Implementation Plan of Spring Festival Activities in 2022
Implementation Plan for the Spring Festival in 2022 1 In order to inherit and carry forward the excellent culture of Chinese traditional festivals, implement the requirements of the Notice of the Central and Provincial Civilization Offices on Launching the Theme Activities of "Our Festival" during the Spring Festival and Lantern Festival, and create a festive, peaceful and civilized holiday atmosphere, the trade unions of our bureau organized and carried out the theme cultural activities of "Warm Festival" before the Spring Festival. The specific implementation plan of the activity is as follows:
I. Guiding ideology
Focusing on the theme of the 18th National Congress of the Communist Party of China, we should fully tap the cultural connotation of traditional festivals, extensively carry out mass festivals, folk customs, cultural entertainment, classic reading, and poverty alleviation activities, integrate the national righteousness of loving and rejuvenating China into the atmosphere of family reunion, and further sing the main theme of the times of * * * good party production, socialism, reform and opening up, great motherland and people of all ethnic groups.
Second, the theme of the event
Celebrate the spring festival
III. Contents of activities
(a) in-depth development of mass festivals and folk cultural activities. During the festival, all units and offices dig deep into the cultural connotation of the Spring Festival, actively innovate the forms and carriers of traditional festivals, and extensively carry out various cultural activities such as Spring Festival folk art performances, Spring Festival reunions, sports and fitness, and strive to create a festive atmosphere of national unity, national unity and social harmony.
(two) to carry out a wide range of Chinese classic reading activities. Combined with the theme of the Spring Festival activities, carefully selected famous articles about the Spring Festival, and carried out extensive reading activities in the whole unit. Efforts should be made to cultivate positive life pursuit, noble emotional realm and healthy life interest, so that all cadres and workers, especially young cadres, love classics, get close to them and be familiar with them, and better carry forward the fine traditions of the Chinese nation.
(3) Organizing voluntary service activities of "caring for others". Organize and mobilize party member, League members and young cadres to spend the Spring Festival with empty nesters, widowed elderly, disabled people, families with difficulties, left-behind children and migrant workers. Through visits, discussions, gatherings, condolences and other forms, we will actively offer love to the socially disadvantaged groups, help them solve practical difficulties in their lives, and let them feel the warmth of the big socialist family.
Four. Activities require
Organizing the theme activities of "Our Festival" is a powerful starting point for promoting the construction of socialist core value system, an important way to enrich people's spiritual and cultural life, and of great significance for promoting national unity, national unity, social harmony and family happiness. All units, organs, cadres and workers should put the theme activity of "Our Festival Spring Festival" on the important agenda, highlight humanistic care, create an atmosphere, and carefully organize and implement it. We should stick to being close to reality and life, actively innovate the forms and carriers of traditional festivals, and create a strong festive atmosphere. After the activity, please report the activity plan, pictures, videos and other information and activities summary to the bureau office in time. After the selection, the office will sort out and file the outstanding achievements and report them to the Banner Civilization Office.
Spring Festival travel rush implementation plan in 2022 I. Purpose of activities
On the occasion of the Spring Festival of 20xx, in order to further strengthen the brand awareness of Linshan Mineral Spring and improve the sales of the company's products, we thank the users of bottled water for their support and love! I hereby apply to the company for "Congratulations on the New Year". The promotional activities of bottled water in Linshan mineral spring are as follows.
Two. Activity pattern and activity description
1, activity theme: "Linshan mineral spring, congratulations on the New Year";
2. Activity time: 20xx years 65438+1 October1to February 28th, ***59 days;
3. Activity content: "Linshan Mineral Spring" water tickets are sold in a fixed package;
4. Publicity method of activities: mainly distribute DM sheets and post publicity, and cooperate with print media publicity (media publicity implementation plan will be reported separately);
4. 1, DM single phase
Joining water stations: On the 1 week of the activity, the water delivery staff of each joining water station must provide customers with a DM form of each barrel of water and ask them to distribute it along the way.
Channel Department: Organize franchisees in all districts to issue DM bills and publicize them in crowded neighborhoods. Publicize and distribute DM bills door to door to shops within the jurisdiction of the water station.
4.2, put some promotion
Joining the water station: Organize personnel to select lots with dense crowds, large flow of people and remarkable promotion effect for promotion according to the surrounding conditions of the water station, at least three times a week. And report the daily promotion quantity and publicity to the corresponding regional administrator of the channel department.
Channel department: organize the company and external promotion personnel to carry out promotion training and implement it strictly according to the requirements.
