600 words (the more, the better! )
Current affairs review background:
Deep-seated problems related to online public opinion: Although there were entertainment and sports events such as "Feng Zhi broke up" and "Li Na won the championship" in the public opinion events in the second quarter, most of them were related to people's livelihood, law, education and politics. Behind these problems, they are all related to deep-seated big problems. The Forbidden City has experienced a series of disturbances, such as the theft of cultural relics, the typo of pennants and private clubs, and the safety of cultural relics protection and the supervision of "privileged institutions" have been questioned. The Bureau of Statistics said that "the average monthly living expenditure of urban residents in China11yuan" was out of touch with the real feelings of the people, which immediately caused public outcry. The network anti-corruption storm represented by "Weibo Housing Management Director", "Best Industry and Commerce Director" and "Guo Meimei Incident" has become a nightmare for some officials and institutions. In the network communication of legal events such as Li Zhuang case, Xia Junfeng case, Yao Jiaxin case and Wu Xu case, the attitude of netizens highlights emotional characteristics, and sympathy for the weak is the main symbol. The deep reason for this sympathy for the weak is the strong distrust of public power. Food safety and price are two mountains that afflict people's livelihood. The constant superposition of similar problems in a short period of time has killed people's confidence in solving problems. But what will the government do if people really lose confidence? This may be the most severe torture of the government hidden behind all the problems.
The government's response to public opinion wins less and loses more: the government does not attach importance to public opinion response, but "opaque information, unscientific means and insincere attitude" are the three major drawbacks of the government's response to public opinion crisis summarized by Shenyang. For example, in the face of various livelihood issues, the response of relevant departments often makes people feel that they are "looking at flowers in the fog." In the plasticizer survey, it was said that "more than 40 samples of instant noodles were sampled/kloc-0, and no artificial plasticizer was found", which left unlimited room for speculation. In addition, the government's response to many livelihood issues is "avoiding the heavy and ignoring the light". The increase in vegetable prices emphasizes "market rules" and "weather reasons", but ignores the huge profits squeezed by interest groups in circulation; The plasticizer was exposed, and the investigation conclusion was vague, but the "media blacklist" was listed in detail, saying that its report was creating tension. In the network environment where information is highly circulated, the government's rhetoric is simply broken at a poke, which is not beneficial to enhancing people's trust in the government, but increases resentment. In the commercial incidents such as Foxconn explosion and Sinopec million liquor bill, the government not only failed to intervene in the investigation as an impartial third party, but became the "payer" of the reputation crisis of enterprises and individuals.
Comment on current affairs: What do you think of Weibo's politics and the government's response in the turbulent public opinion?
First of all, the government should define its role and enter Weibo by the "mass line". The government and government officials should realize that Weibo has gathered the broadest public opinion in China and produced the most influential folk opinion leader in China, which is always brewing the future direction of China. This is not a "land of right and wrong", but a new world where the government adheres to the mass line. To win the favor of the grassroots in Weibo, "bureaucratic jargon" is definitely not acceptable. To enter the network world, officials must learn to express themselves in a personalized and humanized way. No matter what form and carrier of politics, the relationship between the government and the people is still an old problem, and mutual trust is the basis of interaction between the two sides.
Secondly, pay attention to Weibo's planning, and ask the government "professionally" online. In addition to avoiding the joke of "mistaking Weibo for QQ", the maintenance personnel in Weibo should be trained in many aspects, such as network language, search ability and departmental communication ability. Shenyang's suggestion is that the government of Weibo should draw up a list of concerns, including opinion leaders and active grassroots users within its jurisdiction. In the face of major and sudden public opinion events, on the one hand, we should consider that public sentiment is not obsessed with defense, on the other hand, we can establish a public opinion "firewall" by gaining the support of opinion leaders.
Finally, it is more important for Weibo to "do" politics, so as to make Weibo's governance routine rather than zombie. It is worth learning that recently, Nanjing issued the Opinions on Further Strengthening the Construction of Government Affairs in Weibo, which clearly stipulates that catastrophic and unexpected events should be released in Weibo within 1 hour of the incident or 1 hour of the information.