China Naming Network - Ziwei Dou Shu - What is the fundamental difference between NIKE Force and Dunk?

What is the fundamental difference between NIKE Force and Dunk?

Air force 1

Nike has always introduced classic shoes, but it should be Air Force 1. AF 1 is a pair of 1983 famous basketball shoes with average comfort. Although it is a classic, it is far from the status of air Jordan in everyone's mind. But surprisingly, AF 1 became the favorite of many trendsetters immediately after the review. Its simple and slightly flamboyant appearance has won the favor of streetball and hip-hop experts. More importantly, the price of AF 1 is not high, and it is surprisingly easy to match clothes, so more and more people begin to wear AF 1.

1. color

AF 1 has a simple appearance, which makes this shoe look like a blank sheet of paper and you can gallop on it. This is why Nike can play the most creative role in AIR FIRCE 1. As a result, overwhelming colors poured in. At this time, people were surprised to find for the first time that a pair of shoes can have so many colors! A pair of shoes can be so creative! People can choose the one that suits their personality from all kinds of AF 1, which just satisfies people's desire to express themselves. Basically, AF 1 has all colors, from simple to all-white to orange powder.

2. Style

First of all, introduce the style changes on shoes. First of all, there are changes in materials. Although most AF 1 are full leather (artificial), there are also many special materials, such as crocodile skin and linen. Followed by soles, not only color changes, but also raw rubber, transparent jelly soles and so on. Generally speaking, the change of materials is far less than DUNK's. The second is the special edition of the main event. As a retro strategy, launching a special edition has become the killer of major shoe factories. The so-called special edition is to take the region or something as the "object" and bring some special information into the shoes. To give a few examples: the Year of the Horse launched a special edition of Taiwan Province Province; Waiting for the Year of the Sheep also has its own special edition; Special issue in memory of Cornell University; Don't pay attention to "momentum". . . . As for geographical restrictions, there are even more, European version, Hong Kong version, LA version, NYC version and West India version. . . Don't underestimate these special editions. Although there are only a few details on the shoes, "things are rare." Since Fujian's wild aloe vera was invited to the greenhouse as soon as it arrived in Beijing, and it was euphemistically called "tequila", by the same token, a pair of shoes with limited sales, together with the names of other regions, certainly attracted more attention.

Step 3 cross

Crossing the border is not only Allen Iverson's trick, but also Nike's trick. Although CROSSOVER's shoes must be expensive and hard to find, the popularity of AF 1 has also increased through various exhibitions and publicity, as well as through cooperation with other ARTIS brands. For example, the cooperation with ERIC HAZE, ATOMS and STASH has achieved good results.

summary

Words can hardly express everything about these shoes. 1983, it is impossible for people to think that after 20 years, their son is still wearing AF 1. AF 1 represents not only basketball and hip-hop, but also a style of thrift and self-expression. Although the popularity has weakened in the past two years, T-shirts, jeans and a pair of AF 1 will always be the favorite of young people all over the world.

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After AF 1, it's time to dunk.

Many people can't tell the difference between AF 1 and dunk. In fact, it is easy to distinguish between the two. The midsole of AF 1 is thick, and the AIR Force 1 is equipped with AIR SOLE technology, so the heel is marked with "air".

Speaking of dunks, if you want to know the history of dunks, please read the following article about Nike Terminator, which should be clear to everyone after reading it:

Nike Terminator is the most meaningful shoe in the 1980s. It can be said that its outstanding role has laid the foundation for today's retro trend, and you can still feel the shock it brings.

Nike Terminator appeared in 1986. Almost adventurous color matching and bright exaggerated appearance quickly attracted many star teams from the University of North Carolina, the University of Arizona and the University of Arkansas to join the Nike camp, and this shoe is the Nike Dunk series that is still popular all over the world. But before that, a more special and representative shoe came on the market during this period, that is Nike Dunk's "prototype shoe": Nike Terminator.

Terminator Hi, Air Jordan I, Air Force I and slam dunk Hi all look alike. 1983, in order to defeat converse, Nike launched the first generation Air Force One, which won a great victory in the market. However, in 1985, Adidas made a comeback, which brought a huge impact to Nike. Nike made a move that later influenced the trend of sports shoes all over the world: taking Air Force One as the prototype, it signed Jordan, a newcomer at that time, and designed his first pair of signature shoes. In the future, with Jordan's fabulous performance, Nike will gradually become an industry giant.