Note: Franchisees should pay attention to the coordination and communication with relevant market management departments in advance to ensure smooth implementation.
Sales company: deploy employees and external promoters to help the water station do some publicity.
5. Activity objective:1-February Z ticket sales task of water station, and complete the sales of 434 128 water tickets and 400 water machines;
6. Promotion package:
6. 1 Purchase price of water station:
6.2 Marketing Package Price:
6.3 Recovery unit price
Third, the scope and object of activities.
1, scope of activities: all Linshan mineral water stations;
2. Target audience: users of bottled water in the whole city.
Four. Personnel arrangement and division of labor in promotion activities
Verb (abbreviation of verb) Management requirements of water stations during activities.
1, head of water station
(1) Confirm the task target and sales volume, and sign the target;
(2) Before the activity, organize all the staff of the water station to learn the content of the activity and make specific work arrangements to ensure that the staff can fully understand the activity and do their jobs well;
(3) Do a good job in publicity and planning of activities to ensure the orderly development of activities;
(4) Sales according to the company's activity package. In violation of the package sales regulations, the channel department shall formulate corresponding punishment measures according to the situation;
(5) Those who do not actively organize activities for various reasons during the activity period shall be given corresponding economic penalties and notified by the channel department;
(6) Report the sales volume and activities to the regional manager every day.
2. operator, telephone operator
(1) 100% will inform the customer who ordered water on the same day;
(2) Statistics of daily activity package sales data;
(3) Arrange the daily sales data and report to the person in charge of the water supply station.
3. Water delivery personnel
(1) Each barrel of water is equipped with a DM sheet;
(2) After the water is delivered to the household, actively publicize our activity policy to customers.
4. Facilitator
(1) According to the work arrangement of the person in charge of the water station, take the initiative to distribute DM sheets;
(2) Actively promote our activity packages to customers.
Spring Festival travel rush implementation plan in 2022 III. Activity time:
Suggested 20xx65438+1October 23rd 65438+04:30 pm.
Second, the venue:
Meeting room on the sixth floor
Three. Activities:
Jiang Taigong fished, drummed He Xinchun, planted spring crops and harvested autumn crops (team project), and crossed the river by feeling the stones (team project), which was uncharacteristic (team project).
Fourth, the registration method:
1, spring planting and autumn harvest (team project) Each department will send 4 people (male or female) to participate in the team.
2. Crossing the river by feeling the stones (team project) Each department will send 4 people (male or female) to form a team to participate.
Note: If the department is short of staff, people from other departments can be invited to participate.
Other entertainment projects do not limit the number of applicants, and everyone can participate without affecting their work.
Verb (abbreviation for verb) Rules and incentives for activities and projects.
1, Jiang Taigong fishing (single item)
Rules of Activity: Participants hold a "fishing rod", which consists of a wooden stick with a length of 1.5m, a string with a length of 1m and a toothpick. "Fish" are six beer bottles, and newspapers are spread on the ground to protect the beer bottles from being broken. Participants were asked to catch beer bottles with a "fishing rod" within 1 minute.
Reward method: this activity takes the shortest time, and the "fish" caught can win the first, second and third prizes at most, and it is allowed to be tied. Other participants won commemorative awards.
2, beating gongs and drums He Xinchun (single)
Activity rules: blindfold the participants, turn around for 3 times, then beat the gongs and drums with a wooden stick to win, and those who don't beat will win the participation prize.
Reward method: those who hit won the winning prize, and those who missed won the commemorative prize.
3. Spring planting and autumn harvest (team project)
Activity rules: 4 people in each team, with a spacing of 32 meters, and a bottle every 8 meters in the middle. Before the start, four people from each team stood behind the starting line and lined up in a single column. The first athlete, with four flowers in his hand, ran forward quickly after hearing the starting password. Quickly insert 1 bouquet into the bottle, keep running, and repeat the above actions. Until four bunches of flowers were inserted in four bottles, and then ran back to the starting point. After the high-five handover, the second athlete quickly ran forward, took back four flowers in four bottles in turn, returned them to the third athlete and returned to the starting point. The third athlete put four flowers in four bottles in turn and ran back. After the high-five handover, the next athlete sets off. Repeat the above method until all four athletes have finished. The team that completes all the tasks in the shortest time wins.
The bottle can't fall to the ground. If you fall to the ground, you must get up in time, foul once, and add 3 seconds; Flowers must be put in a bottle. If it is not inserted correctly and falls to the ground, it must be inserted again in time, and the bottle must not be knocked over. Reward method: this activity won the first prize of the group. Other teams awarded commemorative prizes.
