Creative planning of Mid-Autumn Festival activities
I. Activity Organizing Committee
1. Person in charge: members of the board of directors, general manager's office and planning department.
2. Members: heads of departments.
Second, the activity time
X month x day to x month x day.
III. Purpose of the activity
With the help of China's traditional Mid-Autumn Festival, China's second long holiday, National Day, we will create the second consumption peak of restaurants, which will slow down the cold market after the long holiday and reduce the downward trend of consumption.
Fourth, the theme of the event
Celebrate the Mid-Autumn Festival, welcome the National Day and give gifts.
V. Site layout
(1) Off-site layout
Door couplet: family reunion welcomes the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and horizontal couplet: celebrates the festival.
Huge external wall suspension: width: height = 10× 13M, content of publicity activities; Hang X red lanterns above the door.
(2) Field layout
1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.
2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department).
3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street.
4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; Palace lantern xxx.
5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; Xxx flag.
6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.
7. A large (2.5-meter-wide) lantern (made of KT board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the big lantern, and other decorations are added.
Sixth, propaganda strategy.
1, DM poster promotion.
2. TV media promotion.
A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities.
B. activity time: x month x day x.
The origin of the Mid-Autumn festival
The Mid-Autumn Festival originated in ancient times, popularized in the Han Dynasty and shaped in the Tang Dynasty. Mid-Autumn Festival is a synthesis of autumn seasonal customs, most of which have ancient origins. As one of the important customs of folk festivals, offering sacrifices to the moon has gradually evolved into activities such as appreciating and praising the moon. The Mid-Autumn Festival is a colorful and precious cultural heritage. The full moon is a symbol of people's reunion, a sustenance for missing their hometown and relatives, and hopes for a bumper harvest and happiness.
At first, the festival of "Sacrificing the Moon" was held on the "Autumn Equinox" of the twenty-four solar terms in the Ganzhi calendar, and later it was transferred to the fifteenth day of the eighth lunar month. Mid-Autumn Festival, Spring Festival, Tomb-Sweeping Day and Dragon Boat Festival are also called the four traditional festivals in China. Influenced by China culture, Mid-Autumn Festival is also a traditional festival for overseas Chinese in some countries in East and Southeast Asia, especially local Chinese.