How should the copy be written?
1. More reality and less emptiness: describe the product as good, don't stay in the high-end atmosphere, and don't stay in the virtual vocabulary with good results and quick results. We can completely insert quantifiable concrete words into these function words! For example, it doesn't hurt to go to the third floor after eating the lid, because it is easier to deepen the memory of the audience!
2. Stimulate curiosity, whether it's Himalayan audio, micro-headlines of headlines or short videos of Tik Tok, if your copy can't arouse customers' emotions, arouse customers' curiosity and impress them, it's hard to have a good opening rate and playback rate! Therefore, we should use these three skills more when doing copywriting: challenging, hiding answers and asking questions directly! The following are examples.
* Challenge common sense: Women who will lose their homes will be happier. The more drainage skills they learn, the less accurate drainage they can do, and so on!
* Hidden answer: This title is especially suitable for Zhihu and Xiaohongshu, because if you plant more grass, the title is not negotiable, so we have to hide the product! For example, 40 years old or living like 20 years old, worth millions, but using such cheap cosmetics!
Introduce the product, but don't specify what has changed. Is this the same as your friends who often talk halfway? It interests you and stops talking! [Anger]
Direct question: Why can this sentence pattern usually indicate? For example, why do some people call it domestic, and finally start with Apple 13? It can also be expressed as how. For example, how did Ba Ping Notes persist in creation when there were only 30 fans? What does he think?
Of course, writing a good copy requires great attention to details. It took me three days to sum up 20,000 words of copywriting and sales writing skills. If you want it, please check the comments on the screen!