Che Yi Wang Zhiming
It's just that this name is just its Chinese name. This company is actually called Bavarian Engine Factory. Established at1965438+July 20th, 2007, abbreviated as BFW, and changed to BMW after reorganization.
At first, BMW didn't make cars, but planes. Its logo also means "blue sky and white clouds". The reason why we started to build airplanes was because the node it set up was during World War I, when BMW was a factory that made fighter planes for the German Air Force.
Readers who may not be familiar with history only know that Germany was defeated in World War II, but in fact Germany also failed in World War I; After the failure, the development of military industry was restrained by allies such as Britain and France. At this time, BMW can't rebuild the plane. So how can we maintain the operation of the enterprise? It's simple. Start making other means of transportation. So BMW began to make motorcycles. 1923 September, BMW R32 motorcycle was officially born. At this time, BMW was a motorcycle manufacturer.
BMW really started to build cars in 1928, but it didn't directly turn to technology, but started with the acquisition of Eisenna Automobile Manufacturing Company, the second-generation German automobile manufacturer at that time. BMW, on the other hand, does not have any technical reserves in automobile manufacturing, so all its initial products are low-end light vehicles. In 1930s, German economy finally improved, and BMW 3 Series cars came into being. BMW really entered the first camp of German cars. But a madman appeared in Germany. The man's name was Adolf Hitler, and the Second World War began.
At this time, BMW not only became one of the behind-the-scenes sponsors of Nazi Germany, but also returned to its old business and produced fighter planes for the Nazi army.
The famous "Kuzu" fighter used a BMW engine, so it is no exaggeration to say that BWM was the source power of the German Nazis.
Of course, the most famous BMW R75 military motorcycle, this side tricycle, crossed the battlefields of North Africa, Western Europe and the Soviet Union during the whole World War II. Therefore, the brand BMW is actually a very annoying brand in many countries in Europe and America.
At this point, some people may not believe that BMW is the behind-the-scenes sponsor of the Nazis, but they don't know that Gunther Kovant, the founder of BMW, is also a Nazi and has won the medal of "National Defense Economic Leader" awarded by Hitler himself.
Nazi Germany was finally defeated, and BMW, as one of the evil Nazi financiers, was bound to become the target of allied attacks. In fact, during the war, BMW was bombed by allied forces many times. After the war, the factory of BMW Munich was razed to the ground, and the equipment was used as war compensation. For a long time after the war, BMW was not allowed to produce cars. At this stage, BMW can only build these cars and kitchen utensils, so 1959 BMW almost went bankrupt, and it was not until it got the support of German nobles that it was able to breathe.
As for aero-engines, it was not until the end of the Cold War that the United States relaxed its restrictions on German enterprises and allowed them to continue to develop.
In the field of automobiles, BMW didn't really go to the front line until the 1990s, and it tied with Daimler Ben Ci for the top two in German.
This is the history of BMW's enterprise development. It can be said that BWM before World War II has always been synonymous with evil, and its development in the following decades is not ideal; In fact, the current level of BMW is also true and pleasing. With the internal combustion engine as the core, BMW can't find a car whose engine doesn't burn oil-except electric cars. There is no self-developed gearbox, which seems to be a rear drive. This is worth talking about, but BMW is not the only one to build a rear drive.
So how did BMW win the hearts of users in the China market?
This is about Audi ag. After the launch of the joint venture vehicle, BAIC Group and Daimler Ben Ci set up the first joint venture vehicle enterprise, but the models made are not suitable for filling the administrative vehicle market; So they began to look for other partners, but many American, Japanese or other European automakers were not optimistic about the development of the China market, so their models, technologies or solutions were not ideal. At that time, the German automobile industry actually entered a trough, and it must be maintained by expanding overseas markets. So Volkswagen took out Santana, and the cooperation plan was more sincere, so there was the popularity of German cars in the China market.
Prejudice, in the initial stage of the automobile industry, what brand of cars is the first batch, then this brand will definitely catch fire.
The public was on fire, and finally Audi was introduced, and Audi finally saw hope.
However, these two brands are mainly used in the official car market, and the B-end and individual user markets need more brands; At this time, German manufacturing is already a myth, so as long as other German brands follow up in time, the result is naturally that they can catch fire regardless of the level. The popularity of Bavarian Engine Factory and Daimler Ben Ci is also related to their names, which are also very important in China culture; It's just that the net of BMW doesn't look like a BMW, but more like a pig's nose.
Daimler's name "Mercedes-Benz" is only used in China. Mercedes-Benz is the name of karl benz, which means Mercedes-Benz in English, but it is a German brand. So it is called Daimler Ben Ci overseas, which is a personal name. As for Mercedes Ben Ci, it is a combination of two names. Mercedes is the name of the daughter of a former Austrian-Hungarian diplomat. In the trough of Daimler Ben Ci, it gave a big order to represent the brand's vehicles, but there was a requirement that it must be named after its daughter's Christian name; Therefore, Mercedes-Ben Ci has no connotation at all. Many things are imagined by themselves, and they are also masks for German car companies to pack forcibly in China.
Daimler Ben Ci and Audi AG believe that they are also the backbone of the German Nazis.
Editor: Tianhe Automobile-Automotive Science Island, published by Tianhe MCN, all rights reserved.
This article is from Tianhe Automobile Science Island, written by Che Yi, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.