Why is supreme so popular in such a short time compared with other brands?

On the occasion of the arrival of the Internet wave, Supreme seized the opportunity to successfully transform into an e-commerce, and got rid of the shackles of physical stores, which is a model of the Internet plus the trend. Through a series of online marketing strategies combined with growth secrets, Supreme has spread its brand like a virus, making fans flock to it.

What did Supreme do from street shops to world-class e-commerce street brands? If you are also an e-commerce company and want your fashion brand to be sought after, please refer to Supreme. This paper will disassemble Supreme's marketing strategy from nine main aspects. Let's see:

1. virus marketing: "limited supply" explodes topic spread II. Website optimization: the most unique website design III. E-mail marketing: I can't help but check the "garbage bin" every day. Content Marketing: Cool Lookbook5. Community marketing: stealing traffic from Reddit 6. KOL marketing: let top stars cooperate happily 7. Social media: cut it with Instagram.

1. Virus Marketing: "Limited Supply" Detonates Topic Spread

Want to do marketing without spending money? Naturally, it depends on the effect of virus transmission. First of all, we can see from the data that Supreme has little investment in marketing. In addition, most of the traffic comes from brand search and direct access-this is in line with the characteristics of a "virus".

In fact, Supreme only did two things to continuously detonate the virus:

1. All products are sold in limited quantities.

This is a feature that makes all fans crazy, and it is also the key to Supreme detonating the topic:

1. Weekly new products will only be released at a fixed time on Thursday (Saturday, Japan); 2. All products can only be booked through official website, or queued for purchase in physical stores. There are no dealers. All products are limited. If you miss them once, you can't buy them again (except a few basic models). You never know what style will be released next week.

Therefore, for fans, each supreme is a collection, which can show their uniqueness. They want to buy more, even if the premium is 12 times.