What does Siwei want to do with the title of "China Champions League" and continue to deepen football?

On February 19 and 16, SWM Automobile was once again named "Champions League of Chinese Football Association", which is a grassroots league that many fans don't know much about. The signing ceremony was held in Chongqing, the home of Chongqing Siwei Club. On this day, SWM Siwei Automobile announced that it would join hands with China Football Association to support the national football cause and help the future development of China football.

Why is Siwei Automobile named "Grassroots Alliance"?

As the fourth league after China Super League, China B and China C, the China Champions League has always been regarded as a "grassroots league". Why did Siwei Automobile turn its attention to China Champions League after it was named the Super League team?

When Siwei sponsored the Super League Chongqing team, although it was "high", it also had limitations, and it did not reach the "breadth" it should have, because such sponsorship always had geographical restrictions, which is why the dealers in Chongqing sold better in 17 and 18 than in other regions.

Although dubbed the grassroots league, the China Champions League has accumulated 5,000 games since the preliminaries, covering 1.5 million teams in 300 cities, with more than 50,000 people directly participating in the league. In addition, in the 20 18 season, the cumulative number of viewers of Guanzhong live broadcast through the new media platform exceeded 3 million, the search duration of Baidu was nearly 330,000, and the reading volume of Weibo topics in Guanzhong League exceeded 5 million.

In this way, the title of China Champions League is the best carrier for Swe to promote its brand and expand its influence.

Four-dimensional car assists 20 19 in the name of football.

In fact, behind this title, it is actually a hard-core goal put forward by Brilliance Xinyuan, the parent company of Siwei Automobile-sales of 200,000 vehicles in 2065 438+09.