Is Kunming suitable for summer vacation?
Since June, 2065438+2008, a large range of long-term high temperature weather has made many cities in China "angry", and the highest temperature in some areas is close to or even exceeds 40℃.
20 18 On July 25th, the 20 18 China Summer Tourism Big Data Report released by china tourism academy and Ctrip Tourism Big Data Lab showed that Kunming was the most popular summer destination in China this year.
The per capita cost is 2820 yuan, and it is cost-effective to go to Kunming in summer vacation.
Ctrip's domestic summer vacation product booking big data shows that the top ten most popular summer vacation destinations in 20 18 are Kunming, Lijiang, Guiyang, Lanzhou, Xining, Qingdao, Qinhuangdao, Hohhot, Dalian and Hulunbeier.
Among them, the popularity index of Kunming's summer destination is 100, and Lijiang, which ranks second, is 93.
In addition to the cool and suitable summer climate, these top ten summer resorts are also well-known tourist destinations in China, which are in an advantageous position in terms of tourism resource richness, transportation capacity, hotel reception capacity and overall tourism satisfaction.
Where is the summer vacation in China expensive? According to the statistics of the per capita cost of product orders for free travel and group tour, the per capita cost of inter-provincial summer vacation in China reached 3,000 yuan, and Zhou Bianyou surpassed 700 yuan.
The top ten summer destinations with the highest per capita consumption are Lanzhou, Hulunbeier, Xining, Harbin, Changchun, Lijiang, Yinchuan, Yanbian, Hohhot and Dali.
It can be seen that the summer vacation cost in northwest China is relatively high, with the per capita cost of Gansu Line exceeding 4,000 yuan and Lanzhou reaching 4 175 yuan.
In the ranking of per capita spending of summer destinations, Lijiang, which ranks sixth, spends 3295 yuan per capita; Dali, ranked 10th, has a per capita expenditure of 29 17 yuan, while Kunming ranks 11th, with a per capita expenditure of 2,820 yuan. It is not difficult to see that it is more cost-effective to go to Kunming in the summer vacation.
The report shows that the most popular summer cities are first-tier cities and second-and third-tier high-temperature cities. In the third quarter of this year, the overall willingness of residents to go out reached 82. 1%.
Among them, residents in the Yangtze River Delta, Beijing-Tianjin-Hebei and Pearl River Delta regions with developed economy, dense population and high temperature have strong demand for summer vacation; Chongqing, Nanchang, Changsha, Wuhan, Xi 'an, Hefu and other midwestern "stove" cities are also the main destinations for summer travel, and online booking of summer products has increased by more than 100%.
Judging from the per capita spending of summer vacation, residents in Shanghai, Shenzhen, Fuzhou, Ningbo, Beijing, Guangzhou, Wenzhou, Shenyang, Hangzhou and Nanjing are more willing to spend money for the "summer vacation", with Shanghai ranking first with a per capita of 3,874 yuan.
Going up the mountain, going to the sea and entering the grassland are the main carriers of tourism products this summer. According to the number of people browsing and booking trips online, Yulong Snow Mountain in Yunnan ranks second in the mountain summer vacation list, and Lugu Lake in Yunnan ranks first in the wading summer vacation list.
"Where to run when it's cool?"
The comprehensive economic contribution of summer vacation exceeded 1.2 trillion.
In March this year, the General Office of the State Council issued the Guiding Opinions on Promoting Global Tourism Development (Guo Ban Fa [20 18] 15.
) clearly put forward "vigorously develop summer tourism products and promote the construction of a number of summer tourism destinations."
According to the comprehensive calculation of china tourism academy Summer Tourism Research Group, the three main market groups of summer tourism, namely the elderly, students, teachers and high-temperature city residents, have a potential effective demand population of about 300 million.
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In 20 17 years, the per capita consumption level of China was 1000 yuan, and the market scale was 300 billion yuan. According to the multiplier effect of 4-5 times, it will bring a comprehensive economic contribution of 1.2- 1.5 trillion yuan to the destination city, which will be transformed into employment and income growth of residents.
The data shows that this year's summer tourism market continues to be hot, showing a "four-liter" trend of summer travel willingness, further expansion of travel radius, increase of per capita expenditure budget, and increase of summer health care attention.
Sampling survey shows that the per capita budget for summer vacation is 2000-5000 yuan.
Yuan is the most, accounting for 43.1%; Followed by 5000 yuan-10000 yuan, accounting for 23.8%.
As of July, tourists from 385 cities have signed up for summer domestic group tours, free travel, customized tours, tickets, day trips and other products through Ctrip clients, websites and stores.
Among them, more than 50% tourists choose destinations or holiday products with summer attributes, mainly including beaches, mountains, grasslands, wetland lakes and rural areas around the city.
The report also predicts that among more than 5 billion domestic tourists this year, the proportion of summer trips in July and August is expected to reach about one-fifth of the annual trips, that is, 654.38+0 billion.
Among them, the scale of summer tourism is expected to account for half, about 500 million person-times, and this scale will also form the largest summer tourism market in the world.
Dai Bin, president of china tourism academy, said that the development of summer tourism is a practical sample of the integrated development of meteorology, culture and tourism. It is a good thing for the country, the people and the ecology to let more citizens take advantage of holidays, weekends and leisure time to join the ranks of summer tourism.