The name design method of the new enterprise is as follows
Generally speaking, an enterprise name consists of four parts. That is, the name, brand name (or trade name), industry or business characteristics and organizational form of the administrative division of the province (including autonomous regions and municipalities directly under the Central Government) or city (including states) or county (including municipal districts) where the enterprise is located.
The naming method is as follows:
1, which directly reflects the nature of the industry. When naming a company, it can directly reflect the nature of the industry in the name, give consumers an intuitive feeling, have strong recognition and reflect the business operated by the company. For example, so-and-so men's wear co., ltd. can know from the first impression to customers that this is a company that makes men's wear.
This name has a beautiful meaning. The core of moral naming mainly focuses on the morality of enterprise names. Most of them use beautiful words, such as auspiciousness, health, happiness, Thai, perseverance, prosperity, celebration, wealth, virtue, wealth and so on. For example, Beijing Quanjude Roast Duck and Shanghai Laofengxiang Jewelry Store all use these auspicious and beautiful words.
3. The name is short and precise. There are many ways to pay attention to the meaning and auspiciousness of a company's name, and most of the words used have nothing to do with the company's main business, which is of little significance to startups. The company name is short and accurate, and it can also have enough effect. The company name only needs two or three words, and the redundant words are eliminated. Because in many companies, people don't have much time to remember and understand the meaning of the company name, and they can hit the bull's-eye simply and directly.
4. The names are different. The names of some companies will learn from the names of well-known companies in the same industry, which is easy to be confused later. The company name can be unique and novel from the beginning, and it is best to adopt a name style that has never appeared in the industry. Establishing distinctiveness is also easy to shape the brand image of the company.
This name is easy to remember. A catchy company name can leave a deep impression on consumers. Avoid using words that are difficult to pronounce, weird and awkward, and try to use familiar and easy-to-read words for naming. Awkward company names are not only difficult for consumers to remember, but also difficult to repeat and introduce to others, which is not conducive to the company's publicity and promotion.
Importance of enterprise name
The naming of enterprises is very important for the future development of enterprises, because it is not only related to the influence of enterprises in the industry, but also related to the recognition of enterprises by consumers after the products they operate are put on the market.
If the brand name or company name technology conforms to the characteristics of the industry, has profound cultural heritage, is well known to consumers and has China characteristics, such as opening the key to success and the door to success, the competitiveness of enterprises is obviously different from that of enterprises in the industry, laying the foundation for building well-known brands.
The company name represents the company's image and cultural background. A good company name can promote the company's business development, impress people and better reflect the company's competitiveness in the industry. It is no exaggeration to say that the company name directly affects the company's life and death.