How should Levi's further increase its market share?

In order to further increase Levi's market share, the following strategies can be adopted:

1, brand positioning and differentiation: Levi's can further consolidate brand positioning and emphasize its uniqueness and uniqueness. Through innovative design, quality assurance and keen capture of fashion trends, consumers can identify with and choose Levi's.

2. Expand the product line: In addition to classic jeans, Levi's can consider expanding the product line and introducing more diversified clothing and accessories to meet the needs of different consumers. For example, more jeans, fashion coats, shirts, shoes and other styles and colors will be introduced.

3. Strengthen online channels: Strengthen the development of online sales channels to enhance e-commerce capabilities and user experience. Enhance online sales and brand exposure by establishing a direct e-commerce platform, cooperating with e-commerce platforms, and increasing social media publicity and interaction.