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How does the COVID-19 epidemic affect consumers' willingness to buy cars?

The sudden outbreak of COVID-19 caught everyone off guard.

The outbreak of the epidemic has had a great impact on the automobile market, and has also had a certain impact on consumers' willingness to buy cars.

On March 6th, 2020, J.D. Power officially released "Investigation Report on the Influence of COVID-19 Epidemic on Consumers' Willingness to Buy a Car", which summarized the considerations of the interviewed prospective car buyers.

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The first three factors that domestic consumers consider when buying a car are: car quality, safety and car performance, accounting for 82. %, 69.65438 0% and 68.6% respectively.

It is worth mentioning that, under the influence of COVID-19, a serious respiratory infectious disease, the factor of "safety and health of air in cars", which was not valued by consumers in the past, jumped to the seventh place, accounting for 46.5%. It has become another focus for consumers to consider when buying a car.

The other six factors are: brand image, price competitiveness/preferential strength, vehicle shape, convenient maintenance/repair, low maintenance/repair cost and diversified optional configurations.

10 car purchase considerations, which one do you think is the most important? In your mind, where is the air safety in the car?

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