How do novices write official WeChat account articles?

First, originality, or originality. Only originality is a lasting engine. There are tens of millions of media on the Internet, but less than 10% are original, so the importance is self-evident.

Second, accurate positioning. As the saying goes, there is specialization in the art. When we write articles from the media, we can't be astronomical and all-encompassing, which will make readers feel scattered but not gathered, lacking reader stickiness. So write an article, find out your own advantages, be distinctive and refined, and attract a group of interested readers.

Third, the title is prominent. There are tens of millions online. How to attract readers' attention at first sight and let them open your article, we should start with the title. Speaking of topics, we must keep up with the hot spots and rub the heat.