Planning Scheme of New Year's Eve Activities in 2022 Shopping Mall
1, 2022 Shopping Mall's New Year's Eve planning scheme is about to enter the golden season of merchants at the end of the year, Christmas and New Year's Day, leaving people enough time to enjoy shopping and carnival. Planning Christmas and New Year's Day promotions naturally became the highlight of increasing sales in the second half of the year. This planning is based on the theme of "buying storms, Christmas and New Year's Day is the best", focusing on weekends and taking other things into consideration, and taking 65438+February as the marketing month to fight a beautiful promotion war.
promotion theme
Buy a storm first, Christmas New Year's Day.
Promotion time
20xx year x month x day
Activity method
1, buy a storm, Christmas new year's day, it is better to start first.
(1) only needs 100 yuan, you can choose 100 mobile phone, the first move is the best; Dozens of mobile phones, the money is 100 yuan, the value is 100 yuan.
(2) Well-known thermal underwear 100 pieces, well-known brand electric water heaters 100 sets 1 yuan, the maximum price 100 yuan, waiting for you to earn. It will not be cold this winter.
(3) Customers who shop in xxx before 8: 00 pm can get a ping-pong ball, write down their names and contact information, and put it into the lottery box in front of the store (length, width and height are 1 m, made of transparent plexiglass). 20xx65438+February 3 1 9: 00 am, unified lottery.
All the guests came, and everyone was very polite. With the shopping receipt, customers can get a red envelope with a golden mouse, which contains discount coupons, vouchers, gift certificates from well-known restaurants, entertainment, clothing, hotels and other businesses in the city, as well as our shopping mall 1 yuan in cash. Eat, drink and be merry, eat, travel and live in it. This year's Year of the Rat is really happy.
This activity focuses on the concept of "buying two festivals", but at the same time, two newsletters were launched.
The second issue: 20xx 65438+1October 65438+20xx 0-65438+1October, hundreds of products are super cool and low-priced.
2. Super boy, the last passion of 20xx years (Christmas Eve)
10: 30- 165438+ 0: 30 am super boy 10 summit, autographed photo of super boy, the last passion in 20xx.
Planning Scheme for Shopping Mall New Year's Eve Activities in 2022 II. Activity Time:
20xx65438+1October1-20xx65438+1October 16
Second, the theme of the event:
Millions of cash coupons are issued to welcome the new year.
Three. Activities:
1, welcome the new year, and give free red envelopes.
During the activity, customers who come to xx electronic market to shop, regardless of the amount of shopping, can get red envelopes from the market service center with the unified sales bill.
2. SEG sends "Wang" in New Year.
During the activity, all customers who come to the xx electronic market to shop, no matter how much they spend, can take part in the lucky draw in the service center with the shopping voucher and get the chance of 1 lucky draw.
Prize setting:
The prize value is set for the winning grade and ranking.
The first prize of 5 Want Want gift boxes 150 yuan.
Second Prize 10 Want Want Gift Package 50 yuan
Third Prize 50 Wangzai Milk 5 yuan
Commemorative Award 2000 Want Want Xianbei 1 Yuan
2. New Year's Day promotion plan in the domestic market
First, be polite when entering the store. Kitchen cabinets, wardrobes, electrical appliances, kitchen supplies series products, unified minimum 50% off, courtesy when entering the store, send environmental protection bags (must be sent when entering the door, no penalty! )。
2. Pay the deposit to 500 yuan, that is, send 1 set of electronic casserole products from 380 yuan.
Third, send it when it is fully booked. (subject to the discounted price)
1. When the total order amount of kitchen cabinets and kitchen supplies (excluding electrical appliances) is over 500 1 yuan-10000 yuan, it will be directly sent to 500 yuan.
2. If the total amount of kitchen utensils (excluding electrical appliances) is more than 10001-15000 yuan, the direct delivery value is1000 yuan.
3. When the total amount of kitchen utensils (excluding electrical appliances) is over 1500 1 RMB -—xx0, direct delivery will provide a deduction voucher with a value of 1500 yuan.
3, mobile phone New Year's Day promotion plan
20xx65438+1October1-20xx65438+1October 8th, every purchase of xx mobile phone will be given a portable travel speaker.
Gift introduction: This gift is a portable travel speaker. The main benefit of users lies in the enjoyment of mobile phone music, which can play the music stored in the mobile phone anytime and anywhere during outings, parties, etc.
Planning Scheme of Shopping Mall's New Year's Eve Activities in 2022 3. Holidays
Winter solstice: 65438+February 22nd (x) Christmas Eve: 65438+February 24th (x).
