Is the case of Spotted Apple taking advantage of the psychology of seeking knowledge?

By understanding this story, we can know that we use people's curiosity, not their curiosity. One year, the United States suffered a natural disaster, and the apple harvest was not counted. The skin was spotted and very ugly. There is a fruit merchant named Brown. Because he signed a purchase and sale contract with the apple producing area, he could only keep his word and still received a large number of apples. However, the business of their own stores has been neglected, and many customers turn a blind eye to spotted apples. Some old customers go to great lengths to buy some suitable scenes just because they see Brown's sad face, which is just a drop in the bucket and doesn't help at all. Seeing more and more rotten apples in the warehouse, Brown almost went crazy.

Where is the way out? Brown cut his hands behind his back and wandered anxiously inside and outside the store. Almost racking my brains, I suddenly came up with a wonderful plan-one day, a huge billboard was erected in front of Brown's fruit shop, which read: "These spotted apples come from cold areas. These spots are caused by the impact of hail. It is strongly proved that apples have cold resistance. Scientists have proved that only apple trees that grow on high mountains can produce sweet and refreshing apples. The small spots on the epidermis caused by hail do not affect the quality of apple itself at all, but are a sign of the unique flavor of alpine apples. If you don't believe me, please try this especially delicious cold apple! "

While customers see billboards, people also see advertisements about spotted apples in brown fruit shops in newspapers and TV screens. As a result, Americans who like curiosity have come to Brown's store to buy spotted apples, and phone calls and orders are endless. A few days later, the spotted apples in the store were actually sold out. In the eyes of some consumers, spotted apples have become synonymous with unique and delicious apples. What's even more ridiculous is that some apple dealers have already made an appointment with Brown: they must be allowed to sell this alpine apple on commission next year!

However, Apple consumers are not all fools. Several clever people happened to get together and taste the spotted apples. They thought it tasted the same as a bright and huge apple, so they suddenly realized that they had been "fooled" and were very eager to ask Mr. Brown for help. A friend quickly stopped with a smile: "Oh, why make a fuss?" Brown is also using people's curiosity to do a little commercial promotion, but in essence, he didn't let us eat rotten apples and bad apples. "Those even called" fall for it "smart people laughed it off and dispersed.