About the promotion plan
In order to ensure the smooth and successful activities, it is often necessary to make an activity plan in advance according to the specific situation. The activity plan is a written plan that defines the time, place, purpose, expected effect, budget and activity mode of the activity. What are the format and requirements of the activity plan? The following is my collection of cooked food promotion schemes (selected 6 articles), hoping to help everyone.
Cooked food promotion plan 1 1. Activity background:
With the rapid development of e-commerce, online shopping and online shop opening have become a fashion in university campuses. In our school, there are many students who are willing to open a shop in Taobao, whether they are e-commerce majors or non-e-commerce majors. In order to provide a platform for students who are willing to open a shop in Taobao and those who have already opened a shop in Taobao, this contest is specially held.
Second, the organizer:
xxxx
Three. Co-organizer:
xxx
Sponsor: xxx
Four. Participants:
Xxxx all students
Verb (abbreviation for verb) Activity time:
20xx 165438+ 10 to 20xx 1 65438+10/0.
Location of intransitive verbs:
Need to decide or solve
Seven. Registration method and award setting:
(1) Students can register individually and in teams.
(2) The registration period is 20xx1October 20th to1October 24th.
(3) ace store manager 1 certificate+prize.
Ace team 1 certificate+prize
Runner-up Team 1 Certificate+Prize
2 certificates+prizes for runner-up team
Participation award 4 certificates+prizes
Eight. Activities:
The first link: Taobao shop planning
Activity arrangement:
1. From the date of registration, the contestants will make their own plans for opening Taobao stores according to their own ideas.
2. Competitors and teams should submit their planning schemes to the organizing committee of the Games in electronic files and paper form before April 5th.
3. A professional teacher evaluates the planning scheme, and the excellent scheme enters the second round.
Requirements:
1. The planning book includes the positioning and objectives of Taobao stores, the overall situation analysis of Taobao peer stores, the team building scheme of Taobao stores, the decoration scheme of Taobao stores, the logistics scheme of Taobao stores, the promotion scheme of Taobao stores, Taobao rules and after-sales service, etc.
2. The planning book should include the storefront design of Taobao store.
The second link: ppt demonstration of store opening plan
Activity arrangement:
1. The contestants and teams make ppt according to their own planning scheme and explain their own planning scheme.
2. Shopkeepers compete, analyze competitors' stores, know yourself and know yourself, and win every battle.
Requirements:
1. Making ppt with office2003.
2. The analysis of your store's future development should be well-founded.
3. Analyze competitors' stores and highlight the advantages of their own stores and the advantages and disadvantages of each other.
Nine. Activity arrangement:
165438+1before 9 October, plan and publicize the event.
1 65438+1October1to165438+1October 7th, the entry time.
Before 1 1.5, it is the submission time of the activity plan.
165438+1October 10 is a ppt demonstration of the second phase of the store opening plan.
The second plan of cooked food promotion activities uses the Dragon Boat Festival, a folk festival in China for thousands of years, to invite international friends and teenagers to participate. While better understanding the customs of the Dragon Boat Festival and feeling the rich cultural connotation of the Dragon Boat Festival, we also publicize hotels, spas and other projects to foreign guests, so that participants can experience the profound implications of traditional festivals in China in a strong and cheerful atmosphere.
I. Venue
Western restaurant and outdoor.
Second, the active object.
Internal and external big customers (about 50 people, 20).
Third, the activity time
Xx+05: 30— 17: 00 (Dragon Boat Festival).
Fourth, the price standard.
It's free.
Verb (abbreviation of verb) activity arrangement
Highlights of the event:
1. Although it is one of the customs of the Dragon Boat Festival, it is little known in this city and can be used as a bright spot to highlight this activity.
It is a traditional custom to wear five silk. Considering the parents' eagerness to love their children, through this method, they think of the Dragon Boat Festival when they see the five silk threads, and xxxx when they think of the Dragon Boat Festival.
3, the use of the accumulation card, the accumulation card is made of A4 PVC material, with the company LOGO and photos of the Dragon Boat Festival activities on it, divided into 16 small pieces of different sizes, combined into a complete picture, using children's playful curiosity to achieve the purpose of hotel promotion.
