feng shui
Some media in the industry broke the news that Lao Feng left, but Geely officially explained that Feng did not leave, but was transferred. He no longer co-ordinates Geely's marketing front, but trades Lotus wholeheartedly, fulfilling Li Shufu's "super-running dream".
I think since the end of August, the real whereabouts and situation of Lao Feng have been lingering in the minds of media people who pay attention to Geely and Mr. Feng.
Feng Qingfeng, Vice President of Guanzhi Geely
It is called a puzzle because Geely's previous announcement shows that it is too bureaucratic to convince the public.
In the six months before the end of August, Geely pushed Chef Feng, who had been behind the scenes for a long time, to the front and center of the stage.
It can be said that Geely once again spared no effort to promote and "package" Feng Qingfeng, and Feng once enjoyed unprecedented external attention and spotlight.
At the end of August, Feng Qingfeng was quickly pulled back behind the scenes, and the speed of light generally disappeared from the outside world and the media.
There is still no news. On the Internet, in the latest media reports, you can hardly find Feng Qingfeng, a "lucky elder".
The ups and downs of life should not be too exciting.
Geely's realistic script of "packaging" Feng Qingfeng's front foot and "hiding" his back foot is the most thrilling reversal drama in the car industry in 2020.
0 1
Who is Feng Qingfeng?
People who care about Geely cannot be strangers to Feng Qingfeng.
In a sense, for a long time, Feng Qingfeng, who worked all the way from an official to the vice president of Geely Automobile Group, and successively served as the general manager of Emgrand Automobile Sales Company and the president of Geely Automobile Research Institute, was second only to Chairman Li Shufu and President An Conghui in the Geely system.
Although they are nominally vice presidents, Feng Qingfeng, who is in charge of Geely's marketing and R&D, is more "hard" than Lin Jie, Geely's "star" marketing tycoon.
Feng Qingfeng (first from left) signed a contract with Volvo on behalf of Geely.
According to public information, after graduating from 1997 university, Feng Qingfeng had worked in Xinjiang PetroChina and Ningbo Chemical Plant for a period of time, but each time it was less than one year.
1999, it was a coincidence that Feng Qingfeng entered Geely Automobile. At that time, Geely had just entered the automobile industry for only two years.
When Feng Qingfeng entered Geely, it is no exaggeration to describe the stage and level of Geely Automobile with the original small workshop.
Therefore, in the past twenty years, Feng Qingfeng has witnessed Geely Automobile grow from weak to strong, and it is really rare to have a compound talent who understands sales, management and research and development at the same time.
An Conghui (middle) and Li Shufu (right)
It is said that besides An Conghui, it is Feng Qingfeng. Interestingly, An and Feng are still fellow villagers in Xinjiang.
02
Who is Lotus?
Lotus, at first glance, there is only one word short of Tesla, but in terms of qualifications, Lotus wants to dump Tesla.
In fact, Tesla entered the field of electric vehicles in 2003. The first electric car model, the sports car, was based on Lotus Elise. The platform is built.
According to public information, Lotus (Lotus? Cars (once translated as "Lotus Car") is a world-famous manufacturer of sports cars and racing cars, headquartered in Hertel, Norfolk, England, by Colin Chapman (Colin? Chapman) was founded in 1948? A few years.
Its sports car is famous for its pure driving pleasure and lightweight design.
1996, Lotus was acquired by Proton, a Malaysian automobile manufacturer. 20 1 1 June, 2008, Lotus brand officially entered China, and released its official Chinese name "Lotus".
2065438+In June 2007, Zhejiang Geely Holding Group signed a final agreement with Malaysian DRB-HICOM Group to acquire 49.9% shares of Proton, a subsidiary of DRB-HICOM, and 5 1% shares of Lotus.
In a word, Lotus is 1948, a super-running car brand that originated in Britain. Due to niche positioning and poor management, it has changed hands several times and has now become a holding sub-brand of Geely.
Following the failure of the "Beauty Leopard" project, Lotus carried the dream of super-running of Li Shufu, a "car madman".
