520 Theme Creative Activity Plan
520 Theme Creative Activity Scheme 1 I. Activity Form and Theme:
The event was held in the hotel food court in the form of a separate meal, highlighting the romantic and warm Valentine's Day atmosphere.
Second, the specific arrangement of activities:
1. venue layout: the hotel food court will be arranged before may 10 (green plants will be arranged between the dining table and the aisle, the hotel POP flag will be posted, and the lights will be well arranged);
2. Advertisement: The PR Marketing Department produced 65,438+00 posters on May 1 day, and posted them in Bibi Supermarket, Guizhai Road, Fireworks Goddess Square, News Road, Renmin Road, Jinsha Road, Liu Yanghe Road, hotel entrance, lobby and pedestrian street respectively.
3. Other matters of Valentine's Day activities:
A./kloc-dinner starts at 0/7: 30.
B the public relations marketing department ordered 200 roses before the afternoon of may 19.
4. Marketing methods:
Through on-site marketing, tourists can buy tickets for dinner directly in the bar, and each couple will send a bunch of roses.
Third, the menu:
(68 yuan/every seven people)
Seven Luo Songtang or corn cream soups.
Seven butter packages
Steamed mandarin duck (black pepper sauce/tomato sauce steak) for seven portions.
Fruit platter 1 serving
Vegetable salad 1 serving
Red wine/coffee/black tea 1.
Note: guests can also order other dishes (including Chinese food) and choose by themselves.
520 Theme Creative Activity Program 21. Theme:
520, online valentine's day
Second, the activity time:
20xx May 17—May 20 (Thursday to Sunday)
Three. Activities:
Activity 1: My love-I am in charge.
Romantic 520, gentle and affectionate, wear 60% off, high-grade leather shoes, travel shoes 20% off, sweaters 50% off. Tanabata is a hot sale, which makes you dress very sweet. (except express and special offers. )
All customers born on May 20th can get a Valentine's Day rose for free with their ID cards.
Customers who shop all over 77 yuan will receive a sweet Valentine's Day card and a rose.
Flower ordering and delivery service.
During the activity, the flower counter will accept customers' orders and send flowers (only in urban areas) to convey the affection of fire on your behalf.
During the event, customers who need gift wrapping can go to the main service desk on the first floor for free with the shopping receipt.
Activity 2: Love Tanabata, a romantic gift-chocolate
During the activity, a box of exquisite chocolates or a rose will be given to the accumulated 177 yuan products on the same day (there is no discount for tickets in supermarket 77 yuan). (With the shopping receipt, pick it up at the main service desk 1F)
Activity 3: 520 Affection, token to send affection.
1, jewelry: pure gold 180 yuan/g, platinum Pt 950: 385 yuan/g. Silver jewelry is 7.5% off, jade counter is 50% off, XX lucky diamond jewelry is 50% off, Laofengxiang brand gold is 208 yuan/gram, and diamond jewelry is 20% off.
2. Watch category:
During the activity, the high-end watches were given a 15% discount, and a Goya series women's watch was presented (worth 98 yuan).
Cartoon watches and headdresses are 30% off the audience.
3. Cosmetics: Olay, Maybelline, 10% discount for the whole audience (except special products). Avon sunscreen series is 15% off, whitening series is 20% off, and Yuxi and Dr. Li are 10% off.
4. Run-up at school, and articles about family students. ...
Run-up at the beginning of the new school year, carefully prepared for the students in the new century: 20% off luggage, many discounts on cultural and sports supplies and daily necessities. ...
5. Happy Valentine's Day on Tanabata, and the supermarket has a special sale.
68 yuan/barrel of scattered peanut oil, half price of bread, 30% discount on delicious and golden baskets and other cooked food, 30% discount on four kinds of pasta products, and occasional specials on eggs!
520 Theme Creative Activity Scheme 3 I. Activity Ideas:
May 20th is online Valentine's Day. As people in China cherish folk festivals and western culture more and more, merchants make a big publicity every year, and Valentine's Day has become one of the festivals that couples must celebrate.
Jewelry industry, as one of the main commodities of Valentine's Day, took advantage of the huge business opportunities of Valentine's Day to bring a good start to the Diamond Festival.
Second, the activity time:
May10-May 22nd
Third, the theme of the event:
Love you forever, and I really love to accompany you.
Four. Activities:
Each shopper will be given a rose, and the customer will be given a red envelope (a voucher worth X yuan).
1, "Love you all my life, destiny takes a hand this life" strives to create an elegant and romantic wedding for you without worrying about spending money.
Anyone who buys a couple's ring in our shop is half price.
Anyone who buys other diamond jewelry in our shop will get a set of customized wedding dresses worth xx yuan for 3700 yuan.
Anyone who buys other diamond ornaments in our shop will get a set of romantic wedding photos worth xx yuan for 5700 yuan.
Anyone who buys other diamond ornaments in our store 17000 yuan will be given a honeymoon trip for two with a value of xxx yuan (this is a wedding gift, and if it is not suitable, the gift can be changed into traditional gold, silver, etc.).
2. "Love me, how long do you dare to promise?" Witness your love, protect it and sublimate it.