4. Cross the river by feeling the stones (team project)
Activity rules: 4 people per team, positive relay. Each track has three "stones" (the chessboard is 20cm long, 10cm high and 5cm long) and the race distance is 15m. Before the start of the competition, the first team member stood on two stones behind the starting line with a stone in his hand. After giving the order, the team members first put the stones in their hands in a proper position in front, then step on the stones in front, then take back the stones in the back and put them in a proper position in front, and move forward repeatedly until the finish line. The last stone in the finish line is picked up by the person who crossed the finish line, and the second team member returns in the same way, in turn, until all four team members finish, that is, the team succeeds. Players must step on a stone with both feet to pick up the stone that is flying behind them. On the way, no part of the players' bodies can touch the ground. One hand and one foot touch the ground for 2 seconds at a time. If both hands and feet touch the ground, it is from the starting point of the players.
Reward and punishment rules: the team that gets the least will get the first prize, and the other teams will get the commemorative prize.
5, uncharacteristically (team project)
Activity rules: Each team sends four players to line up, the host reads the password or action, and the corresponding players make the opposite action. Direct elimination of mistakes. 1 min, the team with the largest number wins. For example, the host said to raise his right hand, the player raised his left hand, said to raise his left foot and the player raised his right foot. Reward method: the activity won the first prize. Others won the memorial prize.
Organization of intransitive verb activities
The trade union of the company is responsible for the organization of the competition, and each trade union member and trade union leader is responsible for the registration of personnel in each room.
General manager of the event: xxxxxxxxxxxx
1, Jiang Taigong fishing (single event) referee: xxxxxxxx, xxxxxxxx.
2. Beating gongs and drums He Xinchun (single event) Referees: Han Guanghui and Wang.
3. Referee for spring planting and autumn harvest (team competition): XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
4. Crossing the river by feeling the stones (team event) Referees: xxxxxxxx, xxxxxxxx.
5, uncharacteristically (team project) host, referee xxxxxxxxxxxx, xxxxxxxx
2022 Spring Festival Implementation Plan 4 The Spring Festival of 20xx is approaching, in order to further carry forward and inherit Chinese excellent traditional culture, tap the connotation of traditional culture, turn traditional festivals into important resources for cultivating and practicing socialist core values, promote the continuous deepening of spiritual civilization creation activities, enrich students' winter vacation life, and promote their healthy growth and all-round development. Our school held a social practice activity of "Our Festival-Spring Festival" in the winter vacation of 20xx.
I. Activity requirements
Deepen the ideological and moral education of minors, give full play to the role of schools, families and society, and mobilize students to actively participate in activities, so that traditional festivals can become a rich educational form combining traditional culture with modern civilization. The content of the activity should highlight the theme of saying goodbye to the old and welcoming the new, reunion and peace, highlight the festive atmosphere of "Happy New Year", create a festive atmosphere of family harmony, stability and unity, joy and peace, and fully tap the educational significance of holiday culture.
Second, the content of the activity
Students and parents can collect and sort out the selected photo collections of activities during the Spring Festival and Lantern Festival. They can paste Spring Festival couplets, wrap jiaozi, make Lantern Festival, solve riddles on lanterns and enjoy lanterns, so as to highlight the festive atmosphere of "Happy New Year", create a festive atmosphere of family harmony, stability, unity, joy and peace, and fully tap the educational significance of festival culture. You can visit museums, exhibition halls, science and technology museums and other expansion activities to gain knowledge; You can also choose to participate in community volunteer service activities that care for empty-nest families, lonely elderly, disabled people and families in need, and widely transmit positive energy.
Third, the way of participation.
Parents will take photos of their children's activities during the Spring Festival and Lantern Festival and send them to the class teacher. The class teacher will select the outstanding works that meet the standards and submit them to the school to participate in the "Our Festival-Spring Festival" 20xx exhibition in xx Primary School.
Fourth, the reporting time:
The second week after the start of school, it should be submitted to the class teacher before Friday, and the class teacher will make a preliminary selection. In the third week, the class teacher will submit the excellent works that meet the standards to the school. In the fourth week, the school will show and commend the selected outstanding works.
Verb (abbreviation for verb) job requirements
1, 4-6 photos of Spring Festival Lantern Festival activities.
2. Carry out various activities from different perspectives.
3, beautifully made, clear pixels, a4 photo paper can be clearly printed.
May 1, 2022 Spring Festival travel rush Implementation Plan, Significance
The opening of Children's Paradise is the key first step for the withdrawal of funds and brand expansion in this area. It is of great significance to decide whether the regional market can be successfully opened, so the opening ceremony should be fully prepared and publicized. Try to be popular.