03
Is lotus a good job?
Needless to say, compared with being in charge of Geely's R&D/ marketing system, Qiantuosi is by no means a good job.
It is true that in history, Lotus was once as famous as Ferrari, Porsche and other world-famous supercars, but the heroes did not mention the courage of that year. Today's lotus is not what it used to be.
Regardless of decades of wind and rain, Lotus has changed hands several times, and its brand awareness and influence have long been different from Ferrari, Lamborghini and Porsche.
Even if it is a very realistic product richness and sales scale, Lotus is an embarrassing stroke.
Logging in to Tesla official website and Guan Wei, it is not difficult to find that Tesla currently only sells two models:
One is Evora with a guide price of 970,000 yuan, and the other is ——Evija, a totem product released by Feng Qingfeng at the Guangzhou Auto Show last year. The price is as high as 2 1.88 million yuan, and the global limit is 1.30 units.
Let's look at the sales data. In 20 19, Ferrari's global sales exceeded 1 10,000 vehicles for the first time, and Porsche reached 280,000 vehicles. The online sales data of Lotus in 20 18 is10.6 million vehicles.
The gap with Ferrari Porsche is still not too big.
Therefore, under the impetus of Geely, the localization project of Lotus is accelerating.
According to public information, Geely is building a Lotus localization base in Wuhan. The first model of domestic Lotus is a pure electric SUV? Lambda is expected to be officially put into production in 2022, with an annual production capacity of 20,000 vehicles.
In addition to Lambda, Geely Wuhan plant will also be put into production, code-named Sigma _DSUV and Alfa _E? Cars, two pure electric cars.
Among them, Sigma _DSUV is planned to be put into production in 2023, and Alpha _E? Cars will be put into production in 2024, and the total output of the factory is planned to reach 6.5438+0.5 million by 2026.
But objectively speaking, in recent years, Geely itself has obviously fallen behind in the field of electrification, and the operation of Blue Geely has also ended in a "fiasco". Lotus, a super-running brand with an extremely small positioning, is difficult to "turn over" with the help of localization in electrification.
These practical difficulties lie in challenges, and Feng Qingfeng, an automobile veteran, knows better than anyone.
Feng Qingfeng was the platform of Geely Hao Yue in April this year.
Geely first pushed him from behind-the-scenes research and development to the marketing stage. After only "scenery" for less than half a year, he was transferred to Lotus, a difficult minority project, so that he could enjoy the joys and sorrows of infinite scenery in his front foot and complete "snow hiding" in his back foot.
Who can happily take the lead and continue to be a happy "worker" !
Interesting observation:
Although today, the specific whereabouts of Feng Qingfeng is still an unsolved mystery, it is certain that Lao Feng, who has worked in Geely for more than 20 years, is no longer the young boy at the beginning.
Lao Feng, who has suffered from the cruelty of the workplace and the changes of the world, is about to enter the year of "knowing the destiny". He may not be completely indifferent to fame and fortune, but he has been able to control his own destiny and future. Have the capital to say no to some inappropriate "organizational arrangements".
As the saying goes, the world is so big, "there is no room for me here." With Lao Feng's qualifications and skills, the stage is great.
It is worth pondering that since the news of "resignation" came out at the end of August and Geely "dismissed rumors" that it was just a transfer, Lao Feng has disappeared from the industry for two or three months.
Lin Jie returned to the stage one by one and silently took over the important task of coordinating Geely's marketing front again.
Feng Qingfeng, who had frequently appeared in newspapers before, seemed to disappear in the sight of the automobile media circle overnight. I really should say, "I only see the new couple laughing, but I can't hear the old man crying."
However, how many people are still asking, do they really care about authenticity? !
Lin Jie, Vice President of Geely Automobile Group and General Manager of Sales Company
However, no matter how Feng Qingfeng and Lin Jie "turned over", An Conghui, a red man in front of the comfortable brother, can always sit on the Diaoyutai.
They are also "migrant workers", so how big is the difference? ......
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.