What is DIOR?
Dior, founded in Paris in 1946 by French fashion designer Christian Dior, is a world-famous fashion consumer brand. Mainly engaged in women's clothing, men's clothing, jewelry, perfumes, cosmetics and other high-end consumer goods. It is also the parent company of LVMH Moët Hennessy Louis Vuitton Group, the world's largest high-end fashion brand holding company.
Founder
Dior Dior was founded in Paris, France by founder Christian Dior. Dior Dior's fashion fields include Handbags, clothing, shoes, makeup, skin care products, perfume, jewelry accessories, etc.
History of brand development
Christian Dior was born in Normandy, France in 1905. "Dior" in French means "God" (Dieu) and "gold" (or )
Dior blockbuster appreciation (19 photos)
combination, gold later became the most common representative color of the Dior brand. Christian Dior was not a fashion designer. He graduated from Sciences Po in Paris. As the son of an entrepreneur, his passion for art has never faded. After constant ups and downs in the fashion field, in 1946, Christian Dior, who was already in his forties, opened his first personal clothing store on Avenue Montaigne in Paris.
Since its founding in 1946, Dior has been synonymous with luxury and elegance. Whether it is fashion, cosmetics or other products, Christian Dior has always been at the top of the fashion palace.
Brand Identification
Dior clothing is different from other brands in that it never uses any obvious logos such as CD or Dior on the clothes (even if there is a classic Dior logo, it is in a very light color , For example, the Dior logo with dark gray characters on some clothing collars and the unobvious but stylish DIOR words under the hand straps of some bags will not put the Christian Dior Paris logo on the outside. is the best identification method. In addition, Dior's relatively high-end clothing series (of course DIOR itself is a high-end brand, here refers to the high-end in high-end), there will be a very thin red line under the bar code of the clothing label, which is said to be Dior's original creation.
CD: This abbreviation often appears on Dior accessories, such as the sides of eyeglass frames, buckles, belts, and wallets.
Dior: Hanging on the handle ring and stringing the four letters DIOR into a keychain is the most obvious symbol of the "Lady Dior" leather bag, and later it almost became another obvious symbol of Dior.
Diamond plaid: Dior’s exclusive diamond plaid rarely appears on clothing, but can be clearly seen on Dior wallets.
2 Development History
1946
Christian Dior clothing company was established in Paris.
In 1947
Fashion designer Christian Dior founded a fashion store at 30 Avenue Montaigne in Paris and was awarded the Neiman Marcus Award in the United States.
1948
Dior's first fashion series "New Look", featuring "Corolla" skirts, caused a huge sensation.
Christian Dior perfume company is established.
In 1949
The autumn and winter clothing series from 1949 to 1950 was launched. Within 8 days, the company had received orders for more than 1,200 skirts.
In 1950
France awarded him the "Remise de la Legion d'honneur" (Remise de la Legion d'honneur).
In 1951
The gloves and stockings department was established.
In 1953
The 1953-1954 clothing series was launched, with a "shocking" style-that is, shortening the length of the skirt to 40 centimeters off the ground, in one fell swoop. Shocked the British Isles.
1954
Christian Dior’s first store opened in London.
In Paris, the company's employees have reached 1,000, distributed in 28 workshops, and the high-end fashion produced accounted for half of France's high-end fashion exports at that time; it launched the 1954--1955 autumn and winter clothing order. It's refreshing.
1955
Christian Dior held a lecture at the famous Sorbonne University in Paris, and more than 4,000 college students came here; Yves Saint Laurent joined the Christian Dior company , became Mr. Dior's assistant
In 1957
Christian Dior appeared on the front page of Time magazine with his famous left-handed scissors. In the same year, Christian Dior died of a heart attack in Italy.
1958
Christian Dior's 21-year-old assistant, Yves Saint Laurent, successfully launched his first fashion series, "Ligne Trapeze".
1960
Marc Bohan was elected artistic director.
1985
The visionary financier Bernard Arnault becomes president of Christian Dior.
In 1989
Gianfranco Ferre took over the responsibilities of Marc Bohan and became artistic director.
1995
The new "Lady Dior" handbag carried by British Princess Diana caused a craze.
1996
John Galliano succeeds Gianfranco Ferre as artistic director of women's wear.
