3 column planning examples

How to make a column plan. The following is a sample column plan, welcome to refer to it.

Column planning sample 1

1. Column planning background:

In today's society, hot news events that affect people's lives attract the attention of countless people and have become The battlefield for news media to compete for audiences. However, traditional news reports present a complex world to a broad audience in a very short period of time. The news information provided by the media continues to rush to the audience in an overwhelming manner, so that the audience has no time to think carefully, After digestion, the broad audience is like falling into a fog, a hazy state. This kind of reporting does not truly meet the audience's needs for gaining knowledge, knowledge and enlightenment. Therefore, the broad audience calls for in-depth news reporting and the profound revelation behind it. In-depth reporting and commentary by news media are inevitable requirements for news communication in the 21st century. It can also inspire people's patriotic feelings to care about national affairs and enhance national cohesion and centripetal force.

2. Column name: "Spicy Commentary"

3. Column positioning:

Different from party and government news and pure economic news reports, it has both The necessary elements of news, with hot news as the breakthrough point, and commentators' ratings as the main content, reflect that program practitioners strive to give the audience the correct value orientation through the program and advocate a sense of social responsibility.

IV. The purpose of the column:

To explore social hot spots, conduct in-depth grassroots investigations, speak out and sharply comment on current affairs, and serve as the mouthpiece of the people. Use hot news as a breakthrough point to dig out the news behind the news, expose the hidden facts, and reveal the essential truth of the incident. By digging into the truth behind the news, speak with facts, educate people through profound and thorough comments, and give their behavior a Guide, while improving the ratings of the program and promoting social and economic benefits. 5. Audience analysis:

Main audience: All classes of society with literate knowledge

Marginal audience: People with low education level but interested in current affairs

6. Features of the column:

This column is mainly based on current news. The internal structure is a single theme, in-depth and in a progressive logical sequence. It has a fixed host and invites authorities in related topic areas. Commentators strive to see the big from the small, from the simple to the deep, in diversified forms, to change the traditional form of news commentary, and to highlight the characteristics of telling news, commenting on current affairs, and emphasizing current trends, so that the audience can easily accept and enjoy what they see.

7. Column duration: 40 minutes

8. Broadcast time: 19:40 every Saturday night, once a week

9. Column format: Investigation and analysis of news events and phenomena integrated with studio commentary

10. Host style: spicy and sharp yet relaxed and lively

11. Column process:

The first article: The most controversial and hot news

Leading to the topic of this program

The second article: The revelation behind the news

Let the truth emerge Out of the water, the focus is on the commentator's sharp commentary

Part 3: The host's conclusion

Through the host's summary of this program, the public is given a guide to action

12. Column publicity and promotion:

(1) Play promotional videos at important times on authoritative channels

(2) Actively contact relevant administrative departments, such as: municipal administration , insurance, transportation, welfare, etc., and carry out special news information cooperation with them

(3) After the current episode is broadcast, the main content of the next episode will be previewed. Everyone is the discoverer of news clues, allowing the audience to participate in the program

Column planning sample 2

1. Foreword:

China has the largest employment army in the world, and people’s attention and demand for careers and talents are constantly increasing. The temperature is rising. In such a profound social background, whether it is a company hungry for talent or a job seeker with dreams, it needs more and smoother communication channels. CCTV's "Absolute Challenge" is such an environment. It is an inevitable product, and its success also proves the objective demand of the market.

As far as the western city of Chengdu is concerned, the unprecedented flow of population and the increasingly prosperous economy are intensifying the fierceness of professional competition. This objectively puts forward higher technical performance requirements to the human resources market. However, the current situation is that despite the unprecedented enthusiasm for market participation, from employment agencies to newspaper information and then to online recruitment, such as the "Worry-Free Future" and "Easy Job Search" launched by "West China Metropolis Daily" and "Chengdu Commercial Daily" However, such channels have obvious shortcomings of focusing on the amount of information and being difficult to express in depth. Job seekers are eager to learn scientific job hunting methods and have a stage to express themselves. Companies need to convey corporate humanistic concepts rather than simple employment information to attract outstanding talents. Based on this, TV workplace has naturally become an appropriate supplementary method.

