The difference between Li Ning's online and offline promotional activities

The main difference between Li Ning's online and offline promotional activities lies in the different channels. Online promotion activities are mainly based on Internet channels, including self-owned e-commerce platforms such as official website, Tmall and JD.COM, while offline promotion is through physical channels such as physical stores, specialty stores and supermarkets. In addition, online promotion activities are all-weather and interactive. Consumers can directly conduct online shopping and online customer service consultation. , and can also be marketed according to purchase history and personalized recommendation. Offline promotion pays more attention to personalized service and face-to-face communication, which can make consumers feel the brand image more intuitively. Therefore, choosing different promotion channels for different audiences is the key to brand promotion.