Cultural tourism project planning plan
Sample cultural tourism project planning plan
In order to ensure that things or work are carried out in a scientific and orderly manner, it is often necessary to carry out plan preparation work in advance. The plan is a comprehensive consideration of factors related to the thing or problem. Developed written plan. So what kind of plan is good? Below is a sample cultural tourism project planning plan that I carefully compiled. You are welcome to share it.
Cultural tourism project planning plan 1
1. Project background
1. Ecological advantages: During the Zhengde period of the Ming Dynasty (1506-1521), the county magistrate Wang Boling ordered the public to Build a river embankment at the mouth of Bahe River. Since then, water has accumulated and formed a lake. In the past, the lake area was flooded and caused disasters. People looked at the sky and sighed, so it was called "Wangtian Lake". During the Ming and Qing Dynasties, the lake was connected to the Yangtze River. The water on the lake was vast, and fishing boats traveled frequently between the Yangtze River and the lake. Fishing boats traveled frequently between the Yangtze River and the lake, and fishermen worked day and night. Wangtian Lake is the second largest lake in Xishui County. It is located in Bahe Town. The lake area is about 10,000 acres and the drainage area is 169 square kilometers. Wangtian Lake has no industrial pollution sources, the water quality is clear, and the aquatic products are of high quality.
2. Humanistic advantages: Wangtian Lake has a long and splendid history. In ancient times, Wangtian Lake was one of the floodplain areas on the north bank of the Yangtze River. Later, it became a continent (Wuzhou) due to the impact of the Yangtze River. It is said that when Chen Hang took the imperial examination in Yimao, Qing Dynasty (1819), Emperor Jiaqing asked him about his ancestral home. Chen Hang replied: "My family lives in Huolonggang, facing the Tianhu Lake across the door." He also asked how many people there were in his family. Chen Hang replied: "Thousands of people cast nets every day, and thousands of bright lanterns shine at night." Since then, Wangtian Lake has become famous far and wide. Wangtian Lake has a rich cultural heritage. Yao Minggong, a pavilion elder in the late Ming Dynasty, Chen Hang, the number one scholar in the Qing Dynasty, and Wen Yiduo, a famous modern poet, scholar and democracy fighter, were all born beside Wangtian Lake. It can be called a "celebrity lake".
3. Location advantage: Wangtian Lake is located in Bahe Town, just across the river from Huangzhou, where Huanggang City is located, across the river from Ezhou City, only 20 minutes’ drive from Huangshi City, and only 20 minutes’ drive from Wuhan. The drive is only 1 hour. The highways are well developed, with direct bus connections to Huangzhou, and the Daguang Expressway passes through the town. The water system is developed, including the Yangtze River and Bahe River systems. It has been a water wharf since ancient times. In the 1990s, there were still "Hanjiu Class" connecting Jiujiang, Huangshi, Huangzhou, Ezhou and Wuhan.
4. Brand advantage: As a "Double Hundred Figure", Mr. Wen Yiduo has become a brand of Xishui County. He can play a huge role in promoting cultural soft power and better promote Xishui
's scientific development. At present, the county government plans to form a long-term cooperative relationship with the Wen Yiduo Foundation, adhering to the purpose of promoting patriotism and committing to science, technology, culture and education, and jointly build the Wen Yiduo Foundation strategic cooperation demonstration zone and Xishui economy An upgraded version of social development.
2. Tourism positioning:
Wangtian Lake generally plays the rural tourism brand, using celebrity effect, rural pastoral, lakes and mountains, and Dabie Mountain folk culture as tourist attractions to attract tourists. Come for sightseeing, leisure vacation, inspection and study, and participate in tourism activities.
There are various types of regional characteristic culture of Wangtian Lake, which mainly include: celebrities—many celebrities such as champions, prime ministers, and poets were born by the lake; fishermen and farmers—Yangtze River fishery culture; Shennong—farming culture, customs— —Folk culture, etc. On the one hand, culture with folk culture as the core can be displayed and passed on. On the one hand, Tigao, which is well-known for its Wenyiduo brand, has further enhanced the cultural connotation of Wangtian Lake, and the two complement each other.
