China Naming Network - Ziwei Dou Shu - Why is dq ice cream so expensive?
Why is dq ice cream so expensive?
Brand positioning and product quality.
1, brand positioning: DQ is positioned as a high-end ice cream brand, and the raw materials used are of high quality, and the whole milk slurry has a stronger taste at low temperature.
2. Product quality: DQ has a rich product line, and various flavors and styles of ice cream will increase the cost of products.