Anyone who goes to the store to buy diamond jewelry during the activity can participate in the "promise of love" activity and write down the oath of love. And sign the real names of both parties and press their handprints. Xx Jewelry Company promises that after four years, we can recover the purchased products at the original price with relevant certificates. If you don't want to recycle, you can send a piece of jewelry worth xx yuan. You can renew the letter of commitment, and you can get diamond jewelry at half the price of the original product after six years. Nowadays, the mechanism of diamond repurchase is more and more accepted by people with jewelry, and now many jewelry stores have diamond repurchase. After several years, diamond repurchase is definitely the development trend of jewelry. )
3. "Romantic festivals, golden jade and good marriage"
During the activity, the freezing point price of gold will benefit the whole city, and xx yuan will be bought and xx yuan will be given as jade and silver ornaments.
4. "Valentine's Day rush"
During the activity, there will be a special gold-inlaid jade snapping activity every day 13- 14. The high-grade gold inlaid jade with original price of xx yuan and xx yuan only sells xx yuan and xx yuan. Each time, 13 and 14 were sold, and they were snapped up within a limited time until they were sold out.
520 Theme Creative Activity Scheme 4 Activity Time: May 20th (week X) -2 1 (week X).
Theme: Destiny takes a hand X520 shopping spree.
Activity content:
First, shopping to send romantic feelings
During the activity, anyone who buys 500 yuan (gold jewelry/household appliances/alcohol and tobacco 1.500 yuan) in the X Commercial Building on that day will be given a chocolate (worth 1.5 yuan) or a rose (worth 5 yuan).
If the accumulated shopping amount on that day is more than 3,000 yuan (gold jewelry/household appliances/tobacco and alcohol is more than 8,000 yuan), a cash coupon for Laoshu Coffee 50 yuan will be presented. (Gifts are not enjoyed repeatedly, only one invoice is allowed. )
Second, true feelings, romantic hand in hand.
During the activity, X-Broadcast opened an on-demand hotline, and couples can express their feelings to him or her through the form of true feelings. You can order a song for your beloved, or you can walk into our recording studio and sing a song for your beloved. We can play it for you regularly. Studio X is a simple recording studio. As you can imagine, when you walk into X hand in hand with your beloved, it is a romantic and emotional thing to broadcast your unspeakable confession and the love song you sang or requested for your beloved on the internal broadcast.
Third, create an atmosphere.
During the activity, all the music in the store played some love songs and X's Valentine's Day promotion activities, and from time to time sent X's blessing to lovers all over the world, reminding people who walked into X that Valentine's Day is coming, and they should choose a souvenir for their loved ones, thus promoting sales during the activity.
Fourth, the activities of publicity.
1. Television, radio, newspapers and publicity
2. SMS promotion
3. Activity stop sign
Verb (abbreviation of verb) cost budget
1. Gift money: it is estimated to be 25,000 yuan (200 flowers/chocolates per day, 50 packets per day).
2. SMS fee: 2,500 yuan
3. Other expenses: 1000 yuan.
520 Theme Creative Activity Scheme 5 I. Activity Background
Internet Valentine's Day on May 20th is a love festival in the information age, which is scheduled for May 20th and May 2nd1every year. This festival originated from the metaphor of "520" in the digital love of singer Mavis Fan and the close relationship between "I love you" and "online lover" in the online songs of musician Wu Yulong. Later, "52 1" was gradually given the meaning of "I do, I love you" by couples. Online Valentine's Day is also called "auspicious wedding day", "confession day", "coquetry day" and "courtship day".
In this young, spiritual and subtle festival, "520 (521)14 I love you (I will) all my life" is its classic numerical quotation, and Wu Yulong's Online Lover is the title song of the festival. These two days, people boldly say (show) love through the Internet (mobile phone, PC tradition) (based on VX, QQ, Weibo, forums, etc.). ) or text messages on mobile phones, or even gifts (red envelopes) to express love and find a date. Countless couples get together to register for marriage and hold a grand wedding reception. Many merchants also took the opportunity to carry out group buying, discounts and other promotional activities, causing waves online and offline. With the increasing number of festival participants, 520, 52 1 "online Valentine's Day", "confession day" and "coquetry day" have become popular reports in various media (newspapers, television, internet, etc.). ).
Second, the theme of the event
"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.
III. Purpose of the activity
1, the ultimate goal: to increase product sales;
2. Direct purpose: improve brand awareness and reputation through activities;
Fourth, the activity time
May10-May 20th
Verb (abbreviation for verb) activity place
Sales point of XX jewelry in North China
Organizer of intransitive verbs
XX jewelry co., ltd
Seven. Event details
Divided into three parts:
1, dedicated to lovers who can spend Valentine's Day;
2. Dedicated to lovers who can't spend Valentine's Day;
3. Dedicated to single aristocrats.
Details are as follows:
1, dedicated to lovers who can spend Valentine's Day.
Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.
Love recommendation: "Heart Talk"
2. Dedicated to lovers who can't spend Valentine's Day.
There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.
Love recommendation: Heart Sea
3. Dedicated to single aristocrats
On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.
Love recommendation: Kiss of an Angel
Highlights 1
"heart to heart, star to star"
Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.
(Purpose: To create a romantic atmosphere for lovers and let them feel the uniqueness of XX jewelry. )
Prop preparation: the meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.
Activity highlight 2
"True Statement Collection"
Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on May X. Be sure to leave your contact information! We will help you convey your love to him/her. (Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. )