What was the record of the second round of double111in 2022?
Platform record
Tmall
According to official data of Tmall, as of 0: 00 on June 1 1, Tmall Double1has run out of the 148 category, and the turnover has increased by more than 100%. Among them, the turnover of orthokeratology mirror increased by nearly 100 times, the growth of mask heat and cold instrument exceeded 55 times, the growth of ear hanging audio equipment exceeded 40 times, the growth of carpet washing machine exceeded 30 times, and the growth of underwear washing machine exceeded 20 times.
As of 0: 00 on June 1 10, the turnover of 44 Chinese time-honored Tmall exceeded10 million yuan. They are: LU ZHOU LAO JIAO CO.,LTD, Phoenix Brand, Xinghua Village, Xinhua Bookstore, Dong 'e, Maotai, Yanghe, Yongjiu, Langpai, Dayi, Shouxian Valley, Pien Tze Huang, Hengyuanxiang, Three Guns, Wuliangye, Warrior, Jiannanchun, Guangming, Ma Yinglong, Fuzi Brand, Flying Pigeon, Haitian, Meijiajing and Caibai. Among them, Feng Chun in Hangzhou increased by more than 1 10%, Guan Sheng Garden in Nanjing increased by more than 130%, Harbin Dazhong Meat Federation increased by nearly 100%, Shanghai Xinghualou increased by more than 240%, Beijing Wangmazi increased by more than 460%, and Liaoning Qian Shan Liquor increased by more than 500%.
As of 0: 00, 165438+ 10/0, the sales of test drive service increased by more than 22 times, the art of trendy play increased by more than 670%, the living expenses increased by more than 230%, the electronic education increased by 120%, and the emerging sports increased by/kloc.
As of June 0 1 10, the growth of household elevators and air-conditioning suits in the household appliance industry exceeded 500%; In the clothing industry, the secondary antique clothing increased by more than 800%, and the men's national service increased by more than 700%; In the beauty industry, makeup travel clothes have increased by more than 270%; The number of children's POLO shirts in maternal and infant industry increased by more than 160%.
JD.com
165438+ 10 month 10 20:00, JD.COM double 1 1 on sale, jingdong payment 15 seconds turnover exceeded 1 billion, JD.COM white bars/kloc. Interest-free goods provided to users cover 4,700 categories and 86,544 items. In terms of digital RMB, users spent 500 million yuan in JD.COM, a year-on-year increase of more than 25%.
Sales started at 1 minute, the opening price was only 1 minute, and the turnover of apples was 1 100 million yuan. The sales volume of nutrition and health care products brands Swisse and Tomson Bianjian both exceeded 654.38+10,000 pieces.
Three minutes after the sale, the nine-valent HPV vaccine reservation service of Olive Branch in Hubei Province was sold out.
After 10 minutes, the turnover of nourishing brands such as Tongrentang, Xiaoxiandun and Yanzhiwu increased by over 10 times year-on-year; The turnover of Chinese herbal pieces increased by 25 times year-on-year, and the turnover of cross-border drugs such as cardiovascular and cerebrovascular diseases, colds, antipyretic and analgesic increased by more than 5 times year-on-year. The turnover of ventilator categories increased by more than 5 times year-on-year, and the turnover of in-ear hearing AIDS increased by 4 times year-on-year; The turnover of genetic testing services has tripled year on year.
The sale lasted for 10 minutes, and the turnover of warm stickers exceeded the whole day of last year11.11.
After 10 minute, the turnover of frozen durian in JD.COM supermarket increased nearly 9 times year-on-year.
After 10 minute, the turnover of oily glutinous rice in JD.COM supermarket increased by more than 2 times year-on-year.
0/0 minute after the launch/kloc-0, the sales of chicken products, liquor products, clothing accessories and baby feeding products increased by 6 times, 3.7 times and 290% respectively.