Compared with "Absolute Challenge", the "Dianjiangtai" column is based on enterprises in Chengdu, adopts a localization strategy, takes the current economic development and talent demand as a guide, and perfectly combines professional exchange education with local culture. With the characteristics of economy and entertainment, we strive to become a workplace stage that attracts the most attention to regional job seekers. At the same time, through brand operation, more effective publicity channels beyond traditional advertising forms will be opened up for local enterprises.

2. Feasibility analysis of the column:

The "Dianjiangtai" column is planned to be broadcast during the evening prime time of the economic channel of Chengdu TV Station, which is at the forefront of ideological thinking. As a large-scale boutique TV program with human resources as its main appeal, it is the first of its kind in Chengdu. It is not difficult to see from the success of CCTV's "Absolute Challenge" that when employment becomes a social topic, it will inevitably attract a huge number of people. According to rough estimates, more than 1 million people in Chengdu need to find jobs every year, and there are at least 4 million matching career followers. Therefore, it can be foreseen that the "Dianjiangtai" column will definitely have a strong audience base. Under this premise, it interprets the relatively serious and professional recruitment process in the form of a relaxed and interesting program, and combines real and tangible on-site recruitment with rich and colorful content Arrangement, such a program obviously has practical social significance and public welfare connotations, so its appeal is not unique.

The column will receive full financial support from the News Industry, which ensures the high-quality operation of the column.

3. Analysis of column highlights:

1. Real recruitment, real results? Here, the positions are real, the challenges are real, and the characters are real. , the ending is also real. As long as it is true and credible, it is a hope for those candidates who are eager to succeed. As long as you lock "Dianjiangtai", you can get a lot of career information without leaving home. This is Can attract the attention of a large number of applicants.

2. "Dianjiangtai" emphasizes strong confrontation in the arrangement and setting. The related content based on this main line is naturally fascinating and ensures watchability.

3. The large information capacity of "Dianjiangtai" is also one of the highlights.

On the one hand, through the content of the main page, candidates can gradually become familiar with job search skills, so that they can participate in the competition in a targeted manner---in the program, "corporate trainers", "management consultants", and "career consultants" ?Senior experts will come to the scene. They are not only the arbiters of competition, but also the guides of career counseling. These experts not only set interlocking questions and difficulties for the candidates, but also comment on the questions answered by the contestants, and finally return the results. Some suggestions will be given to the unsuccessful candidates. The experts' questions are all targeted and purposeful, and those comments and suggestions are of great enlightenment for the candidates.

On the other hand, the column will build a special website (cooperation) and set up a supplementary page to inform a sufficient amount of job search and recruitment information consistent with the positioning level of the column. In order to complement the main version and complement each other.

4. In terms of production, "Dianjiangtai" will take the route of being hosted by famous stars. Attract the public's attention with your personal style.

IV. Column settings

Column positioning: high-quality information puzzle column. The column strives to be high-style and localized, focusing on highlighting the entertainment and social nature of the column. Reflecting the contemporary proposition of "challenge".

Column board speed: (to be determined)

5. Column process:

Each program determines a company and 3 job seekers, targeting the positions provided by the company , compete on-site; there is no charge for corporate registration in the early stage of the program.

To ensure the impartiality and authority of the column itself, organize an expert review team to be responsible for setting the questions and scoring on-site, and at the same time, notarization will be conducted by the notary authority;

Open on-site The hotline with prizes increases the participation of the column;

New recruitment information is broadcast in the form of subtitles to increase the attention of job seekers.

The "One Star of the Month" selection by the audience and the "Star of the Year" selection by companies---reflect the continuity and sense of responsibility of the column.