The purpose of promotional activities can also be used as a means of publicity, because it can be retained for a long time.
4. The activity was extended. It is the custom in Wu Si to throw it into the water after the first heavy rain. Therefore, on the first rainy day after the activity, the participants were invited to put Wu Si into the balloon together, and the staff threw the balloon into the lake, which was picked up by other staff. After that, all the staff went to the western restaurant to eat and experience other hotel projects.
Preferential policies:
1, value-added activities.
With the admission ticket, you can enjoy the special parent-child package of xx yuan in the western restaurant or other halls, the special parent-child room of xx yuan, and the restaurant can enjoy the discount of xx yuan.
2. Anyone who participates in xx activities during the activity will be given 3 accumulated cards in addition to enjoying xx discount.
3. You can enjoy xx discount when you apply for a SPA card on site, and give away 1 accumulated card.
4. Pay xx yuan to get parent-child swimming tickets and give away 1 cumulative cards.
5. Customers who sign up for swimming classes and buy swimming cards will be given two accumulated cards in addition to the rights and interests enjoyed by the activity itself.
6. In addition to the rights and interests enjoyed by the product itself, customers who purchase the package of tourism products will also receive 2 accumulated cards.
7. Award setting and person in charge of the award: xxx.
(1) Reward Settings:
First prize, second prize, third prize, lucky prize.
(2) prizes:
Experience sponsored products and articles with customers.
Activity budget of intransitive verbs
1. Website layout: xx.
2. Food budget: xx.
3. There are 18 coupons.
It is estimated that the total cost of the activity is xx yuan.
Cooked food promotion plan 3 I. Purpose of the activity
With the improvement of living standards, milk has become one of the indispensable nutritious foods in people's lives. It plays an important role in our health. Mengniu, Yili and Guangming are the three pillars in the China market, among which the total sales of these three products account for 80% of the total market sales, while Mengniu accounts for 30% of the total sales, ranking first.
In order to give back to consumers and establish and maintain Mengniu's corporate image. This promotion is to improve the popularity of Mengniu.
Second, the active object.
The promotion of this activity is aimed at consumers.
Third, the theme of the event
Mengniu sends health, weekend mobilization!
Fourth, the way of activities.
1, this activity is mainly based on the joint promotion of Mengniu and supermarket.
2. Anyone who buys Mengniu Telunsu, Mengniu Zhenguo and Mengniu Future Star at the same time can get a ticket to participate in the game.
3. The game object participates in activities in the form of mother and child or mother and daughter, and the child must be between 5- 10 years old. (If you don't want to participate or are not within the scope of the game object, you can exchange it into a shopping voucher with a face value of 50 yuan in the supermarket and use it in the designated supermarket. )
Verb (short for verb) contest
1, game theme
Move the milk and win the prize!
2. Rules of the game
A, mothers can take their children to participate in activities.
B, the mother can carry her children on the basket and run to the designated place at the fastest speed, put different kinds of Mengniu bulk milk into her basket, then run back quickly, put down the children and the basket in her hand, and each child sorts different kinds of Mengniu bulk milk, and then repeat the previous actions until all the milk is taken out and sorted. A short time is better.
C, each group has ten pairs of mother and child or mother and daughter, and they compete at the same time.
3. Game awards
The first place can get the 300 yuan Prize.
A box of high-calcium milk
The second place can get a bonus 150 yuan.
A box of high-calcium milk
The third place can get a bonus of 100 yuan.
A case of pure milk
The remaining participating consumers can get a box of pure milk.
Time and place of intransitive verbs' activities
time
20xx— 10—0 1—20xx— 10—05
16:00— 18:00
location
In front of major supermarkets
Seven, preliminary preparation
1. Carry out promotional publicity in front of major supermarkets, post promotional advertisements, and do as much publicity as possible for promotional activities to prepare for the smooth progress of promotional activities.
2. Arrange in front of major supermarkets: 3 promoters, 3 event arrangers, 3 food orderers and 3 porters.
3. Material preparation: 30 boxes of milk are placed in front of the major supermarkets, and sufficient prizes are prepared to avoid shortage during the activity.
Cooked food promotion plan 4 I. Purpose of the activity
Taking advantage of this good business opportunity, xx attracts people through planned promotion activities, improves the sales of the whole store, enhances the reputation of this supermarket, and establishes the image of "good quality and low price" in the hearts of consumers.
