What joint designs have the effect of 1+1>2?

HiTea & Fujiwara Hiroshi "Black TEA"

This co-branded packaging makes the brand co-branding clear through the packaging and products.

HiTea, which likes to cause trouble just like Luckin, co-branded with Hiroshi Fujiwara for this "Black TEA" limited edition project, can be said to have "blackened" HeyTea from top to bottom.

The first thing to be “hacked” was its logo. Hiroshi Fujiwara integrated fragment design’s representative lightning symbol into HEYTEA’s image of a tea drinker.

When lightning struck, the black inspiration hit Heytea, HEYTEA instantly turned into black TEA, and the Heytea villain suddenly exploded! It has a very "Super Saiyan" vibe.

Black can be said to be one of the representative colors of the trend. Fujiwara Hiroshi uses it as the main color. In terms of visual system, the entire cooperation series implements the black theme, with take-out cups, matching paper cup sleeves and take-out insulation The bags are all black, and the cup cover is printed with the words FRGMT+HEYTEA in white, paired with the brand logo of HEYTEA+Lightning, highlighting the sci-fi and high-end tone.

Consumers lamented: Drinking tea can be so cool.

On the product side, HeyTea is based on its best-selling mulberry and berry series products and incorporates black elements to launch the "Cool Blackberry Sante". The mysterious black fruit berries are added to the succulent berry mulberry formula to bring a different flavor Refreshing experience.

In addition to the new products, what is even more exciting is the "limited edition" badge jointly presented by Heytea x Hiroshi Fujiwara. It has a metallic texture and a cute little fried man. Who doesn't want to have it?

HiTea also moved Hiroshi Fujiwara’s inspiration into the offline space in an all-round way, creating 5 “Black TEA” theme stores. The black store appearance and black theme interior give the whole feeling very high-end. .