Correct design concept of a logo
Party A is the Peony Industry Group Company led by the National Laboratory of a university in Henan Province. The name of the new company is: Yurun Peony.
Party B is the designer of KGdesign.
Yurun Peony deals in medicines, food, cosmetics, health products and other products.
A look at tang style's name, a thick peony, shows that Party A's basic positioning of LOGO is a dream of China's traditional classical LOGO.
The final proposal was long-distance and went smoothly, and the first draft was passed. And according to the feedback from Party A's boss, it is still very satisfactory.
The following is a simple idea to share with you the design of this tang style peony health care product logo.
First of all, I spent a simple business mind map in AI to help clean up the materials needed by LOGO, and the design direction also had an option in my mind through mind map.
This is the word chosen by Zong when Wu Zetian proclaimed himself emperor, which means that the sky is crisp and the earth shines. This meaning is really awesome. It seems that this word is also a completely unambiguous direction. Because the customer is a derivative product of peony, in order to distinguish it from all possible peony product companies in future business activities, peony was not used for design, so the personal image of a female emperor of Wu Zetian was chosen as the initial material search direction. In addition to hand-painted in historical materials, there are various TV series images of Wu Zetian remake by later generations, but there is always a specific problem, that is, different images are too different, and no specific image can remind people of this iron-fisted long-sleeved woman.
The image of female Dan in traditional drama solves this problem. Since no one can tell her appearance clearly, let this appearance exist in everyone's own mind and emphasize some local features.
The image of Wu Zetian herself has been submerged in the long river of history, and it is necessary to extract some key points to express the only female emperor in China history, so a crowned female image should be appropriate, so a crowned female was first established.
On the basis of the previous one, the sideburns and eyebrow lines are optimized to make the whole image more full.
Because the female image in the last picture is not obvious, a short pendant is added. Then the crown was raised. The design here should have 12 for the crown, but it was not added because it was too destructive to the picture.
The main reason here is that Party A thinks that although Wu Zhao is also a wise king, the omen of Chen Si is always bad, indicating that Feng Shui needs some masculinity to neutralize it. Considering that I hope this logo can have some variability, I put a sun behind it. ......
The processing of characters is relatively simple. I chose the serif and modified the blank strokes and decorative lines. In order not to make the whole brand look too retro, I didn't consider the calligraphy style.
This is a comprehensive effect.
Generally speaking, this design idea is applicable to all industries. I hope it will be helpful to everyone on the design road. Thank you.