Second, the time period.
20xx year x month x day -x month x day, a week in all.
Third, the promotion theme
Congratulate xx, reciprocate, and keep your promise to your relatives and friends.
Fourth, detailed plans.
(A) shopping has a "gift"
Main contents: The first 10 customers who have shopped in 200 yuan in this supermarket from X to X will get a bag of 5kg rice at the customer service desk for free with the shopping receipt. Each receipt is limited to one bag, and it will last every day 10.
(2) Key points of implementation
1. No matter what kind of publicity method is adopted, it must be marked with "one bag is limited for each receipt and 10 bag is delivered every day", otherwise it will easily lead to customer complaints.
2. The gift distribution office is set up separately, and attention should be paid to: patience and courtesy.
(3) Happiness comes from heaven.
Main contents: All customers who shop in this supermarket from X to X have the opportunity to get the purchased goods for free. During these five days, the supermarket will hold two "Happy Days" from time to time, every morning, noon and evening. At the beginning of the activity, the first customer in front of each cashier was the contestant. As long as the table tennis table shows your cashier number, you are the lucky one in this activity, and you will feel a kind of joy of "falling from the sky".
(4) Key points of implementation
The props needed for this activity are:
1, table tennis.
2. A lottery box. (You can use a commodity packaging box, but it's not too big. The box should be sealed. There should be a small hole in the top of the box, which can just reach into an adult's hand and is basically seamless. )
3, an electric horn.
At the beginning of this activity, the person in charge who has the right to sign the bill (free shopping) needs to be present.
The operation process of this activity is:
1, broadcast the announcement to start the activity.
2. All cashiers stop the cashier operation.
3. The host briefly introduces the rules of the game.
4. Invite a customer to participate in the lucky draw.
5. After the host announces the winning cashier number.
6. After the host announces the number of commodities purchased by the winners.
7. The winning customer speaks.
8. Announce the end of the activity.
I am a bargain hunter.
(1) Main contents:
In order to repay the patronage of the local people, our supermarket will launch a 7-day "I am a bargain hunter" promotion from X to X. There will be many fresh, food and department store promotional products for you to choose from, and we look forward to your visit again. See leaflets or supermarket posters for details. The activity lasts for 7 days, and the original price will be restored when it expires.
② Main contents:
At this moment of bidding farewell to the old and welcoming the new, many dreams are hoped to come true this year. As long as you shop in this supermarket from XX to XX, and the shopping amount is above 50 yuan, you are eligible to participate in this activity. Please take the cashier's receipt to the customer service desk to exchange lottery tickets, and then put them in the lottery box. The supermarket will hold a public lottery at the gate of the supermarket at 8 pm on X. (See supermarket poster for details)
1, key points of implementation:
Provide the lottery scheme of this activity for reference:
First prize microwave oven (two sets).
A set of second prize household kitchen utensils (six pieces).
A third prize glove or hat (ten).
65,438+000 commemorative prizes and souvenirs.
Note: Souvenirs need to be provided by suppliers.
2. This activity needs props:
(1) One lottery box.
(2) For multiple lottery tickets, the lottery ticket must have a positive coupon and a negative coupon, and the positive and negative coupons must have the same number.
Precautions:
(1) During this activity, the front desk should make a good registration, including the customer's name, address, gender, shopping amount and lottery number; So as to facilitate verification.
(2) The specific plan of this activity should be informed to customers in a prominent position at the entrance of the supermarket in the form of posters.
(3) If it is convenient near the entrance of the supermarket, the prizes can be displayed in kind; If there are difficulties, pictures of prizes will also be displayed.
(4) After the activity starts, the in-store broadcast will inform the customers once every half hour.
(5) Open the lottery to invite the notary office to send someone to notarize on the spot; And invite on-site customers to assist in the lucky draw; After the final winning list comes out, the winning customers' list (first prize and second prize) will be announced on local TV stations to improve the credibility of similar activities in the future.
Cooked food promotion plan 5 activity time:
20xx March 10- 15
Activity theme:
Love 3. 15 Love Wanjia
Location:
Shopping plaza format, comprehensive supermarket
Subtitle:
Concern 3. 15 The complaint is well-founded and polite.