10 minutes after the sale, the turnover of in-ear hearing AIDS and contact lens care solutions increased by 4 times year-on-year; The turnover of ventilator categories increased by more than 5 times year-on-year, of which the turnover of Resmai increased by more than 50 times year-on-year; The turnover of ambulatory blood glucose meters increased by more than 2 times year-on-year. Among them, Abbott's immediate turnover increased by 15 times, and Sannuo's turnover increased by 5 times. The turnover of otolaryngology care brand Shuomao increased by 40 times year-on-year; The turnover of dark horse brand Nikina of hair growth instrument increased by over 10 times year-on-year. The opening time of the mask brand is 10 minute, and the turnover exceeds that of last year's whole day11.1.
After 10 minutes, the turnover of pet health care products increased by103% year-on-year; In terms of brand, the turnover of Haizheng Mobile Insurance increased by 220% year-on-year, and the turnover of Lovers increased by189% year-on-year; In terms of stores, the turnover of Pointe flagship store increased by 605% year-on-year, and that of Mukang pet life franchise store increased by153% year-on-year; In terms of categories, the turnover of insect repellent for pets increased by 10 1% and that of prescription drugs increased by 108%.
After 10 minutes, the turnover of running shoes increased by 146% year-on-year, and the turnover of sports down jackets increased by 120% year-on-year. Among domestic brands, Jordan's turnover increased by 267% year-on-year, and the turnover of 36 1 degree increased by156% year-on-year; Among international brands, the turnover of Yashi, Disante, Puma, Vance and Converse all increased by more than 200% year-on-year.
10 minutes later, the turnover of yoga brand YOTTOY and fitness equipment brand JOROTO both increased by more than 200% year-on-year. The turnover of Huawei Smart Choice fitness products increased by over 150% year on year, and the turnover of yoga equipment products also increased by over 150% year on year. In the same period, the turnover of cycling brand Merida increased by more than 200% year-on-year, the turnover of out shoes and clothing brands The North Face and Timberland both increased by more than 8 times, and the turnover of camping brand Ke Nuo increased by 5 times.
10 minutes later, the turnover of tennis and badminton increased by 200% year-on-year. At the same time, the turnover before skateboarding 10 minutes increased by 200% year-on-year.
After 10 minutes, the turnover of XR glasses equipment increased by more than 3 times year-on-year. At the same time, the turnover of game projection and medium format micro single camera increased by over 150% year-on-year. The turnover of e-education related categories increased by more than 100% year-on-year, among which the turnover of students' tablet increased by 2 times year-on-year.
By 20: 00 on June165438+1October/0, 2022, the turnover of high-end milk in supermarkets in JD.COM will increase by 2 15% year-on-year.
After the opening of 1 hour, the book turnover in JD.COM increased by 107% year-on-year.
By 23: 59 on June 1 65438+1October/0, 2022, JD.COM had sold more than110,000 household appliances in five minutes. First-and second-tier consumption tends to be stable, and sinking market demand erupts. The order volume of line 4-6 users increased by more than 25% year-on-year, and the sales volume of high-end products broke out, and the average customer unit price increased by 30%.
By 20: 00 on June165438+1October 10 in 2022, the turnover of children's milk powder in supermarkets in JD.COM increased by 280% year-on-year.
By 20: 00 on June165438+1October 10, the turnover of supermarket laundry detergent in JD.COM increased by 250% year-on-year.
By 20: 00 on June165438+1October 10 in 2022, the freeze-drying turnover of staple foods in JD.COM supermarkets will increase by more than 7 times year-on-year.
By 20: 00 on June165438+1October 10 in 2022, the turnover of early education and intellectual goods in supermarkets in JD.COM increased by 85% year-on-year.
By 20: 00 on June165438+1October 10 in 2022, the turnover of scalp care essence in supermarkets in JD.COM will increase by 10 times year-on-year.
By June 2022165438+1October 10 at 23: 59, the transaction amount of "home appliance purchase" in JD.COM increased by 150% year-on-year.