In 1998
Victoire de Castellane served as head of the high-end jewelry department, and the Dior high-end jewelry worn by women today was born.
1999
John Galliano designed a new Saddle bag for the Dior 2000 spring and summer women's series.
2000
The arrival of designer Hedi Slimane brought new modern features to Dior men's clothing.
2005
The Dior 2005 autumn and winter advanced customization series is a tribute to Mr. Christian Dior to celebrate his 100th birthday.
In 2006
The Gaucho handbag with a portrait design of Mr. Christian Dior was launched.
2007
Kris Van Assche succeeds Hedi Slimane as the artistic director of Dior Homme.
The Christian Dior fashion house celebrates its 60th anniversary.
In 2012
Raf Simons succeeded John Galliano as artistic director of women's wear.
Dior I.T Beijing Market short-term concept store opens
The world's top fashion brand Dior and the well-known fashion store I.T jointly launch the only Dior short-term concept store (Pop Up Store) in mainland China. On February 23, 201
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it was grandly opened in I.T Beiijng Market. The concept store will be open for one month and will sell Dior's 2013 spring and summer ready-to-wear series and accessories! The concept of the I.T Beijing Market store located in Sanlitun, Beijing is based on the Dover Street Market in London. It aims to provide a platform for cultural exchange of art and fashion products for different designs from all over the world.
I.T Beijing Market is a four-story building with a total area of nearly 20,000 square feet
Successive designers
1946-1957: Christian Dior
1957-1960: Yves Saint Laurent
1960-1989: Marc Bohan
1989-1996: Gianfranco Ferre
1996-March 2011: John Galliano
Current situation
Dior not only restored Paris to its status as a fashion center after World War II, but also cultivated two well-known design masters: Pierre Cardin and Yves Saint Laurent. Dior's company also emerged in large numbers with newcomers. It is thanks to the efforts of outstanding designers such as Saint Laurent, Mark Bohan, Ferre, and John Galliano that today, the Dior brand is still popular among people. Trust and pursue, whether it is clothing, leather goods, cosmetics, or perfume. In 2012, it ranked 322nd on the Fortune Global 500 list.
3 Business Contents
The treasure of the town
Blue gold lipstick - DIOR's iconic lipstick, rich and soft, pure color, comfortable and long-lasting An incredible balance is achieved. It is also an indispensable gift in countless women's handbags. 5-Color Eyeshadow - Although DIOR launches a variety of dazzling new makeup products every season, this lipstick has been in use since 1987 and is still the favorite of many makeup artists and women.
Haute couture
Dior’s design focuses on the feminine lines rather than the color, emphasizing women’s convex and concave shapes and soft curves. In Dior’s design, women’s unique The charm is vividly reflected. In this bold and complete expression, black, which was not appreciated in the original, has become a popular color through the hands of Dior. Dior's design swept away the conservative and rigid lines of women's clothing after World War II. This design made France It caused a sensation in the Western world and moved women. Dior's fashions are gorgeous, with evening wear being the most luxurious and extravagant. Evening dresses that seek to unify legends and creativity, classics and modernity, toughness and tenderness always leave people breathless and amazed.
Dior Women's Wear
The Camale evening dress with a large V-neck, the multi-layered fur that can be freely matched, etc. are all made by the talented design master Dior. Its elegant Narrow skirts always allow the wearer to walk freely, embodying the perfect combination of elegance and practicality. The revolutionary nature of the Dior brand is also reflected in its commitment to the understandability of fashion; the use of high-end and fine fabrics such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc. The workmanship is even more exquisite. Dior made an indelible contribution to the reconstruction of Paris as the world's fashion center after the war.
Luggage
Dior luggage
Dior 2012 spring and summer bags are avant-garde and avant-garde artistic visual enjoyment
Classic styles, new colors and Fabric processing technology makes Dior 2012 spring and summer series handbags a perfect must-have item for many bag lovers. Simple handbags in orange, nude pink, and beige are either gorgeous and modern or versatile and simple. In addition, the classic Lady Dior handbag designed with hollow rattan weaving, brushed patchwork, hand-beading and other techniques can bring a visual enjoyment like avant-garde avant-garde art.
