How to name a clothing company?
As the saying goes, clothing is more important than gold. Although the clothing market has become saturated, many investors still choose to join the clothing industry. Not only satisfied with opening a clothing store, more investors hope to build their own brand and establish a brand image. When planning a company's development blueprint, we must first start with the name. If the company name is well chosen, the business will be more than half successful. In this issue, Naming.com will share how to name a clothing company.
Industry positioning
First of all, clothing is a broad category. The era of the traditional large-scale supermarket model has passed. To establish your own brand, you need to dig deep into industry subdivisions. . For example, does the company mainly sell women's clothing? Or focus on the men’s clothing market? Do you want to make children's clothing or home clothing? Whether it is a traditional clothing fashion brand or a fast fashion brand, different segments, customer groups and markets are very different, so the company name needs to be distinguished.
Customer is king
Modern times are a marketing era dominated by customer psychology. Only by grasping the consumer psychology of customers can the healthy development of the company and brand, such as Those who make home clothes can use some warm names in their names that can remind people of a happy family and a happy life.
The five elements of industry and the five elements of legal persons
Different industries have five elements. The five elements of the clothing industry belong to wood, so if wood is strong for legal persons, their career path will be much easier. For example, Jack Ma was born on the day of Renxu, and fire is the star of wealth. The Haibo Translation Agency founded by Jack Ma originally belongs to the wood element in the translation industry. Many people also know that the translation agency was unable to make ends meet at that time. Later, Jack Ma switched to network technology and founded Alibaba. Baba, the five elements of the network information industry belong to fire, and the wealth star is strong, which has also allowed Jack Ma to rise smoothly. Of course, grasping the current situation and making decisions about the general direction of the industry are the decisive factors for Jack Ma's success, but conforming to the five elements of the industry can make the company's development smoother.
Pay attention to the company naming regulations
When naming a company, you need to refer to the "Enterprise Name Registration Management Regulations", which includes the regulations for the use of names. Uncommon characters should not be used in company names, and traditional Chinese and Arabic numerals cannot be used. ; Do not use the names of celebrities or historical persons; cannot use words that contain negative information; cannot use the names of well-known companies that already have intellectual property rights to make marginal remarks, etc.