As of June 2022165438+1October 10 at 23: 59, the turnover of JD.COM household appliances rf beauty instruments was six times that of the same period.
As of June 2022165438+1October123: 59, the turnover of embedded air conditioners and vertical freezers for household appliances in JD.COM was three times that of the same period.
Douyin
1:001On October 24th, 2022, Tik Tok E-commerce Double 1 1 was officially launched. This year's Tik Tok e-commerce double 1 1 is divided into three stages.1October 24th 10 to1October 30th 10 is the down payment period,1October 3rd/kloc-.
In the pre-sale activity of Tik Tok Double 11Good Things Festival, which was officially opened at 0: 00 on October 24th, the consumer electronics home life industry created "Industry Characteristic Day +4 Vertical Characteristic Days", which gathered the gameplay of Tik Tok Mall and redone the pre-sale of products with strong pre-sale mentality such as home appliances and 3C digital products.
From 18 10: 00 on October 20th to 18 10 on October 30th, Xiaomi, Apple and Tian Ke ranked in the TOP3 of the consumer electronics home lifestyle industry brand list, with iPhone 14, Redmi K50 Extreme Edition and TINECO Tianke Bay 2.0LED
Tik Tok Double 1 1 Good Things Festival 10 officially opened at 0: 00 on 1 October 3 1 day, only sold at1hour, and the unit price of paying customers increased by 217./Kloc compared with the same period of last year. Compared with 92 1, the exposure of Tik Tok Mall increased by 36.8%. Compared with 92 1, the commodity search volume increased by 9 1.2%.
By 23: 59 on June 3, 2022, Tik Tok's trailer short video broadcast volume reached 5.06 billion.
As of 23: 59 on June 3 10, 2022, the number of topics of the # Tik Tok Double1/Good Things Festival reached14.3 billion on the first day of its sale in Tiktok.
As of 23: 59 on June 3, 2022, the cross-store transaction volume of Tik Tok on the first day of sale was 65 times that of 92 1.
By the end of June 365438+1 October 3 1 day in 2022, Tik Tok had sold 376 pieces within1hour, with a turnover of over one million.
As of 0: 00 on June 3, 2022, the unit price of Tik Tok 1 hour paid customers increased by 2 17. 1% compared with the same period of last year.
As of 24: 00 on June 3 10, the transaction volume of Tik Tok Mall increased by 629.9% compared with the same period of last year; # Tik Tok Shuang 1 1 Good Things Festival Plays14.3 billion.
As of 23: 40, all day on June 24th, 10, Oriental Select * * launched 96 links, of which 29 links sold more than100000 yuan, and the self-operated sausage products with1375000 yuan were the highest-selling products. It is estimated that the sales of single products will exceed 100 million.
As of June165438+1October 10 at 20: 00, the turnover of customized steaks subsidized by Jingxiansheng in JD.COM supermarket increased by 156 times.
Tencent video number
As of June 20: 0011,there was a list of consignors before 10. There are 6 jewelry merchants, 2 in JD.COM, and the other two are skin care brand Mojie International and education blogger lucy Wu (not broadcast).
Brand record
Baishengtu coffee
165438+1October 10 at 20: 00, Yum! Map Coffee Double 1 1 was put on sale, and the sales volume of 10 minutes before the opening increased by 500% year-on-year. Delicious! Figure BAE02S single product ranks first in the best-selling list of Tmall platform double 1 1 coffee machine.
Snowflakes dancing
From June 26th, 2022 to June 4th, 2022, during A Auto Fast Super Brand Day, Xuezhongfei's self-broadcast GMV increased by 65,438+078% month-on-month, and the brand accumulated self-broadcast GMV of 65,438+028,500.
Lake Erie (one of the Great Lakes of North America)
By 22: 00 on June165438+1October 10, the live broadcast of Taobao, the official flagship store of Yili Tmall, had exceeded160,000.
Mo&Co
As of June 2022 1 10 at 22: 00, Mo &；; The live broadcast of co. Tmall's official flagship store reached 355,000.
