The "Regulations on Real Estate Advertisements" are implemented. What to pay attention to when buying a house and reading the property brochure

The latest "Regulations on Real Estate Advertisements" issued by the State Administration for Industry and Commerce will come into effect this month. The regulations require that real estate advertisements must be true, legal, scientific, and accurate, and must not deceive or mislead consumers. Statements that include the promise of further education and "10 minutes to the train station" will be considered violations and will be fined up to 30,000 yuan.

The "Regulations on Real Estate Advertisements" promulgated by the State Administration for Industry and Commerce will be officially implemented this month. The regulations require that "the minimum selling price starts from XXXX yuan", "you can go to a prestigious school if you buy a house", "guarantee a high return on investment", "handle household registration and further education for residents" and promise that "10 minutes to the train station", "3 minutes Expressions such as “Arrived at the subway entrance” will be considered violations.

"Twenty-five minutes to Tiananmen" will be considered a violation

According to the new regulations, real estate advertisements must not contain promises of appreciation or return on investment; projects cannot be used to reach a specific reference The required time indicates the project location; it cannot violate national regulations on price management. Some real estate advertisements deliberately obscure the construction status of supporting facilities such as schools and hospitals. The regulations make it clear that transportation, commerce, cultural and educational facilities and other municipal conditions involved in the advertisement should be indicated in the advertisement if they are in the process of planning or construction.

The "Regulations" require that advertising with "minimum selling price starting from XXXX yuan" to attract consumers to inquire about prices will also be illegal in the future. The regulations stipulate that if the price is stated in the advertising slogan, it should be clearly stated as the actual sales price, and the price validity period should be clearly stated.

The transportation, commerce, cultural and educational facilities and other municipal conditions involved in the advertisement should be indicated in the advertisement if they are under planning or construction. Advertisements such as "10 minutes to Guomao Metro" and "25 minutes to Tiananmen" can be considered violations.

Advertising is not allowed for off-plan properties without a sales license

The State Administration for Industry and Commerce stipulates that no advertisements are allowed for real estate in the following circumstances, that is, on land that has not obtained state-owned land use rights in accordance with the law. Development and construction on land; construction on collectively owned land that has not been requisitioned by the state; pre-sale of real estate without obtaining a pre-sale license for the project; disputes over ownership; construction in violation of relevant national regulations; construction that does not comply with the project Quality standards, acceptance failure, etc.

For real estate project pre-sale and sale advertisements, there should be pre-sale and sales license certificates issued by the local government's construction department; for rental and project transfer advertisements, there should be corresponding property rights certificates; for intermediary agencies To publish advertisements for real estate projects represented by agents, the regulations require that proof of entrustment by the owner and other supporting documents confirming the authenticity of the advertising content should be provided.

It is not allowed to contain feudal superstitious content such as "Feng Shui"

Real estate advertisements are not allowed to contain feudal superstitious content such as Feng Shui and divination. The description and exaggeration of the project situation must not be contrary to good social trends. .

Anyone who publishes advertisements in violation of the "Regulations on Real Estate Advertisements" shall be punished in accordance with the provisions of the "Advertising Law" and other laws and regulations; if there are no provisions in the laws and regulations, the person responsible shall be punished. Advertisers, advertising operators, and advertising publishers shall be fined not more than three times but not exceeding 30,000 yuan of illegal income; if there is no illegal income, they shall be fined not more than 10,000 yuan.

This regulation will come into effect on February 1, 2016. The "Interim Provisions on Real Estate Advertisements" promulgated by Order No. 86 of the State Administration for Industry and Commerce on December 3, 1998, shall be abolished at the same time.

(The above answer was published on 2016-02-02, please refer to the actual relevant current home purchase policies)

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