Christmas Day: 65438+February 25th (week X) New Year's Day: 065438+1October 0 1 (week X)
Second, the newsletter schedule
65438+February 2 1 yen March 3, gorgeous Christmas noisy music to celebrate the New Year;
Third, the promotion theme
Gorgeous Christmas fun, welcome the New Year with a gift;
The first song: "You make a wish and I'll give you a gift"
The second song: "Christmas, Send Joy"
The third song: "Welcome the Spring Festival, present a congratulatory gift"
Fourth, the marketing purpose
1. Christmas and New Year's Day business opportunities strengthen the store atmosphere layout, and vigorously promote the creative atmosphere layout and related commodity display. And in the form of atmosphere evaluation, stimulate the enthusiasm of store layout.
2. All chain stores fully implement gorgeous Christmas crazy music and welcome the promotion plan of New Year gifts, which plays a real promotion role, creates an atmosphere, attracts people and promotes sales.
Five, commodity promotion:
1. On the day of winter solstice (65438+February 22nd), there are even special sales of hot pot materials, soup materials, jiaozi, dumplings and so on. Will be launched, can be displayed in a related way, related seasoning products and hot pot supplies will be introduced in the form of a newsletter.
2. Christmas cards, Christmas gifts, Christmas decorations, Christmas hats, bulk candy, chocolate and other seasonal goods will be launched before Christmas.
3. During the New Year's Day promotion, it is suggested to strengthen the coverage and special price range of membership prices. In the new year, leave a good impression on member customers; At present, the difference between the membership price and the retail price of our company is very small, and customers have great opinions, so we can't get in touch with truly affordable members. Therefore, it is suggested that the distance between the retail price and the membership price of all kinds of top-class goods should be widened, and ultra-low membership price should be sold to publicize the theme of the newsletter. )
4. New Year's Day news promotional items Dry goods are mainly cleaning products, as well as cigarettes, wine, gifts and health care products. Be introduced.
5. On New Year's Day, the variety 1020 will be launched for coupon printing. Make a money-saving coupon, and you will get one when you spend 100 yuan on Christmas day. Gold customers can also send them by mail.
6. It is suggested that fresh goods should be made at 12 ultra-low price, and fruits and vegetables on express delivery should be marked.
Popularization of intransitive verbs
Gorgeous Christmas fun, welcome the New Year with a gift;
The first song: "You make a wish and I'll give you a gift"
Time: 65438+February 2 1, 65438+February 24.
Location: each chain branch
Content: During the activity time, customers can shop all over 38 yuan in each chain branch at one time, and then they can put their own
Fill in the name, personal name, contact number and ID number of the favorite product on the back of the computer receipt (only one item can be selected for sale in this mall) and put it into the lottery box designated by each store. On the Christmas day of February 25th, 65438, each store will openly draw a number of lucky customers (the number of places will be determined by each store according to the lottery, and the total value of goods will not exceed xx yuan), and some lucky customers will realize their good wishes when Christmas comes. The extracted commodity cost is included in each store, and the specific operation is to be determined.
The second song: "Christmas, Send Joy"
Time: 65438+February 20th 65438+February 25th, 6: 00 every night.
Location: each chain branch
Content:
1. During the activity, each store will arrange for a tall, smart and humorous male employee to wear Santa Claus costume (the more he dresses, the better), carry a gift candy bag on his back, and distribute candy and Christmas advertising balloons to the children in the store at the door or in the store (it is best to walk around);
2. Customers who shop all over 38 yuan at one time can also take photos with Santa Claus for free (the photos will be collected within the specified time in each store), and at the same time, they can also guess boxing with Santa Claus (scissors, stone and cloth, three dozen wins), and the winning customer can take as much as he can in Santa Claus's candy bag with one hand;
3. For bulk candy, the purchasing department is responsible for contacting and sponsoring bulk candy. Large stores are equipped with 10 kg, and small stores can reduce it, totaling about 200 kg. 65438+February 15, distributed to all stores;
4. Other free advertising balloons, small gifts, cameras and films required for the event are paid by the store itself.
VII. Atmosphere layout of appraisal activities
1. Store 65438+February 10, and complete the Christmas atmosphere layout according to the standards stipulated by the marketing department;
2. The store mainly focuses on creative Christmas decorations and merchandise-related displays. Plus sales growth point;
3. The Marketing Department formulates the evaluation standard and scheme of Christmas atmosphere layout;
4. The Operation Department and the Marketing Department jointly carry out this appraisal activity;
5. The total bonus is 3,000 yuan. The cost of the certificate is relatively small, which is temporarily ignored;
6. Estimated cost of Christmas atmosphere layout of Dienan Store and Headquarters, xx yuan;
7. The decorations are declared by the shopping mall and purchased by the marketing department in a unified way, and the total cost does not exceed 10000 yuan;