Activity content:
First, the supermarket "five excellent" solemnly promises.
1, elegant shopping environment: the layout of major stores creates a lively atmosphere and environment for stores.
2. High-quality' product quality': During the activity, anyone who finds expired products and products with quality problems in the store can get a small gift.
3. Excellent service quality: 3. On the day of 15, all customers who shop in the supermarket can get a "service quality award-winning survey activity" form at the service desk, fill it out and return it to get a "good mug".
4. Special sale activities at high prices: During the activities, a variety of special sale products (ensuring quality and quality) will be launched to promote sales at ultra-low prices.
5. Rich promotional content: launching a number of department stores and snacks to buy 3 get free 1 activities.
Second, supermarket integrity-Interactive Consumer Rights Day with you,
1, Consultation on Consumer Law Elimination: On the morning of March 15, the Municipal Consumers Association set up an information desk in front of xx to publicize the relevant provisions of the Consumer Protection Law to consumers and accept and handle complaints about rights protection on the spot.
2. Please supervise: Recruit 50 consumer representatives in advance, hold an authorization ceremony in front of xx on the afternoon of March 15, and employ them as supervisors of Jiayou Company, responsible for the supervision of supermarket product quality, and put forward various rectification opinions and suggestions to the company regularly. According to the recommended adoption value, Jiayou will provide souvenirs with a value ranging from 20- 100 yuan.
Third, really give back to consumers.
1, your new dress is my heart.
① "Farewell to Winter" clothing sale: Anyone who buys all special winter casual clothes, suits, windbreakers, down jackets and cashmere sweaters in 80 yuan at one time will be given a pair of gloves or a beautiful scarf worth about 10 yuan; Full 120 yuan presents a pair of cotton slippers or a scarf worth about 30 yuan; Man 160 yuan presented a set of thermal underwear worth 50 yuan. (Buy more and send more, while stocks last)
(2) Hot sale of "Spring" new products: all brands of spring clothes, casual clothes and shoes with a total of 120 yuan will be given a gift with a value of 10 yuan; Full 180 yuan presents 20 yuan gifts; 220 yuan received a gift worth 30 yuan. (Buy more and send more, while stocks last)
(3) Children's wear exhibition: organize children's fashion show in Times Store, show fine children's wear, show childlike innocence and promote sales. Anyone who buys children's clothes on the model will be given a beautiful kite; You can also get a nice gift by buying other children's clothes. (Buy more and send more, while stocks last)
2, the Year of the Rooster has a good taste to nourish the stomach.
① Gourmet area: A variety of snack foods are promoted at shocking prices. ② Fresh food area: (1) Anyone who buys 20 yuan fresh food at one time will get 3 fresh eggs. (buy more and send more)
(2) limited time special fruit 1 yuan 1 kg. (3) 9 am-15, 3 pm -4 pm and 8 pm -9 pm; Weight limit of 2 kg per person)
Fourth, special planning:
Love rushes to xx supermarket-shopping for gold in xx and coming to xx supermarket, winning the lucky prize: 3. On the day of 15, 10 sets of computer-printed Chinese-character seals were placed in different parts of the supermarket (you can rest assured when shopping in good faith). If you can find them all, you can exchange them for prizes worth 50 yuan at the service desk. (each person is limited to one set)
Coordination of activities: Commodity Administration Department arranges detailed rules for promotional activities, Purchasing Center organizes products and contacts with suppliers, Operation Department arranges promotional activities, implements activity plans, and Planning Center makes plans and implements advertising projects.
Advertising support:
1, xx Radio and Television News (No.65438 +0)
2. xx Daily and Evening News (the third issue will be released 2 days in advance)
3. In-store pop environment, this activity is specially carried out according to the work deployment of China Consumers Association and the actual situation in our province.
Second, the subject and the undertaker
Organizer: xx Consumer Protection Committee
Xx Provincial Administration for Industry and Commerce
Organizer: xx Quality Daily Life Weekly
Three. Time and place of activity
Activity time: March 15 (all day).
Venue: the northern half of the city sports center.
