How to use the new store to open for listing?

Everyone is full of expectations for the opening of every new store, but the store is not a big supermarket or a hypermarket, so opening a store is to follow the trend, not to create momentum. If we understand this clearly, we will not waste energy and financial resources and do unnecessary things. Generally speaking, when a small shop opens, the effect of opening a new store can be basically achieved by doing the following aspects well: creating momentum for opening through decoration: during the decoration period of many stores, the promotion is blank, and during the ten-day decoration period, people come and go at the door of the store, which is a waste. In fact, at this time, you can make a conspicuous large-scale inkjet, a temporary advertisement, and the cost is not much. 100 is enough. The advertising content can be the brand image promotion of the upcoming opening. It can also be a little disclosure of opening a store promotion. Another way to save money is to pull a banner that says "A few days before the opening of a certain store", which is also good, arousing customers' expectation and curiosity and creating momentum for the upcoming opening. . In addition, making exquisite job advertisements is also a good opportunity to promote the brand. Many stores simply write one word or several job requirements. Because opening a shop will inevitably involve the recruitment of shopping guides, exquisite job advertisements sometimes have far greater significance than the recruitment itself and play a good publicity role. In fact, we have seen some companies show their strength through full-page job advertisements in newspapers before, and the reason is the same as this. Use the weekend to create momentum for the opening: you don't have to believe in any auspicious day, but the choice of opening time is very important. It is necessary to attract as many customers as possible and cause a sensation. Generally speaking, it is best to open on Friday and Saturday, because these two days are the two days of the week when people have the strongest sense of shopping and the largest traffic. Customers have herd mentality, like excitement and crowds. Some stores say well, no matter how many achievements you have today, it is comfortable to watch many people. Make use of the atmosphere to create momentum for opening a business: opening a business must have an opening atmosphere to let customers know that you are opening a new business. I don't approve of any fireworks, but we must find a way to get some fancy blues, at least eight, too few is not good, and there is no atmosphere; Of course, if conditions permit, there can also be archways, and some people will engage in bands and the like. In fact, it is not necessary, just like fireworks, which look tacky and do not match; The opening atmosphere is created to improve the rate of entering the store. In addition, music is also very important. It must be dynamic music. Storefronts without music are terrible. When you try to stop the music when it is turned on, people's noise will suddenly stand out and everyone will suddenly be at a loss. Concerts mask people's noise and increase customers' sense of security. Quiet storefront makes female customers feel insecure, which is not conducive to relaxing shopping. Promote the opening of the business: due to long-term habits, if the opening is not promoted, customers will not adapt. In fact, it is not required that the goods sold are of great value, nor that they must be profitable; Generally, the promotion of newly opened jewelry stores is to apply for a platinum card. Because our platinum card is very special and exquisite, it is generally not available in the market. Girls like it at first sight, especially there are three lines on the back. Everyone is happy when they read it: "I am willing to give this card to a successful female fashion girl with feminine taste", and all women can sit in the right place; Moreover, platinum card promotion is different from general sales discount. The sales discount is one-off, and giving a platinum card can increase the customer's stickiness and encourage customers to shop again. Of course, if it is an ordinary VIP card, it will not have such a magical effect. Many people take it and throw it away, but the newly renovated platinum VIP card is different, because it is not only a card, but also a collectible handicraft. Girls are reluctant to part with it, which is also the first consideration when making platinum cards, so the cost is not cheap, probably four or five times that of ordinary VIP cards ... Many stores pay great attention to how much discount to make when making VIP cards. There are also some ridiculous explanations. We focus on the technology collection of cards and explain VIP cards from a deeper level. This is our original work ... to create momentum for the opening of new stores, customers should be fresh when they enter the store, and we should let customers have a shopping experience; Customers have a shopping experience in the store, they will feel like regular customers when they come back next time, and they will relax when they come back next time; This is why we like to go to the familiar barber shop instead of changing places every time; In addition, when customers buy the first product, they will greatly increase their desire to buy other products; That's why we went to the supermarket just to buy a bottle of shampoo and finally brought back a lot of things; Therefore, it is very necessary to prepare some inexpensive products that everyone can buy, one more and one less. For example, supermarkets often treat eggs, washing powder and cooking oil as such commodities; Newly opened jewelry stores always prepare more small earrings, small rings, nail polish and the like, which are also such commodities.