Blind boxes of stationery lead to excessive consumption by students. What impact will it bring?

Blind boxes of stationery cause students to consume too much. Li Bin, a lawyer of Beijing Wen Zhong Law Firm, said in an interview that the blind box economy has penetrated into the stationery market, just like a blind box toy, which can arouse students' curiosity, expectation and comparison psychology. In order to collect a complete series of blind box stationery, they keep buying, and their behavior has exceeded the demand for the use value of stationery itself. Blind box stationery stimulates students' desire to buy, which is easy to induce students to over-consume, which is not conducive to cultivating a good consumption concept.

Li Bin believes that the "stationery blind box" is not a collectible and has no investment collection value. He suggested that the regulatory authorities pay more attention to the product quality and marketing promotion of the "stationery blind box" to ensure that the legitimate rights and interests of underage consumers such as the right to know, the right to choose and the right to fair trade are not infringed.

Finally, Song Li pointed out that on the moral level, stationery manufacturers also need to bear certain social responsibilities, and the influence of "pen addiction" on children should not be underestimated, which is a problem that schools, parents and stationery manufacturers need to consider. "This business model will not only affect children's consumption concepts and values, but also have an indelible impact on other children's personalities." He said.

The routine behind the stationery blind box

Recently, the reporter visited a number of stationery stores in Beijing and found that most of the "stationery blind boxes" were placed in the most eye-catching position, including stationery sets, gel pens, correction tapes, erasers and so on. Among them, gel pens have the most kinds. ?

In a Chen Guang stationery store in Chaoyang District, Beijing, when a reporter asked if there were "stationery blind boxes" for sale, three shop assistants were very active. One of the shop assistants said, "This kind of stationery blind box is particularly popular with students. Now the most popular ones are the series of Lin SHEN WOO and Zi Chengshuo blind box pens. ?

Subsequently, another clerk also showed reporters a set of expensive "stationery blind box" suits. The outer packaging shows that there are not only fixed post-it notes, exquisite bookmarks and highlighters, but also tattoo stickers, watches and board games. The price is around 80 yuan. ?

When the reporter questioned that the price of the "stationery blind box" set was too high, a clerk said: "Many students have strong purchasing power and often come to draw blind boxes, which is in short supply. Opening an unknown surprise is particularly attractive to students. Many students are rushing to buy and exchange with each other. " ?

"The shutters in our stationery store sell very fast. Come and have a look at our latest model ... "In another Chen Guang stationery store, a clerk also took the initiative to sell to reporters. The reporter learned that the "stationery blind box" that made students "easy to get" and never tired of it appeared as early as the beginning of last year, and the sales are still hot. ?

"There are so many repetitions. I bought it many times before I met a person who hid money. " A primary school student who is buying a "stationery blind box" complained to reporters. It is understood that many blind boxes consist of ordinary money and hidden money, but the probability of extracting hidden money is relatively low, which makes consumers look forward to hidden money more.