A mobile phone is 10 thousand yuan, and the 8848 titanium mobile phone endorsed by Wang Shi is now nobody's business?

8848 titanium mobile phone will tell you: nothing else is expensive.

From once all the rage to now nobody cares, the 8848 titanium mobile phone has obviously fallen off the altar.

The founder of 8848 titanium mobile phone is Du.

He has founded and won many brands such as "Good Back", "Good Memory Star" and "Small Pot Tea".

Obviously, this is a master who is good at building brand image and has his own set of methods for online marketing and crowd positioning.

Because of this, 8848 titanium mobile phone, from naming to positioning, reveals "extraordinary" everywhere.

It is called 8848 titanium mobile phone because 8848 symbolizes the height of Mount Everest and represents the brand's pursuit of reaching the top.

In order to match the name of this mobile phone, the spokesperson of 8848 titanium mobile phone also chose entrepreneur Wang Shi instead of a group of star artists with their own traffic.

Because Wang Shi has reached the peak of Mount Everest, it is more appropriate to choose Wang Shi as the spokesperson in combination with the significance of mobile phone naming.

Most importantly, the price of 8848 titanium mobile phone is more than 10,000 yuan. The price itself does not want to consider the audience of the whole people, but is targeted at businessmen and entrepreneurs who want to establish a business image.

This is also in line with Wang Shi's entrepreneurial identity.

Accurately positioning the audience, products must naturally meet the needs of the audience.

For a long time, 8848 titanium mobile phone has done this demand to the extreme.

Like appearance. Business people pursue image and face, and the 8848 titanium mobile phone looks extremely luxurious, wrapped in gems and leather. From the appearance alone, it is full of luxury.

For example, business people attach great importance to privacy, and the 8868 titanium mobile phone also has the function of encrypting calls and privacy space, which greatly meets the needs of business people for privacy protection.

Being the ultimate in a market segment is king.

Relying on precise positioning and precise demand, 20 15 has sold 248,000 titanium mobile phones since its establishment two years ago.

Compared with the sales of thousand yuan machines, many people may think that this sales volume is not very eye-catching.

But don't forget, the price of 8848 titanium mobile phone is several times that of thousand yuan mobile phone.

Therefore, in just two years, the 8848 titanium mobile phone has attracted 2 billion yuan, which has left many mobile phone brands behind.

But now, the once popular 8848 titanium mobile phone is not as good as before.

Advertisements that used to be everywhere on TV are now disappearing.

The sales data of a certain platform can only be described as bleak.

Obviously, infinite scenery has become a thing of the past.

What caused the 8848 titanium mobile phone to fall off the altar was the result of the joint action of internal and external factors.

As mentioned above, the reason why 8848 titanium mobile phone can go out of the circle lies in its brand image, design and privacy function.

But in other configurations, 8848 titanium mobile phone is not much better than ordinary thousand yuan mobile phone, which may reach the standard of 2000 yuan mobile phone, but it does not match its value of tens of thousands.

No matter how luxurious the appearance of the mobile phone is, in the final analysis, the mobile phone is still a product with higher correlation with technology.

You can be attracted by the luxurious appearance in a short time, and you will pursue performance after a long time.

In the same product introduction, other mobile phone brands spend most of their time introducing product performance, while the 8848 titanium mobile phone spends a lot of time introducing the appearance and accessories of the mobile phone, but rarely introduces the product performance.

Obviously, 8848 titanium mobile phone has no advantage compared with all kinds of high-tech mobile phones on the market.

Last year, on 65438+February 10, 8848 titanium mobile phone announced that it would close the "private call" function, which undoubtedly added another snow to the already lonely 8848 mobile phone sales.

The "private call" function of 8848 mobile phone obviously does not meet this requirement. Although 8848 mobile phone wants to keep this function for users, it can only be stopped under relevant regulations.

To this end, the 8848 mobile phone also proposed a solution.

For users who need to use the encrypted call function, personal assistant transfer service will be provided as an alternative to ensure that users can continue to enjoy the communication function of hiding calling numbers.

You need to find someone to dial a number first. This troublesome operation has discouraged a large number of demanding users.

Let me talk about the "privacy space" function of 8848.

The so-called "privacy space" means "one mobile phone, two systems". Using different password locks or fingerprints, two spaces can be set, which greatly enhances the privacy of the mobile phone.

But with the rise of other mobile phone brands, there are already many Android phones on the market, all with the same function.

This function of 8848 mobile phone is not unusual.

High price, low performance, and core functions are no longer dominant. In this way, it seems not surprising that the 8848 mobile phone is lonely.

Du is obviously a marketing expert.

8848 mobile phone fell from the altar, not by high-end performance, but more by brand image, thus grasping a certain group of people with precise needs.

But in the final analysis, the brand vitality created in this way is too short.

No matter how luxurious the appearance of the mobile phone is, the main value of the mobile phone is still concentrated on the product performance.

Luxury appearance As long as the brand is willing to achieve the ultimate, I believe many mobile phone brands can produce mobile phone products with good value.

However, high-tech is actually supported by excellent technology, and it is also to maintain the development and real lasting vitality of an enterprise.

8848 mobile phone focuses on the needs of a certain segment of the population, even if it can create a sales myth in a short time.

However, for a long time, this mobile phone brand, which is difficult to meet the common needs of the market, has neither technical empowerment nor product progress, nor new marketing methods. Among other rising mobile phone brands, backwardness is inevitable.

In the case that the original advantages are no longer and the competition of mobile phones is fierce, if 8848 wants to break through, it may only start with the development of core functions, the expansion of demand groups and the reduction of prices.

Author: Jing Zhi