Why can "New Year's Sign" be popular among friends?

From New Year's Day to now, articles about "seeking a New Year's sign" can be seen everywhere in the circle of friends. This is a bit like Weibo Jiugongge. After clicking on the small animation, the big picture will be turned over immediately, like drawing lots. In fact, "New Year's Sign" is nothing new. It has existed since the beginning of 20 14, but it didn't catch on at that time. This year, the same content has been played in a different way, but it is on fire.

Of course, there is another reason. Since wechat cracked down on "sharing praise", it is now cracking down on "inducing attention to sharing", so the first person who came up with a keyword reply combined with the New Year greeting logo is still quite powerful! However, the problem of online copyright has been extended. Without further ado, let's take a look at several characteristic cases and why this interactive way is popular in the circle of friends!