Lady Dior 2013 handbag advertising blockbuster
Dior (Dior) recently exposed the latest season "Lady Dior" handbag advertising blockbuster. This season's blockbuster is still directed by Marion Cotillard (Marion Cotillard) ) endorsed by French fashion photographer Jean Baptiste Mondino.
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Men's wear
Dior fashion show
Dior Homme.
2001~2007 by France Chinese designer Hedi Slimane is responsible for the design.
Hedi Slimane's Dior Homme menswear designs emphasize perfect lines and are notable for their ultra-small sizes and the exclusive use of thin young models for advertising. Even CHANEL designer Karl Lagerfeld is a fan of Hedi Slimane’s Dior Homme look at the end of the year. He tried hard to get rid of 90 pounds of fat. To wear Dior Homme.
The Dior Homme men's clothing designed by Hedi Slimane has an almost pathological slenderness, an image full of gender ambiguity, and simple and neat accessories, but it is Packing the decadent soul of punk rock. Dior Homme combines the low-key melancholy temperament of England with the exquisite elegance of France. Its overly narrow and slim tailoring makes men who wear Dior Homme look like they have never grown up. The boy had a cold and rebellious face, and his tightly closed thin lips revealed a hint of disdainful mockery and perseverance.
It is not suitable for Asians to wear. It belongs to European and American style. Dior's clothing has a very special style that seems to be non-mainstream and is relatively skinny. As a well-known luxury product, DIOR HOMME's price is still not acceptable to the average working people in our country.
Cosmetics
Categories
Skin care: facial essence sunscreen/isolation cream other maintenance eye cream/eye essence facial scrub/
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Exfoliating Makeup Remover Mask Lotion/Toner/Mist Cleansing Lotion/Cream/Active Repair Essence
Makeup: Repair/Highlight/Shadow Pink Lip Pencil/Lip Liner and Eyebrow Pen/eyebrow powder/eyebrow cake eyeliner/eyeliner/eyeliner blush/rouge powder lip gloss/lip gloss lipstick/lipstick makeup primer liquid foundation/foundation cream/foundation mascara eye shadow concealer pen/concealer makeup/beauty tools Loose powder/loose powder and other cosmetics
Perfume: Men's perfume Women's perfume Other perfume
Manicure: Care nail polish Colored nail polish
Men's care: Facial
Function classification
Anti-sensitive, waterproof, acne/anti-acne, moisturizing, soothing, deep cleansing, tightening, after-sun repair, removing dark circles, other functions: removing eye bags, oil control, anti-aging/anti-wrinkle, shrinking pores, removing spots, whitening Moisturizing, purifying, detoxifying and curling
Glasses
Dior glasses
The careful design of Dior glasses styles can be seen in the carving of details, innovative technology and excellent lines. , clearly seen in the outline; in addition to the elegant logo, the glasses themselves also attract the public's attention with their distinctive outlines and avant-garde designs and colors. Each Dior eyeglass frame or sunglass is clearly embellished with the Dior logo, always showing the wearer's taste and identity to the world. A work of art that combines beautiful design with sophisticated manufacturing technology. The youthful frames are designed with the sexy and smooth lines of fashion, giving people a completely new look. When looking at Dior's classic trends, glasses are always an important part. Thin and lightweight frames and streamlined designs increasingly complement the eyes of the wearer.
Watches
Dior watches
Following the Dior crystal diamond rubber watch series, the most eye-catching hunting red and the classic charming blue were launched in the spring of 2008. After that, the new Purple Rubber chronograph model also made its grand debut in 2009. When the rubber strap is given the luxurious vitality of purple, the personality that transcends oneself instantly sneaks into the heart. Whether in passionate, hot sports or at the most luxurious evening parties, it is the center of envy and dazzling.
From the late 1970s, Dior gradually began to enter the field of watch manufacturing. However, in the initial period, the creativity of Dior watches always stuck to the traditional watch design and did not adopt the truly popular watch design. My favorite Dior style. Therefore, before designer John Galliano joined Dior in 2000, it was difficult for Dior's watch works to surprise people, and it was also difficult to escape the shackles of fashion brands. After entering the new century, Dior Watches gradually began to change its direction, striving to develop into a professional watchmaking company.