3. Preliminary planning
Implement an overall plan for Wangtian Lake, and the planning layout highlights the characteristics of "culture", "leisure", "dynamism", "nature" and "ecology" , embodying the principle of highlighting the key points and distinguishing the priorities, the overall layout structure of the Wangtian Lake Ecological, Cultural, Leisure and Tourism Zone is "three districts and one belt":
Cultural town area: tourist distribution center, information center, service The functional positioning and project setting of the center, leisure entertainment and resort center directly affect the first impression of tourists entering the tourist area.
Focusing on displaying celebrity deeds and Dabie Mountain folk customs as the core style, it builds a cultural town, including a celebrity exhibition hall (poet Wen Yiduo, Chen Hang, Prime Minister Yao Minggong, and an exhibition of celebrity deeds in the Bahe River Basin), and a Dabie Mountain folk custom street .
Farming experience area: It is embodied in the form of a cultural square of a certain scale. The main architectural style and ancillary landscape mainly reflect the local characteristic culture. It is the main place for night barbecue and leisure. It can be used as a gathering square, holding cultural activities, Cultural promotion display.
Water entertainment area: Based on the Wangtian Lake fishery and its ancillary facilities, and taking advantage of its wide water area, broad vision, beautiful vistas, and sufficient water sources, we will create a water entertainment area with fishery culture as the core. Water recreation.
One area: Cruise ship sightseeing zone. Based on the current characteristics of the water system, a subjective sightseeing route is built along the water system. Through the improvement of natural and man-made landscapes, we will enrich the landscape content and create a scenic environment. For example, the former residence of Wen Yiduo, Chen Hang's Zhuangyuan Mansion, Prime Minister Yao Minggong's Mansion, and the sea of rapeseed flowers surrounding the lake were rebuilt.
The total investment is about 500 million yuan. Using the Wen Yiduo Foundation as a platform, we will increase efforts to compete for funding and attract investment. Through "cultivating culture through business and promoting business through culture", we will use tourism real estate, Raise development funds for the development of Wangtian Lake series of aquatic products. Cultural Tourism Project Planning Plan 2
Foreword
An impressive city, an impressive silhouette—Hangzhou West Lake welcomes you!
I still remember the startling glimpse of Xu Xian and White Snake at the broken bridge outside the post station on the bank of the West Lake thousands of years ago. They were destined for this life and performed a unique love. They are the memories of the West Lake that can never be erased. The West Lake and Leifeng will not fall, and their love will last forever.
I still remember that "if you can't leave Hangzhou, half of it is this lake." West Lake is a poem, a natural painting, and a beautiful and moving story. As time goes by and the years change, she still has that ageless appearance, and so many people fall in love with her.
I still remember that she welcomed so many people who cared for her. When Bai Juyi, who was over fifty years old, saw her, he couldn't wait to write "Hangzhou Governor's Expression of Thanks" for her. He left her a lake of clear water, a fragrant embankment, six wells of clear springs, and two hundred poems. Farewell to Bai Juyi, she welcomed the great writer Su Shi, who said this to her: "Hangzhou has the West Lake, just like people have facial features, and it cannot be destroyed." Farewell to a great writer, she welcomed a wise eunuch to make her even more beautiful. . Now she has restored the inherent scenery of "Six Bridges of Smoked Willows" and is even more charming.
I still remember the setting sun shining slantingly, the afterglow spreading all over the earth, sitting in a quiet courtyard, brewing a pot of West Lake Longjing, and slowly savoring the fragrance lingering between the lips and teeth, how pleasant it is. ! Embrace this intoxicating fragrance with a "beautiful woman" who is both talented and beautiful.
I still remember that she also has many sisters who are also beauties: "Weeping Orioles in the Willow Waves", "Early Spring in Meiwu" and "Santai Yunshui" are also as intoxicating as fine wine.
Who would not pity such a Jiangnan woman? She is elegant and refined, fresh and elegant. She has the demeanor of a lady and the cuteness of a small family. She is as beautiful as a fairy who has emerged from the world.
Let us turn into plants and trees and walk into her together, into the fairy in our dreams - West Lake.
Exploring the surprises of West Lake Cultural Tour (Chapter related to cultural tour)
The excavation of "West Lake Cultural Tourism Project Plan" originated from Zhang Dai's "West Lake" in the classical Chinese chapter of "University Chinese" "Half July" describes the grand occasion of tourists visiting the West Lake in the middle of July. The life of the author Zhang Dai was a process of ups and downs. The Ming, Qing and Yi dynasties were the turning point, and he was divided into two completely different and contrasting life states. Zhang Dai had excellent conditions when he was a teenager and pursued a refined life. He claimed to be a romantic man. After the fall of the Ming Dynasty and the Qing Dynasty, he insisted on not being involved in the Qing Dynasty and lived in the mountains. It was difficult for him to live as a commoner and vegetarian. The only way to relive old dreams is by writing books, mostly because he reminisces about the prosperous scenes of the past.