Second, the purpose of the activity
1, create a festive atmosphere for opening, and strive to make the opening hot; Show strength, establish image and expand industry influence.
2. Quickly establish the popularity of children's paradise, pave the way for the good development of the region, attract more customers to participate in the opening activities, and then cultivate stable consumer groups.
3. A good start will create a good development momentum, promote sales and increase sales; At the same time, it can also evaluate and improve the quality and sales skills of personnel, and enhance their confidence and cohesion.
Third, the activity time
Fourth, the venue
Region children amusement park
Verb (short for verb) is the theme of the activity.
The opening of the children's playground is a great reward.
Sixth, preliminary preparation
(1) Publicity:
The way and specific operation of early publicity
1, posters and outdoor advertisements:
Strive for outdoor advertising space provided by shopping malls and spray large advertisements with good results; Shopping mall handrail stair glass and railing glass can be used as shop advertising space; Community newspaper column.
2, community home publicity:
This is the most direct and effective means of operation, but it is also the most complicated method.
Specific operation:
(1) Divide the publicity into two publicity groups with more than two people in each group. If conditions are limited, one person can work in a group. The purpose of the publicity group is only to find and track customers through one-on-one publicity with customers two weeks before the opening, understand the needs of prospective customers, and finally guide customers into the opening site.
(2) Divide the area within 5km, and basically realize balanced distribution. Each group is responsible for a region and carries out its work. Competition between the two groups, the competition index is to guide the number of people entering the park and the number of customers signing the bill. Give recognition to outstanding performance, such as cash reward and job promotion. According to the sales volume of each group, take commission and other measures to mobilize the enthusiasm of sales staff.
(3) Home publicity content: the general situation and introduction of the park and the detailed introduction of the opening activities. It is worth noting that after understanding the situation of prospective customers, it is necessary to collect, sort out and track them, and keep in touch with all the staff in the store to find a suitable starting point to prepare for the rapid card opening. The day before the opening, the propagandist should communicate with the prospective customers by telephone and confirm to come to the store to participate in the opening activities.
3. Distribute leaflets:
Part-time jobs can be arranged at intersections, downtown areas or along streets 2-3 days in advance.
4. Newspapers with leaflets:
The design of the leaflet should be clear at a glance, and the theme of the activity should be obvious. Production should reflect the grade of the brand. Never print leaflets in red and yellow, there is no grade.
Release content:
A. Information of class commencement: time, place, position, appointment telephone number (advance appointment can be provided).
B. Contents of preferential activities
C. Relevant information of the park, mainly cultural connotation.
D. Information about the participation mode of the lottery and the distribution of gifts.
Function: The newspaper has the most direct publicity effect, wide publicity coverage, comprehensive information and clear target customers. The stunt will inevitably attract the public's attention and be willing to participate in the activities held when the new store opens, thus achieving the publicity effect.
Entrained media: ×× newspaper
Number of publications: × 10000 copies
5. SMS platform opening notice
It doesn't need to be distributed all over the sky, but it can be distributed in the residential area of 3 kilometers in Fiona Fang in the form of satellite positioning. Which is location transmission.
6, city children's channel publicity
Can cooperate with local children's channels and radio stations for business promotion.
7. Advertising promotion of bus and taxi rear window glass.
8. In the urban community network, Mommy writes soft articles and sends pictures online for promotion from the perspective of Mommy.
9. Contact and interact with nearby kindergartens and preschool institutions, and invite kindergarten children and primary school students to visit the park.
(2) Layout of opening site:
1, outdoor layout
A. A number of congratulatory messages are hung in the building; (Specific slogan to be determined)
B several congratulatory hydrogen balloons (also called lift-off balloons) will be released in front of or on the roof of the building. (The spherical display shows the grand opening of xx Children's Park)
C, some colorful flags can be planted on the roadside of the park.
2, the layout of the entrance
A. A big red carpet is laid at the gate (red sets off the festive atmosphere when opening), and a number of flower baskets are placed on both sides of the red carpet, which is full of warmth, auspiciousness and celebration;
B, there are 1 large inflatable arches at the entrance, which are magnificent. The content pasted on the archway is: "Warm congratulations on the grand opening of xx Children's Park".
3. Layout of the park
There are more balloons hanging in the park, and the styles are mainly red and yellow, which shows enthusiasm, prosperity and celebration!
Step 4 arrange gifts
Gifts should be placed with momentum and in large quantities, giving people the feeling that there are many gifts and they are very valuable. There is only one purpose, to attract the attention of passing customers and create the popularity of opening.