Jewelry
Dior rings
Perform well in the fields of haute couture, haute couture, perfume, knitwear, cosmetics, men's clothing, glasses, etc.
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Nowadays, Dior’s jewelry works also bring a sense of amazement to the world. Dior jewelry draws inspiration from various historical styles, but never simply replicates a certain appearance. Instead, it uses colorful gemstones to give the work a novel character and create unique jewelry styles. In 1995, Dior also collaborated with Swarovski to develop a variety of Northern Lights rhinestones, which greatly enriched the colors and materials for jewelry production. In addition, another major feature of Dior jewelry is the bold use of flower patterns, which also reflects its founder Mr. Dior’s love for nature. Unknown small wild flowers, strong love roses, etc. are all obvious design themes, and the pure lily of the valley has become the signature classic pattern of Dior jewelry.
Cosmetics
Cosmetic models
Dior’s product style is colorful, artistic and efficient, and it occupies an important position in the global perfume and cosmetics market. status. Dior's theme products mainly include women's perfume, men's perfume, makeup and skin care, providing a continuously updated color world for all those who want to make up their faces, paint their lips, show off their beauty and beautify their nails. In 1955, Dior's first lipstick was born. It was the predecessor of blue and gold lipstick. It was contained in a square-tip glass bottle. It was like a piece of jewelry. It became a classic once it was launched, and it was used by women to start their life's beauty. The blue and gold lipstick, with its hexagonal shape of alternating dark and light blue, continues the classic for nearly half a century.
Perfume
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Christian Dior established a fashion house in 1947. In the same year, Christian Dior founded Parfums Christian Dior and launched The new perfume, called Miss Dior, is a plant-based green chypre perfume. Dior Dream Perfume No matter the various Dior perfumes from "Miss Dior" to "Dior Addict", they are all-encompassing and blended with dreamy colors. Christian Dior fragrances cater to every woman, man and every mood. These fragrances are unexpected and irresistibly seductive, and are an artistic expression of the genius of perfume manufacturing.
Dior always makes everything in his kingdom fully reflect the charm of women. Regarding perfume, Dior once said: "Perfume is a door to a new world, so I choose to make it." Perfume, even if you just stay next to the perfume for a while, you can feel the charm of my design. Every woman I dress exudes hazy and attractive elegance.”[1]
Dior perfume is a perfume brand with a long history and currently has a variety of perfumes. One of the earliest perfumes was launched in 1947.
Lady Dior bag
Lady Dior (Difei bag), one of Dior's basic handbags. It has many fans in the fashion circle, including many celebrities and ladies. This handbag, which was born in the early 1990s, has a special legend with Princess Diana. In the 1990s, a Cezanne exhibition sponsored by Dior was exhibited at the Grand Palais in Paris. At the opening ceremony, Madame Chirac presented Princess Diana with a new Dior bag. Dior will soon give this new bag, which has not yet been named, the elegant name of Lady Dior. Lady Dior, exceptional taste, unmistakable icons of fashion and the finest materials and craftsmanship. The metal buckle with the four letters D.I.O.R hanging on the bag handle is Lady Dior’s signature, but its rich connotation and diverse changes come from the unique quilted diamond rib pattern on the bag surface, high-quality lamb leather, and 95 A delicate process. As a classic style that has always been a hot seller, Lady Dior introduces new materials and bag shapes every year, but it never deviates from the elegant line.
Rare pattern: unique cannage pattern. It is composed of 12 dense suture lines crisscrossing each other. The distance between each line must be extremely accurate. Otherwise, a slight difference will cause the front, rear, left, and right suture interfaces to fail to connect and all previous efforts will be wasted. The unique cannage pattern has a raised part in the middle that better highlights the luster and texture of the leather.
It can be said that the birth of this pattern fully embodies Christian Dior's spirit of loyalty to advanced customization craftsmanship.
Wooden last: The principle of making shoes is applied to the production of handbags. Lady Dior needs to wrap the cut leather parts snugly on this wooden bag. This is not only to give the square Lady Dior handbag an accurate shape, but also to ensure that the error of the handbag is minimized.
Customized service: In 2008, Lady Dior launched customized handbags made of crocodile leather. It took about 4 months from order placement to delivery. The price of this Lady Dior model also started from 200,000 yuan. Get started.
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