The new WeChat official account has been opened. How to operate the official WeChat account?

First, locate the audience. After clearly positioning the user groups, the content of the official WeChat account needs to be pushed around products, services and user needs. For example, if you do beauty and skin care, then the users you pay attention to are mainly women who love beauty and skin care. If you often push scientific and technological information or some chicken soup for the soul, then the attention of fans will plummet. In addition to pushing information consistent with positioning, we should also try to ensure that some valuable information is pushed. Content that can be seen everywhere will naturally not cause users to collect or actively forward it.

Second, pay attention to typesetting. In order to make readers read our articles better, we need to pay attention to typesetting. Because users usually browse articles very quickly, it is necessary to avoid the dense stacking of lengthy paragraphs and add some beautiful pictures and expression packs appropriately to make the content more layered. But at the same time, don't be too fancy to avoid usurping the role of the host. In addition, generally speaking, users mostly use scattered time to read articles, so control the length.

Third, insist on originality in content. By forwarding a large number of content related to WeChat official account positioning and irrelevant content, although the number of fans can be quickly increased in the short term, in the long run, it will only cause fans to get clearance. For the sustainable development of WeChat official account, it is best to stick to originality. In addition, the content forms should be diversified. Long-term push of dry text content can easily make users feel visual fatigue, and occasionally try to organize content in the form of voice or video.

Fourth, push time should pay attention to skills. It is best to push the content at a certain time, so that fans will form the habit of reading your information at a certain time. There is also the need for persistent push, intermittent will not produce the effect of marketing promotion, but will slowly disintegrate the original fan base.