What will be built after the demolition of Zhijiang Resort in Hangzhou Riverside?
It used to be the first resort hotel in East China
Today, there are many high-star hotels in Hangzhou, including a dozen five-star hotels alone. By contrast, Zhijiang Resort in Hangzhou, which is located on the Qiantang River, has become insignificant.
However, in the 199s, Zhijiang Resort was the benchmark of Hangzhou hotel industry, which was the first resort hotel. Now, many people in their forties and fifties still have many stories when they mention it.
Du Juexiang, secretary-general of Zhejiang Hotel Association, was the first general manager of Zhijiang Resort in Hangzhou. He took over from 1991 to 2, and personally experienced the creation and transformation of Zhijiang Resort, and had deep feelings for it. Speaking of Zhijiang Resort going out of business, he felt very sorry.
He said that in 1991, Zhijiang Resort was a sanatorium of Beijing Chemical Industry System, which was then called Zhijiang Hotel, covering an area of more than 3 mu. In September 1991, Chen Miaolin, then general manager of Xiaoshan Hotel, decided to cooperate with Beijing as the first attempt of export management. After more than half a year's renovation, Zhijiang Resort opened in the second year.
Nowadays, resorts that blossom everywhere were a rarity in those days, Du Juexiang said. At that time, there were only two or three resorts in China. In order to determine the market positioning of Zhijiang Resort, they visited Shenzhen, Zhuhai and other places, and also learned foreign experience from books. In the end, Hangzhou Zhijiang Resort became the first resort hotel in East China.
After that, Zhijiang Resort experienced several expansions. In 1994, the resort purchased more than 3 mu of land transferred by the government. In 1999, it merged a sanatorium in Shanghai, which also covers an area of more than 3 mu, forming its present scale.
In p>1996, Zhijiang Resort was awarded a four-star hotel by the National Tourism Administration, making it the fourth four-star hotel in Zhejiang Province after Huanglong and Wanghu in Hangzhou and Donggang in Ningbo.
People learned about vacation there.
The concept of "vacation" has already been deeply rooted in people's hearts. But in the early 199s, people had no idea what a "holiday" was. Du Juexiang said that in order to popularize the concept of "vacation", at that time, they cooperated with the newspaper and hyped the concept of "vacation" in the newspaper.
bowling, tennis, squash, go-karting, KTV…… ... Many people have seen these new gadgets in Zhijiang Resort. Du Juexiang said that Zhijiang Resort broke through the inherent concept that hotels are limited to eating, and took the lead in launching a large number of entertainment facilities, such as indoor and outdoor swimming pools, tennis courts, shooting ranges, bowling alleys, go-karting, karaoke and lawn receptions. The resort also spends a lot of space and money to create an environment, such as planting a large lawn, stocking pigeons and peacocks outdoors, and letting guests fish in the pond, so that the overall environment looks very relaxed and relaxed. At the same time, the resort also offers various activities to attract guests according to different seasons.
At that time, people's living standards gradually improved, but there were not many entertainment activities to choose from. The concept of "vacation" initiated by Zhijiang Resort caters to this demand. By the end of 199s, the development of Zhijiang Resort reached its peak. At that time, many Shanghai tourists came to the resort, and it was often hard to find a room on weekends and holidays. Du Juexiang said that it is often that the first group of guests have not checked out yet, and the last group of guests have arrived. In order to keep the guests, they will arrange some entertainment activities for them for free first.
Now, many people still talk about Zhijiang Resort. "I learned to bowl there." "My daughter had sliced bread for the first time."
grand reconstruction plan aborted
Zhijiang Resort has been renovated three times since its opening, but the scale of each renovation is not very large.
In fact, the resort has also made grand reconstruction plans. In 25, it was reported by the media that a 7-story hotel with a height of 27 meters, which is positioned as a platinum five-star hotel, will stand beside the Qiantang River, and this hotel will be built in the Kaiyuan Zhijiang Resort.
according to the plan, this platinum five-star hotel is scheduled to start construction at the end of 26, and it will be developed by Kaiyuan Real Estate, adopting the development mode of hotel and residence. The hotel will follow the design method of Shanghai Jinmao Hyatt Hotel, with about 4 floors as the boundary, with hotels above and high-grade serviced apartments below to meet the needs of some foreigners and senior white-collar workers in Binjiang District. In addition to the platinum five-star hotel, the whole project also plans to have five high-rise apartments, and apartments and hotels * * * enjoy some services. When guests open the window, they can not only see the beautiful scenery of Qiantang River, but also the bustling urban scenery on the other side.
unfortunately, this beautiful plan only stayed on the drawings in the end. Chen Miaoqiang, deputy general manager of Kaiyuan Hotel Group, said frankly that the problem lies in the nature of the land. Zhijiang Resort is a commercial land. If apartments are to be built, the land will be partially turned into residential land, and this change has not been approved.