Zhang Dai is good at writing essays. He is good at poetry and prose, as well as opera and music.
The writing style of his essays is fluent and fresh, but there are not many works left by later generations. His writing style is unique. Facing the West Lake, which has been praised by many literati, he broke away from his usual routine and did not write about the scenery of the West Lake, but wrote about July. A man looking at the moon in the West Lake. It reproduces the folk customs of the time while watching indifferently. It can be said that the concept is novel and the intention is unique. The whole article is noisy and silent, vulgar and elegant. The use of contrasting techniques adds a lot to the article.
West Lake Cultural Tour Part 2 Exploring Surprises (Excavation of the Cultural Connotation of the Chapter)
Zhang Dai’s article "West Lake in July and Half" breaks away from the shackles of predecessors writing about the West Lake and its beautiful scenery. It is a wonderful technique to set people against the scenery, giving people the feeling of being like a series of brightly colored genre paintings. Zhang Dai can be called the master of late Ming Dynasty sketches. Essays are a highly personalized style of writing. It is characterized by short length, flexible form, and random content, and the essays can be compared with Han Fu, Tang poetry, and Song lyrics without inferiority. But there is a problem with this article. Although the author Zhang Dai prides himself on being aloof and reclusive, and has an attitude of escaping from the world, he is still nostalgic for the scenery of lakes and mountains, and has not strayed away from the noble habits and elegant feelings of traditional literati. Therefore, this planning document will focus on some of the inherent scenery and humanities of West Lake, and use Zhang Dai's "West Lake Half in July" as a basis to promote this West Lake cultural tour, allowing people to have an in-depth understanding of this picturesque landscape. West Lake.
Three Explorations of the West Lake Cultural Tour
Using Zhang Dai’s "West Lake Half of July" as a starting point to further explore the West Lake cultural tour, let everyone understand this so-called "heavy makeup and light" The West Lake that is always suitable for everyone. This West Lake cultural tour allows everyone to experience it first. The "quiet as a virgin" beauty of West Lake. Every mountain, water, plant, and tree in West Lake reveals its beauty. West Lake also has the beauty of "moving like a rabbit". You can go to Qiantang every year to watch the tide, so that everyone can experience the thrilling beauty of "rolling up sand piles like snow piles". She also has her rich connotations. It has rich cultural relics and beautiful myths and legends. Nature, humanity, history and art are cleverly integrated together. It is dotted with historic sites, with 25 national key protection units and 39 cultural relic protection sites. Various special museums are dotted among them to add color to it. It can be seen that Xihu is not only a beauty, but also a cultural beauty with very good connotations.
West Lake Cultural Tourism Marketing Plan
Preliminary market survey description of West Lake Cultural Tourism:
West Lake has always been a tourist destination that countless tourists yearn for. Her attractive aspects are multifaceted. West Lake has many tourist attractions, national key cultural relics protection units, and provincial cultural protection units. After West Lake successfully applied for a world cultural heritage, its cultural and economic value in all aspects has been greatly improved. Therefore, the Hangzhou West Lake Scenic Area and surrounding areas have also launched multimedia electronic tour guide services with the purpose of explaining the history and culture of the scenic spots and showing the style of the West Lake. According to the introduction of these service projects, it provides a good external environment for the promotion and implementation of our West Lake cultural tour. In addition, West Lake has unique tourism conditions, so it is more advantageous to launch this cultural tour.
Activity theme: Appreciate the beauty of the West Lake and understand the cultural charm - West Lake Cultural Two-day Tour
Promotion purpose: To further promote the West Lake cultural tour and allow tourists to enjoy the beauty of the West Lake scenery and appreciate the West Lake The charm of culture. This cultural tour will be launched. This cultural tour focuses more on introducing the culture of West Lake, allowing visitors to have a deeper understanding of the cultural meaning behind the beautiful scenery of West Lake. A deeper understanding of West Lake will allow people living in the noisy world to appreciate all the beautiful scenery and completely purify their souls. Put aside your own concerns about the rising trend and have a close contact with Da Zi Rang.