6. Investment and profit model:

Based on the fact that the operation of TV columns is a long-term process, news advertising has long-term investment and operation for "Dianjiangtai" In order to ensure the normal operation of the column, a fixed fund of 2.5 million to 3 million yuan has been set up as a special fund.

Input: TV studio, production fees and channel occupancy fees, etc. Production costs (including packaging). Bonuses and prizes: In order to increase the audience's attention and increase the ratings of the column, a number of lucky viewers will be launched in each issue and given cash or prizes; staff salaries and office expenses. Marketing and promotion expenses.

Profit model: In-column advertising and studio fees, as well as revenue from column activities on the platform based on future ratings increases.

7. Market operation:

The main goal of marketing the "Dianjiangtai" column is to increase the popularity and ratings of the column. The first step is to optimize the column resources. To achieve value-added; secondly, to realize the continuous development of the column and use it as a platform to expand related projects, and finally form a three-dimensional profit pattern centered on the column.

1. Publicity of the column:

Mainly in the form of news advertisements on other media entities with huge advantages, echoing the huge advantages of other media with the column:

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A. Cooperate with the "Easy Job Search" special page of "Chengdu Business Daily" to open a column every Sunday to introduce the recruiting companies and job seekers that night to attract the audience's attention. Note;

B. Use news advertisements in the special pages of "Chengdu Commercial Daily", "Chengdu Daily" and "Chengdu Evening News" and other print advertising forms to carry out positive hype and related news reports;

C. Use the new media resources of the news advertising company to create special web pages for the columns in "Tianhu.com" and "Tianfu Hotline", and publish relevant advertising information at the same time;

D , Use mobile phone text messaging platforms and community radio to open job search hotlines and expert consultation services to respond to the columns;

E. Column previews for other periods of Chengdu TV.

2. Column packaging:

First of all, the arrangement of the program content ensures the completeness and authenticity of the entire recruitment process. It not only includes rigorous and sharp questions and examination of practical abilities, but also There must be a simulation of the real scene; at the scene, organize three selection teams, namely enterprises, experts, and on-site guests, to form an interaction, and at the same time encourage the audience to participate in the contest through a hotline, and encourage them in the form of prizes or bonuses; in the middle of the column , interspersed with inscriptions produced by FLASH animation to enrich the content and make the overall program more fashionable and modern; package the host and truly turn the host into the image spokesperson of the column; among the applicants, launch "One Star per Month" The activities are selected by the audience. On the anniversary, companies will select "Dianjiangtai" "Annual Star" based on their achievements in the company to improve the authority and social nature of the column.

Expansion of related projects:

When the influence of the column increases to a certain level, a series of projects and activity planning can be launched centered on the column. On the one hand, it will promote the improvement of the program. Going up a level, on the other hand, can expand resources and realize three-dimensional management of columns.

A. Cooperate with the "Easy Job Search" special edition of "Chengdu Business Daily" to launch a talent salon, establish a high-level talent resource library, publish it on the "Dianjiangtai" webpage, and hold regular talent exchanges , training and other aspects of activities;

Cooperate with "Human Resources News" to launch a special issue of "Dianjiangtai" every year as a summary of "Annual Stars" and "Monthly Stars" to promote The company's humanistic concept is the main content and is distributed to the market;

Cooperate with professional film and television culture companies to distribute audio and video products of "Dianjiangtai".

8. Column team members:

Column general manager: one person is fully responsible for the overall operation of the column

Column director: one person is responsible for the specific execution of the column. Cooperate with the general manager of the program in daily management

Production Department: A. Column Director: 2 people are responsible for on-site production control of the program, guiding program production and communication with the TV station production unit

B , Producer: 1 person cooperates with the director in program production, and monitors the production and broadcast of the program at the same time;

Planning Department: 3 people, 1 manager, 2 planners, responsible for the planning, packaging and marketing of the column Development of promotion plans, copywriting, etc.;

Marketing Department: 4 people, 1 manager, 3 subordinates, responsible for customer communication, business development and execution, etc.