Therefore, several renovations of Zhijiang Resort are helpless and limited by the original building scale and pattern. "Just like a child with congenital malformation, even if it is remedied the day after tomorrow, there will still be defects." The staff of Zhijiang Resort admitted that although the business is still good at present, as the facilities and equipment are getting obsolete and other resorts are being built more and more, their pressure is really great, and the hotel group is also lowering its revenue target for Zhijiang Resort year by year.
and it is not realistic to tear down and rebuild. Chen Miaoqiang said that the hotel is an industry with large investment and slow recovery. Without the support of residential projects, the speed of fund recovery will be very slow.
The nature of the land has changed, expanding the space for regional construction
Under the baptism of years, Zhijiang Resort has gradually become "old". Especially with the rapid development of Binjiang District, there are more and more high-rise buildings around it, which makes it more and more short and outdated.
Last Sunday, an announcement in the newspaper attracted many people's attention. "Hangzhou Kaiyuan Zhijiang Resort Co., Ltd. has decided to close its business as of October 28, 29. It is hereby announced." Yesterday, when the reporter Kaiyuan Xiang Hotel Group verified this news, he got a positive answer.
Chen miaoqiang, deputy general manager of kaiyuan hotel group, said that the government had reached an acquisition agreement with kaiyuan hotel group because it wanted to re-plan this plot, and according to relevant policies, kaiyuan hotel group received a considerable compensation.
The staff of the Land Consolidation and Storage Center of Binjiang Branch of Hangzhou Municipal Bureau of Land and Resources said that according to the new plan, the land nature of this plot will change. Originally, this plot was purely commercial (supporting facilities such as finance, hotels, guest rooms, restaurants and entertainment), but after the change, it will become a mixed land of residential and commercial (supporting facilities such as finance, hotels, guest rooms, restaurants and entertainment). After the change, the intensity of land use has also greatly increased. The original construction area of this plot was only over 8, square meters, and it will reach nearly 24, square meters after reconstruction, and the plot ratio has been greatly improved. Further detailed planning, this plot will build a five-star hotel, while the north is residential. In the future, it will be a high-end commercial and residential area with a first-line river view.
After the closure, Zhijiang Resort will have five months to auction hotel equipment and resettle personnel. It is estimated that this plot will be officially listed for sale at the end of November and the beginning of December this year, except for a small amount of roads and green land, with a total transfer area of 87.2925 mu.
A scarce plot of land near Qiantang River
At present, this news has made many real estate companies excited. Peeping into this plot, there are many big-name real estate companies like Greentown.
according to the analysis of the real estate industry, the location advantage of this plot is very obvious. Sitting on the first-line river view, facing Pagoda of Six Harmonies across the river, and the first Qianjiang Bridge with the same long history in the west, there is no doubt that living here makes people feel strong cultural and historical flavor. Between the first bridge and the fourth bridge, such plots are already scarce.
At present, the first-line river view rooms near this plot are generally more than 2, yuan/square meter. For example, the river view room in Rainbow City (BBS News) has risen to more than 2, yuan/square meter, and the opening price of the finely decorated river view room in Rainbow Haoting (BBS News) is about 28, yuan/square meter. Industry insiders estimate that the finely decorated river view room of this plot may sell for 3, yuan/square meter. The floor price of this plot may be more than 1 thousand yuan/square meter, and the total price will reach more than 2.4 billion yuan.
"Such a high land price has obviously excluded many small and medium-sized developers." According to industry analysis, in addition, the total land area is 872,925 mu, and the total construction area is nearly 24, square meters. This plot ratio determines that the houses in this plot will be built into super-high-rise buildings with a height of more than 1 meters in the future, which requires the strength of developers to be very high. "In the end, it may be photographed by a big company, or a model of cooperative development by several big companies." When the residence and the five-star hotel are together, you can enjoy the management service of the hotel. Coupled with the super-high-rise buildings, various factors determine that it will be a high-end commercial and residential area.
accordingly, this high-end commercial and residential area will also upgrade the level of this area between the first bridge and the fourth bridge in Binjiang District as a whole. "At present, there is still a lack of supporting facilities for public construction in this block. In order not to lose the original hotel guests, the five-star hotel in this block is likely to be a resort hotel like Zhijiang Resort, so that other residents can also enjoy the hotel's catering and entertainment facilities. "