Monthly sales of 12,038 units, surpassing the Asia Dragon after the Teana Magotan, has great momentum to snatch the Accord

As the saying goes: Feng Shui takes turns, and this year comes to my house. The automobile market has always been an industry of survival of the fittest. From the perspective of market segments of major product models, as long as the product is strong, cost-effective, and in line with the market and consumer purchasing psychology, the saying "gold will always shine" will definitely be true. However, in the fierce market competition, there are many unpredictable things. If you are not careful, you will make a mistake. This can also be seen from the fact that the stronger Magotan lost the B-class car sales crown in 2019.

As a mid-level sedan segment that all major car companies attach great importance to, there are many highlight models, such as the familiar Accord, Camry, Passat, Teana, Magotan, and Avalon. Since the successful replacement of the Camry and the reshuffle of the B-class car market, the overt and covert competition in the mid-size sedan market has gradually reached a climax with the entry of the tenth-generation Accord into the market.

The rise of the eighth-generation Camry and the counterattack of the tenth-generation Accord have accelerated the pace of upgrading and refreshing products such as Teana, Passat and Magotan. At the same time, it has also accelerated the fierce competition among mid-level sedans. FAW Toyota, which has been silent in the mid-size car segment for a long time, also ushered in the new mid-size car Asia Dragon in 2019 to participate in the competition in the mid-size car segment.

The entry of the Asia Dragon into the market can be said to be a blockbuster model launched by FAW Toyota to hit the mid-size car market after the decline of Reiz and Crown. It adopts a market strategy of leapfrog competition. In terms of body size and In terms of configuration and cost performance, Avalon has advantages over its competitors. Many people say that Avalon is actually another Lexus ES product, but it is stronger than ES.

Judging from the 2.5L version of the Avalon that entered the market in the early stage, the monthly sales volume of 5,000-6,000 units is not too eye-catching, but it has won a good reputation and reputation, and gained many die-hard fans. With the addition of the 2.0L version of the Asia Dragon, the diversified power models have also given consumers more opportunities to choose from, and sales have begun to rise.

In January this year, Asia Dragon’s single-month sales also exceeded the 10,000-unit mark, reaching 12,038 units. According to the threshold for measuring the success of a product model in the market, monthly sales exceeding 10,000 units can be said that the Asia Dragon, which has monthly sales exceeding 10,000 units, has obtained the entry certificate for success. This is all for FAW Toyota. Their efforts have been recognized. For Asia Dragon, after squeezing into the club with monthly sales of over 10,000 yuan, more cruel competition has begun.

The Asia Dragon, which has crossed the monthly sales threshold of over 10,000 yuan, has broken the existing balance of the mid-size car segment and will definitely attract the attention and attention of the Accord and Camry, and will also stimulate the Teana and Magotan. Waiting for competitors to counterattack, it will also lead to price cuts and suppression of luxury brands such as Audi A4L, BMW 3 Series and Mercedes-Benz C-Class. To be honest, in the face of so many powerful competitors, this pair of newly emerged Asian Dragons It's quite a challenge.

Written at the end: In the first month of 2020, the single-month sales volume of the Asia Dragon has exceeded that of the Magotan and Teana, almost approaching the monthly sales volume of the Passat. At the same time, it has also sent a signal to the Camry and Accord. : Things are changing. Is it my turn to be the Asia Dragon to be the best-selling mid-size sedan this year?

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This article comes from the author of Autohome Chejiahao and does not represent the views of Autohome position.