At this time, Nike also noticed the market potential of NCAA. They designed a new shoe named Nike Terminator“HOYA "based on Air Jordan One of Georgetown University. The most attractive thing about this shoe is that the letter "HOYA" is printed on the heel (the version on sale is "Nike"), and the blue-gray color scheme (the color of the team uniform) is exaggerated and rebellious, accompanied by calm and self-confidence. Soon, NCAA's top teams demanded their own sneakers. It is for this reason that Dunk series came into being. Dunk was released in eight colors, representing eight teams including the University of North Carolina, the University of Arizona and the University of Arkansas. Terminator and slam dunk are the same in design, both based on the design prototype of Air Jordan 1.

Therefore, Terminator is the originator of Slam Dunk, and it is a very valuable collection for all people who love street culture, especially loyal sneakers. Whether the terminator can shake Dunk's market position and become the new leader of the retro trend will take time to test.

In fact, the status of dunk in that year was not high, and it could not be compared with Air Force 1, the overlord of Nike basketball shoes, or even with Terminator. ...

But why can dunk "grab the class and seize the power" and pull down the position of Air Force 1? My thoughts are as follows:

1. The retro wave swept through. This is the big environment.

2. Dunk looks lighter and less technical. In the retro style, things with scientific content such as AIR SOLE are considered unacceptable.

3. Time collocation. The re-enactment of dunk is basically the peak of AF 1, so that the two are just "relays". When AF 1 is tired of being played by everyone, dunk it. ...

4. color. AF 1 is known as "not particular", while DUNK is good at color. Dunk has been rampant now, but in that era when there was no SB style, dunk attracted everyone with bright colors. If you count casually, there are hundreds of colors for dunks.

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Dunk sb.

First of all, let's look at the incisive explanation of a veteran of a cutting-edge forum:

SB is the abbreviation of NIKESKATEBOARDING, including Dunk SB, Zoom Air FC, Zoom Air URL, Zoom Air Anguse and Zoom Air e-que. Dunk is a blue sneaker launched by Nike in the mid-1980s. With the advent of sneaker technology era, it is gradually forgotten. In the middle and late 1990s, the retro trend began to rise in Japan. Air Force 1 and DUNK have become two popular shoes, and trend representatives such as Hiroshi Fujiwara and NIGO have appeared in various media one after another, making retro a trend. It's just that after more than ten years, the original shoes are hard to find, so Nike. JP began to reproduce the early original shoes. In particular, a group of DUNKs that reappeared in the late 1990s and were only sold in trendy shops in Harajuku pushed the whole retro trend of Dunk to a high point, and AF 1 and Dunk became the main force of street collocation. In 200 1 year, Nike decided to enter skateboarding and invited some important figures in skateboarding to design new skates. Finally, everyone decided to choose DUNK as the initial shoe model. On the basis of ordinary dunk, the shoe shape is slightly relaxed, the inner cage is thickened, and the insole is thickened, which becomes a dunk SB. Haha:)

There are many simple sayings above, that is, there is no ZOOM AIR for ordinary dunks, and there is ZOOM AIR for slam dunks SB. Later, a series of new shoes were further developed, namely Zoom Air FC, Zoom Air URL, Zoom Air Anguse and ZOOM AIR E-QUE, commonly known as Nike SB series.

That's what we talk about every day, sbsbsbsbsbsbsbsbsbsb ... The main reasons why someone is popular are as follows:

1. Outstanding appearance, thick tongue and exaggerated eye-catching, very suitable for unrestrained young people.

2. global skateboarding, X-GAME craze.

3. Hip-hop, the craze of black culture, especially street art, is now gradually accepted by orientals.

4. Many stars personally demonstrated that artists from Europe, America and East Asia all chose DUNK to match street clothes.

5. Retro shoes +ZOOM, fresh and refreshing.

6. It is a crime to play with limited money and get XXX pairs all over the world.

7. Most importantly, DUNK SB insists on cooperating with world-renowned street artists to launch various unconventional designs. Diversification is the biggest impact that SB brings us. The terrible thing about DUNK SB is that each pair of his shoes represents a brand-new concept and a brand-new visual effect. The result is ... many people "love each other".