March 3 1 and can be downloaded from now on. On the second day after the official announcement of Kweichow Moutai, the Beijing Youth Daily reporter inquired about the Apple App Store on March 29 and learned that the "My Maotai" App has become the first in the free list of apps on this platform.

After downloading, Beijing Youth Daily reporter found that "I Maotai" is not a self-operated wine selling platform operated by wine enterprises in the usual sense. Just like the slogan "Enjoy Maotai" in the opening advertisement of the App, only reservation subscription is provided.

The App homepage recommends three products, namely 53-degree 500ml Kweichow Moutai (Year of the Tiger), 53-degree 500ml Kweichow Moutai 1935 and 53-degree 500ml Kweichow Moutai (treasures). In addition, it is a brief introduction of Kweichow Moutai, with two appointment icons, one large and one small.

The reporter of Beijing Youth Daily found that the program is registered and certified by real-name registration system, requiring users to fill in their real names and ID numbers, which cannot be modified once submitted.

All online products of "My Maotai" platform adopt subscription system, and the subscription time is 9:00- 10:00 every morning. Each real-name certified account can only subscribe for 1 time per period and per variety. After the subscription is successful, you can get the delivery code and go to the offline reservation store to pick up the goods. However, the purchase may not be available, and there are also cases where the purchase fails. And the order of subscription registration has nothing to do with the subscription success rate.

Kweichow Moutai previously said that in the trial operation stage of "My Maotai", consumers can make an appointment to buy the latest four products at "My Maotai" every day: 53-degree 500ml Kweichow Moutai (Year of the Tiger), 53-degree 500ml Kweichow Moutai 1935, 53-degree 375ml*2 (Year of the Tiger) and 53-degree 500ml Kweichow Moutai (Treasures).

Beijing Youth Daily reporter learned that shortly after the release of 500ml Kweichow Moutai (Year of the Tiger), the price once rushed to 5,800 yuan. After several sharp drops, the current market circulation price is 4030 yuan. Even though it has been falling, there is still a lot of room compared with the official guidance price of 2499 yuan.

Maotai 1935 is a thousand yuan new product launched by Kweichow Moutai this year. After the release of1October 8th, the market price of 65438+ 188 yuan/bottle rose to 165438 yuan/bottle, and then fell back to the recent 158.

Many consumers said that downloading the App is to buy related Moutai at a guide price. The 53-degree flying Maotai, which has attracted much attention, has not been put on the shelves in this trial operation stage. However, App provides third-party booking. At present, there are * * 0 third-party platforms, including JD.COM, Mobile Tmall, Suning.cn, Brewmaster Net, 19 19. Clicking on the "Go to Participate" icon corresponding to the above channels will directly jump to the Tian Fei Moutai booking page of the corresponding platform.

However, the Beijing Youth Daily reporter found that this requires users to download the App of the relevant platform in advance, otherwise, after clicking, only the words "The kitten seems to be lost, please try again" will appear, and it is impossible to jump to the webpage.

"My Maotai" goes online: only one hour is reserved for subscription every day. 2 Recently, the news that Maotai will launch a new e-commerce APP platform triggered a heated discussion in the market. The official account of Kweichow Moutai announced that "My Maotai Digital Marketing App" will be put into trial operation on March 3rd1.

Some netizens found that the "My Maotai" App has been launched on the Apple AppStore. On the morning of March 28th, the day after the official announcement, the "My Maotai" App has topped the free list of the App Store, becoming the most downloaded and popular app.

Earlier, according to media reports, on March 28th, the official account of Maotai announced that the digital marketing app "My Maotai", which had been prepared for half a year, would be officially launched on March 3rd1day and start trial operation.

It can be found in the AppStore at present, but the product can't be ordered yet. After the trial operation on March 3rd1,consumers can make an appointment to buy the latest four products at My Maotai every day: 53-degree 500ml Kweichow Moutai (Year of the Tiger), 53-degree 500ml Maotai 1935 and 53-degree 375ml*2 (Year of the Tiger).

According to reports, "I Maotai" supports consumers' online registration, real-name authentication, online and offline payment, cancellation of refunds, and store delivery. Successful consumers need to bring their ID cards to the designated social channel providers and Maotai self-operated companies to pick up the goods.

On the morning of March 28th, Kweichow Moutai announced through Guan Wei that the digital marketing app "My Maotai", which had been prepared for half a year, would be officially launched on March 3rd1and begin trial operation.

The official said that from now on, you can search for "My Maotai" in the mainstream mobile phone application mall for download.

It is worth noting that, according to the Apple App Store, the I Moutai App was only open for download for one day, and it topped the free list, becoming the most downloaded and popular app.

The download profile of "My Maotai" shows that the App is an online booking platform built and operated by Kweichow Moutai Co., Ltd., with the brand slogan of "Enjoy Maotai" to provide consumers with a safe and convenient wine buying experience.

"I Maotai" supports consumers' online registration, real-name authentication, online and offline payment, cancellation of refund, store delivery and so on. Successful consumers need to bring their ID cards to the designated social channels and Maotai self-operated companies to pick up the goods.

According to the official introduction of Maotai, in the trial operation stage, consumers can make an appointment to buy the latest four products at "My Maotai" every day: 53-degree 500ml Kweichow Moutai (Year of the Tiger), 53-degree 500ml Maotai 1935, 53-degree 375ml*2 (Year of the Tiger) and 53-degree 500ml Kweichow Moutai (Treasures).

However, at present, "Maotai" does not directly sell 500ml Tian Fei Maotai, but the official said that it will integrate the access to 12 third-party e-commerce platform to provide consumers with information on buying Tian Fei Maotai.