Four. Plan, steps and methods of activities
(1) activity planning:
1. The organizer determines the plan of this activity;
2. In the early stage of the event, it is planned to release a three-day public service advertisement in the media on March 12-XX, highlighting this year's theme "Integrity? Safeguarding rights ",creating momentum for 3 15 live activities;
3. In the early stage of the event, organize relevant media to interview the main leaders of the Provincial Consumer Council, highlighting the annual theme, the focus of consumer rights protection this year and the main work of the Provincial Consumer Council this year;
4. Assist the Consumer Protection Department of the Provincial Administration for Industry and Commerce to hold a news briefing on the commemoration of 3 15 on March/3. At the meeting, the Provincial Consumer Council was informed of the "Top Ten Consumer Complaint Hotspots in 20xx" and the commemoration of 3 15.
(2) Organization and implementation of activities:
1. The organizer sends a notice of organizing activities to relevant enterprises;
2. The organizer is responsible for reviewing the product advertisements of exhibitors, publicizing the contents of materials, and putting an end to the entry of counterfeit and shoddy products;
3. The organizer is responsible for the organization and preparation of the event;
4. The opening ceremony of the event intends to invite relevant leaders such as the provincial people's government, the provincial industrial and commercial bureau, and the provincial consumers' committee to attend and speak;
5. Set up special areas for consumer consultation, consumer complaints, home improvement, it, food, home appliances and building materials, daily necessities and automobiles. Distribute relevant publicity materials and sell goods on site; Carry out consumer knowledge publicity on the spot, and set up publicity panels such as consumer warning, consumer knowledge and consumer guidance;
6, by the provincial consumer participation in the activities of enterprises awarded the "20 14" consumer rights protection designated contact enterprises "certificate, bronze medal;
7. On-site distribution of special issues and promotional materials for exhibitors with the theme of the year;
8. In order to enliven the atmosphere, a cultural performance will be held after the opening ceremony (program content to be determined);
9. Set up a medical rescue (epidemic prevention) station and a consumer information desk at the scene;
10, organize public security, fire control, epidemic prevention, medical treatment and other departments to enter the venue to carry out related work.
Cooked food promotion plan 6 1. Promotion purpose:
1. Improve the visibility of our store in this community and expand the visibility.
2. Attract new customers to shop.
3. Encourage old customers to introduce new customers and stimulate old customers to buy again and again.
4. Stimulate in-store transactions.
5. Increase our sales and add new customers.
Second, the promotion form:
Third, the material preparation:
1, 1000 free optometry card (self-made).
2. Banner 1. (hanging in the shop)
3. Two popular posters.
4, a number of small gifts.
Fourth, the date of the event:
Detailed rules for the implementation of verb (abbreviation of verb) activities:
Free optometry cards should be printed a few days before the activity, and the staff will go out and distribute them in turn at the school gate or nearby communities.
Matters needing attention in issuing optometry cards:
1, Target customer group locking: Focus on customers with glasses, regardless of age level.
2. Smile and be sincere when handing over the card, and then hand over the card to the other party after obtaining the customer's consent.
3. The customer's information is filled on the card. Try to persuade customers to fill in details such as name and contact number.
4. The specific words are as follows: Hello! Our eye-catching glasses chain recently launched a free vision test.
In order to better improve the effect of beauty salon promotion activities and establish the external image of beauty salons, the beauty salon promotion plan has become the focus of business audit. The promotion plan of beauty salon is the crystallization of the planner's wisdom and the summary and formulation of the scientific and reasonable marketing activities of beauty salon. Here, I have prepared a beauty salon promotion plan for you, hoping to bring you some promotion ideas.
Beauty salons lack systematic training, especially sales. Crossing the river by feeling the stones is a scenic spot in China beauty salon, which is either to adjust the mentality, to improve the sales skills, to manage the store affairs of a case, or to hold fancy terminal meetings. These are parts, not systems. Only partial, not comprehensive. It's just tactics, not strategy. Just now, not in the long run. It's just a headache, not an overall promotion.
One store is doing well, so why not open a second one? Why use big stores to raise small stores? Why do you feel overwhelmed and left behind when you get bigger and there are more and more people? System, or system, the lack of system engineering is a top priority for beauty salons. The future success of beauty salons depends on a system, not a little cleverness. The system determines success or failure.