Activity time: 12.23-12.24
Activity target: tourists
Activity location: West Lake Scenic Area
Activity content:
1. Activity description:
The theme of the first day's activity is "Exploring the ancient charm of Xizi and tasting the West Lake Longjing". The main activity venue is Meiwu, one of the ten scenic spots in the West Lake, where a tea culture activity is held.
2． Activity route: Pick up the group in downtown Hangzhou (l Old Town) before 10 a.m., take a boat trip to the West Lake (about 45 minutes), climb the Three Pools Reflecting the Moon, the Broken Bridge, look at the Leifeng Pagoda, visit the Huagang to watch fish, and the Spring Dawn on Su Di (approximately 30 minutes), listen to the story of "Yuewang Temple", visit Lingyin Feilai Peak (about 60 minutes, Lingyin Temple Xiangzilixi Temple (30 yuan)), ask for tea in Meijiawu, take a car tour of Qiantang River scenery, watch the beauty of Liuhe Pagoda, Visit Jiangnan Silk Culture (about 50 minutes) and end at about 5:30. In the evening, it is especially recommended to go to Songcheng Scenic Area to enjoy a large-scale performance at your own expense (about 50 minutes)
3. Introduction to Meiwu Tea Culture Activities:
(1) Tourists participating in the activities are divided into six "tea exploration" teams by themselves
(2) The "tea exploration" team will be led by personnel after entering Meijiawu Cultural Village Visit more than 160 rural teahouses in Meijiawu, and then go to the village reception room to learn about the history of tea in Meijiawu, tea picking and frying and the functions of tea, and watch a tea art performance (about one hour) )
(3) After the viewing, the six "tea exploration" teams will perform a tea frying followed by tea art performance
(4) Each group will be allocated an equal amount The tea leaves are stir-fried by hand. During the stir-frying process, each group competes in poems. If the pause time of any group exceeds 5 seconds, points will be deducted
(5) In the tea stir-frying process After the preparation is completed, the "tea exploration" team can perform freely
(6) The evaluation will be based on the appearance of the fried tea leaves, the color of the tea soup, the aroma and taste, and the effect of the tea art display.
Note: The venue and raw materials for this event were provided by contacting a teahouse in Meijiawu in advance, and invited the teahouse owner and villagers to serve as judges. ***There are ten people . The judges will drink tea from whichever team they support, and the first, second, and third winning teams will be judged based on the amount of tea they drink.
Contents of the second day's activities. :
Activity description:
1. The second day of the schedule is Christmas Eve. For this special holiday, we will be at the second stop of our itinerary. "Wansong Academy" held a sweet event of "Marriage Couples, Love Liang Zhuyuan"
2. Activity route:
Gather at 7:30 in the morning to visit Lingshan Fengshui Fantasy Land (approx. 50 minutes), Wansong Academy, Wushan Tianfeng, Chenghuang Pavilion (about 40 minutes), visit Qinghefang in the Southern Song Dynasty, and visit the "Huanglong Cave" Folk Customs Park at your own expense (ticket at your own expense is 15 yuan, return to the city at about 5 o'clock and end
3. Introduction to the activity content of "Good Marriage Pairs, Love in Liangzhuyuan":
(1) Among the tourists participating in this activity, five groups of couples will be randomly selected to participate in this activity. Sweet activities
(2) The contestants all wore ancient student costumes at Wansong Academy, and men and women stood in rows respectively
(3) Female tourists stood in prepared Behind the screen, the male tourist stands one meter away from the screen in front, holding a basket in his hand. The female tourist throws the red ball from behind, and the male tourist catches it in front
(1) According to the rules of catching the ball Judging based on quantity, the top three teams will be selected
(2) The winning team will get a special opportunity to "express your love loudly" and a sweet and happy meal will be provided to the winning team at the West Lake.
Note: The two-day tour of West Lake will organize tourists to stay in Hangzhou hotels collectively.
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Promotion method:
1. Contact the person in charge of the restaurant, coffee shop and other places within one month before the event, and all customers who enter the store will receive this West Lake cultural tour as a gift There was a particularly beautiful picture album with a description of the event printed on it
2. Advertisements introducing this cultural tour were displayed on the screens at bus stops and subway waiting areas
3. Create a column on the tourism website to introduce the event and allow online communication
4. Hang promotional banners on some road sections
5. Distribute leaflets at the promotion location within a week before the event
Expense budget
1. Reservation of tea house 500
2. Gift package 300
3. Flyer XX
4. Banner 1000
5 Clothing 1000
6. Exquisite picture album XX
Total cost 6800
Reserve 4000
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Advertising effect prediction
We hope to introduce this West Lake cultural tour through various media methods and have a certain influence so that more people can understand the West Lake.
