When are the off-season and peak season of clothing?
January: Winter clothing season is crazy. The specific dates are on New Year's Day holidays and weekends. At this time, the climate is cold, the purchase price of winter clothes is high, and the profit is high.
February: winter clothing season crazy season. The specific dates are around the Spring Festival, Lantern Festival, International Valentine's Day and weekends. The weather is still cold at this time, and winter clothes are expensive and profitable.
March: Clothing peak season, winter clothes are sold, and spring clothes have been listed in batches. This is a standard peak season, and the specific dates are on March 8 and weekends. At this time, the weather is alternating between cold and warm, and the temperature is too high, which is suitable for selling winter clothes and listing spring clothes.
April: Spring clothing sales season. It is the standard peak season, and the specific date is on the weekend. At this time, the weather is mild, the temperature is moderate, and spring clothes are selling well.
May: The excessive alternation of clothes in spring and summer is the standard peak season, and the specific date is May Day holiday, which is the weekend. At this time, the weather and temperature are getting hotter and hotter. Spring clothes are on the market, summer clothes are on the market, summer clothes are selling well, and spring clothes are dumped.
June: The peak season for summer clothes is the standard off-season. The specific sales dates are Children's Day and weekends. At this time, the weather is hot, summer clothes sell well and run a lot, but the price is low and the profit is low.
July: The slow-moving season of summer clothes is a crazy off-season, and the specific sales dates are on weekends and evenings. At this time, the weather is very hot, and the sales of summer clothes are basically stagnant. It is recommended to promote sales.
August: The slow-moving season of summer clothes is a crazy off-season, and the specific sales dates are on weekends and evenings. At this time, the weather is extremely sultry, the sales of summer clothes are completely unsalable, and a small amount of autumn clothes are on the market. A large number of summer clothes were cleaned and discarded. Suggest low-price promotion.
September: Summer and autumn clothes are out of season, and it is also out of season, which is an embarrassing off-season. The specific sales dates are weekends, evenings, and the middle and late September. At this time, the weather began to cool down, and the temperature difference between day and night was large, accompanied by strong winds. Summer clothes are cleared and autumn clothes are all on the market. At this time, consumers hold a wait-and-see attitude, so many people have lower transactions.
10: The peak season of autumn clothes sales is a crazy peak season, and the specific sales date is during the National Day holiday and weekends. At this time, the temperature is moderate, the temperature difference between day and night is large, and autumn clothes are selling well. At this time, the arrival of the National Day also announced the official opening of the clothing peak season. Consumers' shopping spree is concentrated in the National Day holiday, with many people and high turnover, but the price of autumn clothes is moderate and the profit is moderate. It is necessary to cooperate with the promotion to maximize the turnover and make full use of the National Day to run. The peak sales season in October is mainly concentrated in the seven-day National Day holiday. After the long holiday, due to the psychological fatigue of consumers, there will be a sales trough (about 15 days). Therefore, I hope that all shopkeepers will make full use of the National Day holiday to make good sales and let themselves spend the remaining 15 days in a safe way.
1 1 month: clothing is the standard peak season, and autumn and winter are the smooth transition seasons. The specific sales dates are weekends and evenings. At this time, the temperature gradually decreased, the autumn clothes were dumped, and the winter clothes were steadily listed. Autumn clothes sell well, and winter clothes are listed one after another, with high prices and big profits.
(Autumn clothes entered the market in June 5438+065438+ 10. Autumn clothing is an excessive season, very short. Try not to overstock goods. The shipment volume is not particularly large, but it has improved. Last June 165438+ 10 reached a small climax. )
1February: Winter clothes are fully listed, which is a crazy peak season. The specific sales dates are Christmas Eve, Christmas Day and weekends. At this time, the weather is cold, the selling price of winter clothes is high, and the profit is big. Cooperate with sales promotion during the festival to increase the turnover of winter clothes. ?
Extended data?
The way to do a good job in the clothing industry: to be a discount women's clothing store, don't think that cheap clothes can be decorated casually, and the overall image should be in place. Generally speaking, they are brand stores, and the eye-catching advertisements at the door clarify the prices of products sold in the store, so that people passing by can see at a glance what is sold in the store! If the decoration is old, it will cost money to rebuild it. This is the psychology of customers. Poorly decorated shops must sell cheap goods, and well decorated shops must sell high-end goods. Buy cheap goods in a decorated shop, and the money is well spent! Otherwise, why should the brand pay attention to the overall image? What is important is that the same clothes will have different effects when hung in different grades of shops. Don't let the overall image of your store affect the grade of your clothes and customers' desire to buy!
reference data
Baidu baike clothes