Column planning sample 3

1. Column name: "Travel Vane"

2. Broadcast time: Every Friday at 5:10-6pm: 10

3. Column type: Tourism (culture, food, folk customs, scenic spots, regional historical anecdotes)

4. Background analysis:

1 . With the improvement of people's living standards, tourism has gradually become a way for people to relax their spirits and reduce the pressure of life and work. Tourism is a non-settlement trip that people undertake to seek spiritual pleasure and what happens during the tour. The sum of all relations and phenomena.

2. Food, accommodation, transportation, travel, shopping, entertainment?, six simple words can form a tourism system to arouse people's interest, and the program includes exploration of mysteries and anecdotes. It will be more eye-catching! It is paired with beautiful and lyrical music, allowing students to have a relaxing and beautiful listening experience in their free time.

3. The culture, food, folk customs and scenic spots around the world can give listeners a new understanding of various parts of the world, allowing everyone to have a relaxing listening feast during their busy studies! The program will Adhering to the travel purpose of "diligently discovering and sensitive to feelings", carrying forward the communication spirit of "hearsay" and being willing to share, we focus on creating a new type of documentary that has insight into human nature and reflects on culture.

4. Travel, It is an increasingly fashionable topic, and we young people are the main force. University life should be colorful, and we need to inject more fashion elements into it.

Therefore, our radio station has developed a travel program. As we all know, college students like to play, so why don’t we provide them with good places? Moreover, this column is based on self-entertainment, which will definitely arouse everyone’s excitement.

5. Introducing distinctive cultural and geographical landscapes from different angles and regions every week, highlighting the particularity of the program, and exploring mysteries and anecdotes is also an aspect that most people are interested in. Therefore, the program will have a refreshing feeling!

5. Column content:

Each cycle of the program will have a special theme, based on the food, accommodation, and food of the city introduced. Traveling, traveling, shopping, and entertainment, we will introduce to you some regional history, famous people, and anecdotes in the cities introduced, which are all themes of the program! The background music is relatively relaxed and related to the local customs. . The announcer is especially important in being able to introduce the week's topic in a relaxed and relatable way. When May Day and summer vacation come, there can be some introductions to travel routes and some special programs! Provide more choices for students!

1. Food: Introduce Chinese food and food from other places.

2. Accommodation: The situation of the hotel where you stayed during the trip.

3. Line: means of transportation.

4. Travel: scenic spots.

5. Purchase: Shopping.

6. Entertainment: entertainment stories.

7. Exploration: Exploration of Anecdotes

6. Column Slogan: How Far, How Far to Go, the Heart’s Journey Begins Again

7. Program Flow:

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1. Beautiful music accompanies calling out the radio station number

2. Total clips of this column

3. Announcer’s opening words

4. Play music with distinctive tourist attractions

5. Anchor’s narration (accompanied by music and switched at will) (30 minutes)

6. Collect relevant current travel videos on the Internet and make them Audio (allowing the audience to experience the tourist attractions more realistically) (10 minutes)

7. Collect tourist attractions that college students want to visit or want to know about and make them into audio format (10 minutes)

8. Anchor’s conclusion

9. Weather forecast

8. Column feasibility analysis:

It is very necessary to set up life, tourism and humanities programs , life is what each of us is doing, and the fun of life lies in sports. The audience targeted by this program is people who are close to nature and love traveling. College students, a youthful and energetic group, are more suitable for this program. They generally have better living standards and cultural standards. Therefore, while providing tourism service information and leisure service programs to listeners, Tourism Frequency also enriches people's lives. The columns include tourism information, ethnic customs, etc., and in the relaxed and natural radio programs, listeners can acquire geography, humanities and other knowledge. , while cultivating the audience's good awareness of loving nature and protecting the environment. The launch of this program

will well reflect the characteristics of entertaining and entertaining. College students have the psychological motivation to desire to travel, college students do not have enough time to travel, and college students do not have the money to actually travel, which is a travel vane to solve the problem. We provide travel options that accumulate to prepare them for future departures.