What can Wen Heyou's success in hotel catering give us for reference?
Wenheyou experienced four stages: stall, small shop, chain store and supermarket. In the process of evolution, the product structure of fried club, stinky tofu, big sausage and crayfish has been gradually established. It can be seen that Wen Heyou was born in Changsha, grew up in the streets of scenic spots and prospered in super landmarks. He is an out-and-out tourist businessman with the knowledge of Changsha food labels and business cards.
Especially Super Wenheyou, it is not only a tourist restaurant, but also a tourist attraction. From "tourist catering" to "tourist attractions" is a great leap from literary friends to super literary friends. Tourism catering is parasitic in scenic spots, and customers are impulsive. Tourist attractions are your own destinations, and customers come for your purposeful consumption.
As a scenic spot, the most important attribute is scarcity. The best business is for customers to come to the door, not to open a shop at the customer's door, which is euphemistically called to solve the problem of convenient consumption. True loyal fans, even if you are on the cliff at the ends of the earth, the most important thing is to enlarge your value to attract customers. Customers will come sooner or later if they don't come today, and the rest is to wait patiently.
According to this basic cognition, the development logic of culture and tourism, as well as its experience and lessons, have extraordinary reference significance for the choice of business model of cultural tourism industry in various places.
Wenheyou is essentially a cultural communication company, which can also be considered as a management company. Its core competence should be its own creativity, which can empower the vast number of landmarks and revitalize non-performing assets everywhere.
The reference significance of Wen He You;
1. The catering industry and the hotel industry can be deeply integrated, and the corresponding tourism culture can be deeply bound.
2. It can make the hotel industry and catering industry produce more new ideas, which is conducive to attracting tourists.
3. It can make the development of market economy have more positive effects, which is conducive to enhancing the overall market competitiveness.