8. The total cost of Christmas atmosphere layout is about 15000 yuan (including 3000 yuan appraisal bonus);
9. For details, please refer to the Christmas Atmosphere Arrangement Assessment Form.
Eight. cost budgeting
Fees for "Gorgeous Christmas and Loud Music to Celebrate the New Year":
1. The first song: "You make a wish, I will give you a gift" xx yuan per store /20 stores = 40,000 yuan.
2. The second song: "Christmas, Send Joy" candy store 10 kg /20 stores /5 yuan = 1000 yuan.
3. "Store atmosphere layout" fee: 1200 yuan.
4. Cost of "shopping mall atmosphere evaluation": 3,000 yuan
Total cost: 45,200.
Planning scheme for the New Year's Eve event of 2022 shopping mall 4 I. Theme of the event:
It is true to give back sincerely to welcome the new year.
"second, the purpose of the activity":
Attract popularity, increase sales, and improve the popularity and reputation of supermarkets.
Three. Location:
Floor 2, Zhonghuan Road, Fan Hua Avenue, Economic Development Zone
Fourth, the activity time:
20xx 65438+ 10 month 1-3.
Verb (abbreviation of verb) activity background:
20xx New Year's Day falls on a Wednesday. According to national holiday regulations, 65438+ 10/0-3 is a public holiday. This period is the best time for major shopping malls to carry out promotional activities and boost sales. During the New Year's Day promotion, in order to avoid multi-headed, disorderly and disorderly information transmission and disturb consumers' audio-visual, we should choose a single and simple promotion information transmission, grasp the customer's mentality of seeking luck, and buy atmosphere, feelings, services and benefits.
Activity of intransitive verbs
1. Reward shopping promotion. All consumers who shop in RT Mart can participate in the lucky draw by telephone service number and SMS with the shopping receipt of the day together with their ID number.
First prize: cash 200 yuan (limited to 3 tickets per day)
Second prize: 100 yuan in cash (daily limit 10 people)
Third prize: cash 50 yuan (limited to 20 per day)
Fourth prize: cash 10 yuan (limited to 60 people per day)
Fifth prize: cash 5 yuan (limited to 800 per day)
Venue: Service Center on the first floor of RT Mart.
2. Commodities such as "sugar liquor and non-staple food" and "detergent" are the highlights of May Day consumption. In order to effectively combine joint sales, we launched "Food Week" and Unilever's "Skin Care, Beautiful Life" detergent hot purchase month. Use special price or half price to promote purchase.
3. Make your own decision when clothes are on sale
Customers who bought men's wear, women's wear, pajamas, etc. during the period from 65438+1 October1to 65438+1October 3. In our supermarket, the lucky wheel can be turned with the computer receipt, and they can enjoy the cash discount.
During the event, there will also be fashion shows and limited-time clothing snapping activities.
Clothing limited time snap-up activities twice a day, with a minimum discount of 20%.
4. Crazy discount, courtesy after discount
Anyone who spends more than 100 yuan in this shopping mall can get a New Year gift with the shopping receipt of that day:
★ Over 100 yuan, giving away high-grade exquisite fruit bowls, thermos cups and multifunctional vacuum cleaners;
★300 yuan, presenting stainless steel kettle, stainless steel milk kettle, colorful candy box and natural bamboo chopping board;
★ Full of 500 yuan, presenting high-grade electric irons and cartoon eye-protection desk lamps;
★ Give an advanced cleaning rotary mop, an advanced automatic baking pan and an advanced humidifier when the price is over 1 0,000 yuan;
Gift collection place: next to Landao Cosmetics Store, underground commodity city.
5. Mayday surprise trio
Ensemble: the lowest in the city (the prices of various commodities are the lowest in the city, extremely cheap)
Duet: 200,000 points card customers' "May Day" big feedback
During the period from 65438+1 October 1 to 65438+1October1,all customers with loyalty cards can buy the specified goods at a special discount in a supermarket.
Trio: Happy shopping. I'm lucky to have you.
65438+1October 1-3, customers who shop all over 30 yuan in a supermarket at one time can participate in the on-site activities, with rich prizes and never fail. The prizes are: exquisite carton paper, 1 kg rice and 500ML edible blending oil.
