Ip image design-What does IP design mean?
1, the image of IP theme
At present, the images that can be selected can be roughly divided into three categories, namely animals, people and others. After the image is determined, it can be further designed from the personality and modeling of the whole IP theme. We can classify IP images. For example, the IP images that the public can accept now are all "stupid", "cute" and "simple".
Therefore, when we choose our own IP theme image, we can not only consider these aspects comprehensively, but also show different forms through one image.
2, the theme image characters
No matter what theme the brand chooses as the IP image of its products, it needs to have its own clear theme image character. When setting personality, you can refer to some popular elements in it, or you can choose some outstanding personality as the image personality of the theme.
No matter what kind of ip personality you choose, there will be his audience, so we can also choose IP personality and image setting according to the main audience of the brand.
3. Design technology
For a professional IP designer, there are many ways to design, such as comparison, differentiated dynamic design and daily resonance.
For example, the contrast between color and height and thinness, the creation of differentiated IP image design and the use of specific cartoons, animated images and short films can deepen consumers' understanding and love of IP image, and at the same time make this IP image more story-telling and full.
What does ip design mean? Ip design is to design an image for ip.
After an IP has a certain influence, it needs further mining and development. In the process of this form transformation, IP image design is needed. Need a graphic design, such as the album of four classic novels, then all the characters in this album are an IP image design.
The modern business world involves IP image design, and the second category is IP image design of comics such as expression packs, which we are familiar with, such as Taskey, Peach Duck, a Zen monk and so on.
Ip design process:
According to the user's portrait, clear the design requirements, design the IP image of the product that users like, and the product serves users. When we formulate the design strategy, we describe and analyze the platform users, so as to ensure that the IP settings not only meet the product positioning, but also are loved and recognized by users.
Designers should analyze the user's image and refine the user's personality characteristics and keyword descriptions. After analyzing the user's behavior, we study and analyze the user's psychology through user interviews and questionnaires. For the outside public, IP image is more of a product brand symbol, which enhances the brand awareness of users. Finally, the design strategy is made according to the design guidance and user analysis.
Ip image design, what does ip image design contain? 1.ip image refers to the personality characteristics of an enterprise or one of its brands in the market and the public's mind, which reflects the public's evaluation and cognition of the brand, especially consumers.
2. The brand image is inseparable from the brand, and the image is the characteristic of the brand, which embodies the strength and essence of the brand.
3.ip image includes product name, packaging, pattern advertising design, etc.
4. Image is the foundation of brand, and enterprises must attach great importance to the shaping of brand image.
5. Brand image is the sum of all consumers' associations with the brand, which reflects the picture of the brand in consumers' memory.
6. The formation of brand association is the result of both marketing activities and non-marketing activities.
7. Consumers' association with brands can be obtained through enterprise-controlled channels or non-enterprise-controlled channels.