Bosideng
As of 20221October1October 2 1 1: 59, the live broadcast of the official flagship store of Tik Tok in Bosideng reached 2569.
OPPO
By 22: 00 on June165438+1October/0, 2022, the official flagship store of OPPO tmall was broadcast live at 2 10000.
SK-II
As of June 10, 2022, 2 1 1: 46, the official flagship store of SK-II was broadcast live on Bi 1 1 Taobao, and the number of viewers exceeded 1.2 million. Ranked sixth in the top beauty list.
Huawei
As of June 10, 2022, 2 1 1: 49, the live viewing of Huawei Tmall flagship store exceeded 700,000.
millet
As of June 10, 2 1 1: 40, the live broadcast of Xiaomi tmall's official flagship store has exceeded 950,000.
Three Squirrels
By 22: 00 on June 1 10, 2022, the live broadcast of Taobao, the official flagship store of Three Squirrels Tmall, had exceeded 320,000.
Li Ning
By 22: 00 on June165438+1October 18, 2022, the number of simultaneous online users in the official live broadcast room of Li Ning Tik Tok was 1400.
anta
By 22: 25 on June 1 10, 2022, the live broadcast of Anta Tmall's official flagship store had exceeded 1249000.
Zhou Dasheng
By 20: 30 on June165438+1October 10, the half-hour omni-channel sales in Zhou Dasheng will exceed 50% of last year. In addition, the official flagship store of Zhou Dasheng Tmall opened for half an hour, far exceeding the sales in the first hour last year.
As of 1 65438+21:241October 10, the likes of Zhou Dasheng flagship store in the video number field have reached 35 10000, with 333,000 likes, which is double1/. The former 10 has a list of shippers, and there are 6 jewelry merchants in Wan Wen.
By June 2022165438+1October 10 at 23: 59, the omni-channel sales of Shuang 1 1 in Zhou Dasheng were nearly 700 million yuan, up 70% year-on-year. The sales of Tmall flagship store is nearly 400 million, which has exceeded the full cycle of double 1 1 last year. Jikuai channel sales exceeded 1. 1 billion, up 1 10%+. JD。 COM's channel sales exceeded 1 billion, exceeding last year's double 1 1 full cycle 100%+.
By June 24, 2022, 2 1 1: 24, the number of videos in Zhou Dasheng flagship store was 35 1 0,000. The flagship store of Zhou Dasheng, a gold jewelry brand, ranks 1 1 in the video number list, and ranks 4th in the overall list.
Apple Inc
At the opening 1 minute, Apple's turnover on the JD.COM platform exceeded 1 100 million yuan.
Xiaoxiandun
By 22: 29 on June 1 10, 2022, the official flagship store of Xiaoxian stew Tmall was broadcast live on Taobao, exceeding 250,000.
seek
As of June165438+1October 10 at 23: 59, the turnover of JD.COM household appliances 10 minutes increased by 200% year-on-year.
Iulica depilation instrument
As of June165438+1October 10, 23: 59, the turnover of household appliances with uniqlik hair removal instrument in JD.COM increased by more than 3 times year-on-year.
Adopt a cow
Adoption of a cow started at June165438+1October/10 20:00 at 20: 00, and ended on February13, with 362,000 live broadcasts and 79,000 likes, ranking1/kloc-.
Fan Mo
As of 10, 2 1:00, the sales in Mo Fan exceeded last year's135%; JD.COM platform went on sale at 10 for 80 minutes, completing the sales in the same period last year. In terms of single products, Mo Fan MF809 won the category 1 for three consecutive years, and Mo Fan MF220 won the category 2.
Chow Tai Fook
By 20: 00 on June 165438+ 10/0, 2022, the cumulative sales amount of Chow Tai Fook online exceeded 500 million yuan, and the cumulative sales amount of Tmall Chow Tai Fook official flagship store exceeded 300 million yuan.