4. Some special products of supermarket on New Year's Day:
During the New Year's Day, a supermarket * * * launched nearly a thousand kinds of special commodities, including daily necessities, food, electrical appliances, clothing, fresh food and other commodities.
6. Establish the website of RT Mart Shopping Plaza. Report on the May Day promotion of RT Mart Shopping Plaza.
Seven, advertising
1. Introduce all promotional activities of RT Mart Shopping Plaza in Anhui Economic Station on New Year's Day.
2. The radio news station and the art station use advertisements for half an hour and every hour respectively to promote personal activities.
3. Make full-page advertisements with Xin 'an Evening News and Hefei Morning News respectively.
4. The live broadcast service will launch the content of the event.
RT Mart's website covers the whole New Year's Day activities.
6. Cooperate with the postal service and jointly publish a special advertisement with various manufacturers.
7. Use the news reports of the above media.
Eight, shaping the image of the store:
1. Decorate the storefront. It takes about 600 yuan to make romantic Mayday color gates with silk flower.
2. Decorate the patio and zenith on the first floor with flowers and remove the red lanterns. The cost is about 1000 yuan.
3. Colorful balloons decorate around 200 yuan.
4. Green simulated plant decoration is about 1000 yuan.
Nine. Organizational form
Set up a general responsible team, with the manager directly leading to relevant leaders, with the participation of enterprise departments or cooperative units (in order to better communicate with enterprises), and set up publicity, responsibility for various activities, foundation, liaison, supervision, safety and other parts to ensure a clear division of labor and the end of responsibilities.
X. active phase
(1) Planning preparation period of the activity:
20xx65438+February10-20xx65438+February 3 1
XI。 capital budget
1, advertising investment: 10000 yuan.
2. Design, production and printing expenses: 5,000 yuan.
3. Newspaper design, poster design and design fee: 5,000 yuan.
4. Gift: 2,000 yuan
5. Decoration cost: 3,000 yuan
Twelve. accident prevention
1. Pay attention to the weather forecast in the early stage of the activity. If the weather is not ideal during the forecast period, prepare rain gear or consider a backup plan.
2. Audio equipment must arrive 1 day in advance and complete debugging.
3, timely grasp the mood of the masses, and be a coordinator to adjust the atmosphere.
4. Assign special personnel to guard any link.
5. Security personnel should appear at the activity site.
Thirteen. Description of the scheme
1. This plan was made in a hurry. A good activity plan cannot be completed by one person, especially the details of each activity need to be discussed and improved by everyone.
2. In terms of capital planning, it is necessary to combine the details of various activities and the results of consultations among various departments, and it is impossible to make a correct budget here.
Planning Scheme for Shopping Mall's New Year's Eve Activities in 2022 5 I. Activity Time:
20xx65438+February 31-20xx65438+1October 3, lasting for 4 days.
Second, the theme of the event:
New year shopping promotion
Third, the purpose of the activity:
1, through holiday promotion, attract potential customers to spend, increase sales, and create a good image of shopping malls in consumers' minds.
2. Increase the loyalty of old customers to the shopping mall and ensure that customers come to spend for a long time.
Four. Activity content and detailed rules
1. During the activity, all customers who have accumulated shopping in 300 yuan in this mall can draw a lottery with the shopping receipt of that day. There are six levels of rewards in this lucky draw, and the specific settings are shown in the following table. 100% won the prize. Award Setting Table Award Level Award First Prize Laptop (4999 yuan) Second Prize LCD TV (3500 yuan) Third Prize Combination Audio (1500 yuan) Fourth Prize Rice Cooker (800 yuan) Fifth Prize Washing Powder (20 yuan) Memorial Prize Toothbrush (5 yuan)
2. When shopping in this mall is full of 200 yuan, 6 yuan can exchange goods (such as teacups) with a value of 18 yuan; If you buy more than 2,000 yuan, you can buy goods worth 88 yuan with 6 yuan money (such as rice cookers and hair dryers); If you buy more than 5,000 yuan, you can buy goods worth 128 yuan with 6 yuan (such as an electric iron and an MP3); After shopping for more than 65,438+00,000 yuan, add goods (for example, a VCD or DVD) that can be exchanged in 6 yuan for 300 yuan. Operating instructions: take the shopping receipt to the service desk to exchange goods, and stamp the receipt to indicate that it is invalid. If a commodity has been redeemed, it can be replaced by a commodity of the same value.
Verb (abbreviation of verb) is the way to publicize activities.
(1) newspaper
(2) TV rolling subtitles
(3) Banners outside shopping malls
(4) billboards in front of shopping malls
(5) Shopping Mall Broadcasting
(6) Poster promotion in shopping malls