3. Hangzhou Tour Guide Network
Special link
Yingzhou West Lake
Yingzhou West Lake is located in Xinquan River, one kilometer northwest of Fuyang City, Anhui Province Both sides of the bank are the confluence of the ancient Ying River, Qing River, Xiaoru River and Bailonggou. It was named after Fuyang was called Yingzhou after the Northern Wei Dynasty. It has been a scenic spot in the Tang, Song, Ming and Qing dynasties.
Fuzhou West Lake
Fuzhou West Lake is located on Lakeside Road in the northwest corner of Wolong Mountain in the northwest of Fuzhou City. It was dug by Yan Gao, the prefect of the Jin Dynasty in the third year of Taikang (AD 282). It was already a tourist attraction at the end of the Tang Dynasty. During the Five Dynasties, Wang Yanjun, the second son of the King of Fujian Wang Shenzhi, succeeded to the throne and built pavilions, platforms, towers, pavilions, and boats in the lake. The West Lake became an imperial garden; in the Song Dynasty, it became even more prosperous. In the eighth year of Daoguang reign of the Qing Dynasty (AD 1828), Lin Zexu laid stones on the lakeshore and rebuilt it; in 1914, it was established as West Lake Park
Huizhou West Lake
It is a national key scenic spot and a national AAAAA-level tourist attraction. , one of the first batch of provincial-level scenic spots in Guangdong Province.
Huizhou West Lake
Located in the urban area of Huizhou, Guangdong Province, it was originally named Fenghu. In history, it was as famous as Hangzhou West Lake and Yingzhou West Lake.
Yangzhou Slender West Lake
Slender West Lake is located in the northwest of Yangzhou City. It has been a scenic spot since the Six Dynasties. During the Kangxi and Qianlong periods of the Qing Dynasty, the "two embankments of flowers and willows all depend on the water, and all the way The garden on the lake, which stretches from the terraces to the mountains, combines the beauty of the south with the splendor of the north. It was even more prosperous during the Qianlong period of the Qing Dynasty and became a symbol of Yangzhou's elegance and splendor.
Shenyang West Lake
Shenyang West Lake is 40 kilometers away from Shenyang City and located in Dangbao Town, Xinmin City. There are thousands of acres of water surface. The lake water is clear and green, like a huge emerald. You can see fish swimming happily under the water.
Lanzhou Xiaoxi Lake
Lanzhou Xiaoxi Lake is also known as Liandang Pond and Lianhuadang. In the eleventh year of Hongwu in the Ming Dynasty, Zhu Yuanzhang was granted a vassal status, and his fourteenth son Zhu Mo was named King Su. In the first year of Jianwen, King Su's palace was moved from Ganzhou (today's Zhangye) to Lanzhou. Because King Su missed the beauty of the water town in the south, he built the Lotus Pond in the fourth year of Jianwen. On Fridays, the flowers and trees were luxuriant, and there were plenty of fish and turtles for him to relax and enjoy. , later destroyed by war.
Guilin West Lake
It is located in the west of Guilin City, between Yinshan Mountain and Xishan Mountain. The water surface area was originally more than 700 acres, with rippling blue waves, and was called West Lake.
Nanchang West Lake
Nanchang has had a West Lake since ancient times. The main scenery by the lake, Ruzi Pavilion, was built to commemorate Xu Ruzi, an eminent scholar of the Eastern Han Dynasty. The Three Kingdoms, Western Jin, Sui, Tang, Song, etc. Dynasties rose and fell many times.
This was originally the place where Xu Ruzi studied, and contains the historical allusion of "Xu Ruzi's bed with Chen Fan" (a famous sentence in Wang Bo's "Preface to the Pavilion of Prince Teng"). The current Ruzi Pavilion Park was built in 1979. It has a fish viewing gallery and a lotus viewing pavilion. You can stroll around the park, with small bridges, flowing water, pavilions and pavilions. It has the style of Suzhou gardens
Note: The above information is based on the West Lake The named tourist attractions provide information for tourists who love traveling and allow them to appreciate the different cultures of West Lake. ;