VTN
By 2022, the total sales of 1 65438+1October/kloc-0, 2 1, 4 1, VTN(VERITAS TEMPUS NATURAE) exceeded1billion yuan.
Tianmeijian
From 65438+1October 3 1 to165438+1October 10, the on-site sales of Tianmeijian Bio in Tik Tok exceeded100000 yuan, ranking first in the sales list of popular brands in Tik Tok.
By 23: 59 on June165438+1October 10, in 2022, Tianmeijian was ranked as TOP 1 in the popular brand sales list of Tik Tok.
Shiseido
As of June 10, 2022, 2 1 1: 42, Shiseido's official flagship store was broadcast live on Taobao, and the number of views exceeded 1 1.7 million. Ranked fifth in the top beauty list.
Polaiya
As of June 10, 2022, 2 1 1: 33, the live broadcast of Taobao, the official flagship store of Polaiya Tmall, exceeded 20 1 10,000. Ranked 1 in Taobao Live Peak Beauty Hour List.
Cedo
As of June 28, 2022, 2 1 1: 28, Taobao live broadcast of Nature Hall flagship store exceeded 1.08 million. Tmall Double 1 1 Peak Beauty Ranking 12.
depress
By 22: 22 on June165438+1October 10, the total sales of Black Dog on Tmall, JD.COM, Tik Tok and other platforms exceeded100000 yuan.
The wind of pride
After 30 minutes on sale, the sales volume of the electric competition chair brand AutoFull surpassed that of last year's double 1 1 all day.
distinguished
By the end of June 2022 1 65438+1October1day, the sales of all categories of glory Tik Tok platform increased by over 400% year-on-year. In addition, the sales volume of all categories of Glory Mall increased by over150% year-on-year; The sales volume of all categories of Tmall platform increased by over 45% year-on-year; The sales of all categories of JD.COM platform increased by over 30% year-on-year; The self-broadcast sales of all categories of Aauto Quicker platform exceeded last year's 1 1 month.
Vader (nickname of Davida) (F.)
As of June 10, 2022, 2 1 1 point, Vida's official flagship store Tmall Double 1 1 sales exceeded 1 billion.
Ximuyuan
By the end of 2022, 1 65438+1October/kloc-0, 20: 00 and 0 1 sec, the turnover of Ximuyuan Tmall Double 1 1 exceeded1billion.
CZUR won.
By 23: 59 on June 1 65438+1October1day in 2022, the overall sales of CZUR in the first four hours of June 1 1 day increased by 300%.
Matsushita Co., Ltd.
By the end of 20221October 10, 2 1 1, the sales of Panasonic's official flagship store Tmall Double 1 1 exceeded 80 million yuan.
Debao
By the end of 20221October 10, 2 1 1, the sales of Debao's official flagship store Tmall Double 1 1 exceeded 85 million yuan.
Youtong
As of June 1 65438+1October1day in 2022, the turnover of Youtong in Tmall channel has exceeded last year's annual cycle, among which Youtong zero sense Sunthrow contact lenses ranked first in the industry.
beautiful
Midea's Baize series water purifiers were put on sale in JD.COM for 10 minute, and the turnover exceeded 10000 units.
Gree Jia Yun
By 23: 59 on June165438+1October/0, 2022, Gree Jia Yun 1.5 had sold more than 37,000 JD.COM household appliances in four hours.
Uniqlo (Japanese clothing brand name)
As of June 2 10, 20221:50, the live broadcast of the official flagship store of Uniqlo Tik Tok was 3 165.
L'Oreal
By the end of 2022,165438+1October/kloc-0, 2 1, 5 1, L 'Oré al Tmall flagship store double 1 1 Taobao Live Super/kloc-0. Ranked 1 in the super peak hour list and 1 in the peak beauty list.
Estee Lauder
By 0: 30 on June 1 65438+1October1day, the live broadcast of Estee Lauder flagship store's Double Eleven Taobao has exceeded100000. Become the first live broadcast room of a brand store with a page view exceeding10 million.
