"Female Jack Ma" Zhou Xiaoping earns 16 billion yuan from making car lights. Her wealth is twice that of Dong Mingzhu. What is the current situation?
Her experience is like that of Jack Ma, who quit his job and went into business; after 27 years, her status is comparable to that of Dong Mingzhu, but her wealth is twice that of Dong Mingzhu.
She focuses on making auto parts and has become the most trusted brand for famous cars such as Audi and Volkswagen. She has a net worth of 16 billion and ranks 31st on this year's "Hurun Global Self-Made Richest Women List".
She is Zhou Xiaoping, known as the "Queen of Car Lights" as the richest man in Jiangsu, and is currently the chairman of Xingyu Co., Ltd. Zhou Xiaoping is low-key, but in the field of car lights, she is undoubtedly a king, just like Dong Mingzhu's position in the air-conditioning industry. Her entrepreneurial story is remarkable.
Give up the iron job and go into business
Zhou Xiaoping was born in Jiangsu in 1961. She has been smart since she was a child. In 1990, Zhou Xiaoping graduated from Bethune Medical University.
After graduating with excellent grades, she got a job as a teacher in a health school. This job was an iron rice bowl at the time. Not only was she free, but the income was also high. In the future, she could also "sit in clinics" to ensure income during droughts and floods. .
Zhou Xiaoping’s family is also very satisfied with her work, but she does not like stability by nature. She likes a life full of challenges. Being a teacher obviously does not meet her expectations.
However, Zhou Xiaoping still performed her duties conscientiously, rising from director of the Academic Affairs Office to vice president.
In the 1990s, going overseas to do business was a common trend. Countless people gave up their stable jobs and went to overseas business to make a fortune.
Jack Ma gave up his job as a teacher and devoted himself to the Internet industry. The success of people around her makes Zhou Xiaoping eager to try, but the business world is very deep. Which industry should a teacher choose to invest in?
After many investigations and her keen business sense, Zhou Xiaoping decided to engage in an industry that sounds relatively unpopular - the car lighting industry.
However, with the economic development at that time, more and more Chinese people owned cars, so the industry had broad prospects for development.
After making up her mind, Zhou Xiaoping partnered with her school to open the "Xingyu Car Lamp Factory". Since a large amount of start-up capital was needed, Zhou Xiaoping invested all her savings over the years and also borrowed money from relatives and friends. After a lot of effort, we finally managed to get the venue started with great difficulty.
Zhou Xiaoping’s parents and relatives and friends initially opposed her bold behavior. For a girl to go to sea without giving up her iron rice bowl is simply making fun of her job.
But what everyone doesn’t know is that it was this rebellion that changed Zhou Xiaoping’s life.
Product quality always comes first
Faced with doubts from people around her, the stubborn Zhou Xiaoping insisted on making some achievements to impress others. The ideal is very full, but the reality always hits hard.
The car lights just produced by the factory are of a very single variety, have many defects, and have almost no sales.
From a teacher to a car lamp manufacturer, there is so much to learn. Car lights couldn't be sold, so Zhou Xiaoping could only take the product to various places to sell it in person.
Zhou Xiaoping brought a tea cup and rode a bicycle, bus, or even a train to sell tractors, motorcycles, or auto parts factories.
When you are thirsty, you drink a few sips of water, and when you are tired, you rest on the roadside. The sales process is extremely hard and difficult, but there are still very few products that can be sold in the early days.
However, after running into obstacles everywhere, Zhou Xiaoping finally realized that she needed to start with the product itself. Forging iron requires one's own hard work. Only when the product is excellent, can it have enough confidence when selling it.
Therefore, Zhou Xiaoping set up a professional team to innovate and develop products personally. Putting all her body and mind into the dirty car lamp factory, Zhou Xiaoping forgot that she was once the boss of the car lamp factory. She ate and lived with the employees and innovated day and night.
In order to ensure that the airtightness of the produced car lights is intact, Zhou Xiaoping worked continuously for 24 hours and conducted rain tests on each lamp.
Time pays off. The products produced by Zhou Xiaoping’s car lamp factory are becoming more and more diversified and of higher and higher quality. The once lifeless car lamp factory finally has a slight improvement, and its sales are gradually improving. Open.
After achieving some results, Zhou Xiaoping paid off the debts she borrowed and made money herself. At this time, people who had doubted her began to appreciate this visionary, courageous and motivated girl.
Zhou Xiaoping used her own efforts to prove that she can do it. In the face of doubts from others, action is always the best way to prove it.
As the scale of the car lamp factory became larger and larger, and sales became better and better, Zhou Xiaoping became the major shareholder of Xingyu Lamp Factory and devoted herself to the operation of the company.
From a teacher to a shareholder, Zhou Xiaoping did not know advanced sales techniques, so she could only use the initial approach, bringing products to the car factory to recommend them one by one. After the product quality improves, others are more willing to buy her products.
Although she is a teacher, Zhou Xiaoping is well versed in business. After making more profits, Zhou Xiaoping did not feel complacent. Instead, she invested more money in product research and development. In this way, the company entered a virtuous cycle. The products became better and better, and the company became bigger and bigger. .
Only those who are willing to invest will reap huge rewards
Slowly, the quality of the car lights produced by Zhou Xiaoping's company won unanimous praise in the industry, and the domestic automobile "FAW" signed an order with it. This order It was the biggest order she had ever received.
In order to meet FAW's standards, Zhou Xiaoping did not hesitate to invest 80 million yuan in upgrading and upgrading the lights of FAW passenger cars.
This huge investment also brought her extremely generous returns. In 2000, the car lights produced by Xingyu were used in FAW-Volkswagen.
At this time, people's purchasing power for cars has greatly increased. FAW's sales are good, and a rising tide lifts all boats. Naturally, Xingyu's car lamp sales are also very good. That year, Zhou Xiaoping's company's annual income exceeded 10,000 yuan for the first time.
According to Zhou Xiaoping's usual practice, as income increases, more investment in product research and development funds will occur.
Later, the car lights produced by Zhou Xiaoping's company gradually developed in the direction of intelligence. The products produced were not only limited to car lights, but also produced other auto parts. As more and more orders were received, Zhou Xiaoping invested tens of millions to continue to expand production scale.
Every step of Zhou Xiaoping’s investment is invested in the lifeblood of the company and makes the company’s development further.
Later, Zhou Xiaoping's name became well-known in the industry, and the products produced by her company were even more well-known. She was repeatedly called the "Queen of Car Lights" by others.
Some Japanese and German cars use parts produced by Zhou Xiaoping's company, and Audi, BMW, Jaguar Land Rover, etc. have come to sign contracts.
In 2011, Zhou Xiaoping ushered in her highlight moment. Xingyu Co., Ltd. was successfully listed and became the first company in the automotive lighting industry to be listed on the A-share market of the Shanghai Stock Exchange.
Today, Xingyu has been listed for 9 years and is developing better and better. Her personal wealth has reached 16 billion, which is twice that of Dong Mingzhu. Being able to achieve such an achievement can be regarded as a success, but Zhou Xiaoping has always been very low-key and rarely appears in the public eye.
After 27 years of quitting her job as a teacher and going into business, Zhou Xiaoping has worked hard step by step to reach her current outstanding achievements. Zhou Xiaoping has paid a lot. Nowadays, Xingyu Enterprise has opened branch factories overseas. Obviously, the female version of Jack Ma has no intention of stopping.
I am really looking forward to what outstanding achievements she will make in 2021.