(3) Personnel arrangement for opening activities
1, give gifts (1 person)
(Note that the child's name and contact information should be registered before delivery. )
2. Customer information registration (1 person)
Prepare the workbench, printed forms and pens. The contents of the form include name, telephone number, date of birth and address. )
3. Card and cashier (3 persons)
4. Maintain order in the park (2 persons)
5. Order maintenance outside the park (1 person)
6, outdoor personnel guidance (2 people)
Assist other positions in time.
(4) Preparation of articles
1, 2 dolls
(Take cartoon characters in recent popular cartoons as dolls)
2, prizes, lottery boxes, lottery tickets
3, customer information register, pen
4. Year card, season card, month card and happy card.
5. Small change
6, leaflets
7.balloons
8. Welcome
Seven, the opening process
At 8: 00, all the staff arrived at their posts and made all the preparations before the celebration;
Turn on the stereo at 8: 30, play beautiful songs and enliven the scene;
9: 00 salute, officially opened;
At 9: 30, the dolls walked up and down the shopping mall, making a lot of noise;
10: 00 to start the lucky draw.
Eight. cost budgeting
1, publicity expenses
Step 2: Bonuses
3. Material cost
Step 4 provide funds
Nine, matters needing attention
1, the choice of opening day, it is best to set it on weekends or holidays, which is more popular; Moreover, we need to pay attention to the climate, which is not suitable for opening in rainy days, and it is inconvenient for people to travel in rainy days.
2. On the opening day, the staff dressed up to show the standardized and professional management of the park.
Spring Festival travel rush implementation plan in 2022 VI. Guiding ideology
Guided by the spirit of the 18th CPC National Congress, we should thoroughly implement the "six leading actions" in ideological and moral construction, closely focus on the central work of the county party committee and government, and take the construction of "strength, civilization, vitality and happiness" as the theme. The keynote is to highlight the historical and cultural background of Linkou, carry forward the art of hometown of calligraphy, and reflect the characteristic folk culture; Adhere to the principle of being close to the center, reality, people and life; Organize and carry out colorful and diverse mass cultural activities. Create a healthy, civilized and harmonious humanistic environment, fully display the achievements of the county's economic and social development, prosper the spiritual and cultural life of the masses, occupy the main position of urban and rural culture with civilized, healthy and colorful cultural activities, and create a positive, happy and peaceful holiday atmosphere.
Second, the content of the activity
(A) "Singing Spring" mass cultural activities.
Since New Year's Day, Party committees at all levels in the county have organized a series of cultural activities in combination with the actual situation of their own units. In addition to participating in the activities organized by the county as required, it is also necessary to combine the cultural and sports activities of the Spring Festival with the regional cultural characteristics and humanistic environment of the unit and department, and hold cultural and sports activities with healthy content, various forms and extensive participation of the masses. All townships (towns) should allow the broad masses of peasants to have local entertainment and organize activities during the two festivals. Occupy rural cultural positions with active, healthy and lively cultural activities, and truly achieve the purpose of inspiring people and inspiring enthusiasm. All units should open workers' homes, organize workers to carry out various forms of cultural activities, and enrich the spiritual and cultural life of workers.
Time: 20xx 65438+20xx from February 20th to March 20th.
Venue: Each party committee will arrange it by itself.
Organizer: County Party Committee.
(2) "Singing and dancing to welcome the spring"-the gala.
Time: 20xx65438+February 65438+February 24th (twelfth lunar month) at night: 18: 30.
Participants: county leaders, armed police, forest police, representatives of public security, fire protection and armed forces departments, representatives of people from all walks of life, leaders of units directly under the county, leaders of units directly under the central government, and township leaders.
Venue: Youth Activity Center
Organizer: County Wenguang New Bureau, Education and Sports Party Committee
(3) "Spring with strokes" calligraphy exchange activities.
Linkou county City Street Working Committee held calligraphy exchange activities with qitaihe city Calligraphers Association, visited linkou county Painting and Calligraphy Institute and linkou county Shengde New Materials Trading Co., Ltd., and held pen meetings in Xuan and Baihui Hotel.
Time: 20xx65438+February 20 ~ 2 1.
Venue: Xuan
Organizer: Urban Street Working Committee
(D) "Rime Reflects in Spring" entered the Rime Valley in China.
Time: 20xx65438+February 28th.
Content: With the theme of "dream rime, snow and ice sports", activities such as dream rime, winter outdoor sports meeting and photo exhibition will be carried out.
Organizer: Tourism Bureau
(5) The city lighting activity of "Lantern according to spring".
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