Winona
By 0: 00 June 2022 1 65438+1October1,Winona Tmall's official flagship store was double 1 1 Taobao Live Super 1.96 million. Ranked third in the super peak beauty list and third in the peak beauty hour list.
TCL group co., ltd. (abbreviation of TCL Corporation)
By 23: 59 on June165438+1October/0, 2022, the turnover of TCL 85q 10g mini LED TV JD.COM household appliances 10 minutes exceeded10 million.
Lanbao
By the end of June, 2022165438+1October 10 at 23: 59, 10 minutes, more than 10000 sapphire bass wall breakers had been sold in JD.COM.
Ott ton ton
By the early morning of June 1 65438+1October12022, 500,000 cups of new warm fruit tea and 6,543,800 cups of many classic fruit teas had been sold.
give
In this year's double 1 1 promotional activities, the omni-channel sales of Handing, a fishing tackle brand established ten years ago, exceeded 1 100 million yuan.
A cool breeze
By 20: 00 on June165438+1October 15, 2022, the sales of Qingfeng Tmall flagship store exceeded 80 million yuan.
Haier Group
Three minutes after the launch, the sales of Haier brand in JD.COM platform exceeded 500 million.
camel
As of June165438+1October 10 at 23: 59, the sales volume of hiking shoes of CAMEL Camel Tmall official flagship store ranked TOP 1.
wine cellar
By 20 o'clock in June 2022 165438+ 10/0, the turnover of JD.COM supermarkets in Xijiao 1988 increased by 36 times year-on-year.
Midea ruiyun
By June 2022165438+1October 10 at 23: 59, the turnover of three new first-class energy-efficient air conditioners of Midea Ruiyun in JD.COM increased by 250% year-on-year.
Gannike baby
As of 20: 00 on June165438+1October 10, the turnover of baby bottle cleaner in JD.COM supermarket increased by 100 times year-on-year.
Pidan
By 20: 00 on June165438+1October 10, 2022, the sales of pet brand preserved eggs in JD.COM supermarkets exceeded100000.
Tata wood door
By 2022165438+1October 1: 09, the sales of official flagship store of Tata Wood Door Tmall has exceeded1.200 million.
Jiumu group
By 22: 00 on June165438+1October 10, the sales of Jiumu and Xiao Mu sanitary wares under Jiumu Group increased by 30% year-on-year.
Anchor record
Taobao live broadcast
As of1October 12110, the average daily audience of the new anchor of Taobao live broadcast increased by 56 1% year-on-year. Previous data showed that in the past year, Taobao added more than 500,000 anchors. In the first two months near Tmall Double 1 1, more than 100 live users settled in Taobao.
Jiaqi Lee
June 2022 1 10 at 4 pm, the "Li Jiaqi" live broadcast room was launched. By 20:00 on June 10, the audience of Li Jiaqi live broadcast room had reached 31250,000. 2 1 point, the live broadcast room watched over 48 million people; At 24: 00, the live broadcast ended and the audience exceeded 80 million.
By June 0165438+1October 1 1, the final audience of Li Jiaqi Live Studio had reached 460 million.
Bees Jingxishe
June, 2022165438+1October 10 at 3: 00 pm, the "Bee Surprise Party" Taobao live broadcast room was opened. When it was broadcast for 2 hours, the number of viewers in the live broadcast room exceeded 2 million. 18 o'clock, the viewing volume of the live broadcast room reached 3 million; After 30 minutes, the attendance rate has exceeded 4 million; As of 18: 56, the number of people in the live broadcast room exceeded 5 million.
Service provider record
By 20 o'clock in June 2022165438+1October 10, the peak number of user visits per second in jingdong cloud will increase by 1 14% year-on-year. Rely on JD COM's artificial intelligence application platform, Yan Xi and jingdong cloud, had more than 2.02 million consulting services in 10 minutes before the "28-hour peak".