China Naming Network - Ziwei knowledge - What is the name of the 2008 Beijing Olympic Games emblem? Does it have any meaning?

What is the name of the 2008 Beijing Olympic Games emblem? Does it have any meaning?

2008 Olympic Games Emblem

Beijing 2008 Olympic Games Emblem Description

Behind every emblem there is a story.

This story is filled with the hospitality and expectations of Beijing, China. This emblem records Beijing, China’s commitment to the world. This is "Dancing Beijing" - the "Beijing Olympic Games Emblem".

Milestone

"Dancing Beijing" is an Olympic milestone. It is a classic chapter in an Olympic epic engraved with the spirit of the Chinese nation, written with the connotations of ancient civilization, and forged with the character of Chinese descendants; it is concise and profound, showing the evolution and development of a city; it is dignified and romantic, embodying a city. National thoughts and feelings. On the way to "Beijing 2008", people will meet in Beijing, gather in China, and get to know the people here through it.

Commitment

“Dancing Beijing” is the seal of China. This "Chinese Seal" is engraved with the oath of a country with a population of 1.3 billion and 56 ethnic groups to the Olympic Movement; it witnesses the admiration of the Olympic spirit by a nation with ancient civilization and modern style; it presents a future-oriented city's appeal to the Olympic ideal. It is a symbol of integrity; it is a display of self-confidence; it is a solemn and sacred commitment made by Beijing, the host city of the 29th Olympic Games, to the world and all mankind. "Wherever sincerity reaches, gold and stone will open." This emblem, which takes the sage's clear words and creativity as its image and the stone seal as its image, is the respect and sincerity of the Chinese people for the Olympics. When we solemnly print this "China Seal", it means that Beijing, China in 2008 will present a magnificent picture of "peace, friendship, and progress" to the world and will play the "Faster" for all mankind. , Higher, Stronger” passionate movement.

Image

“Dancing Beijing” is the face of this city. It is an image that displays the oriental thoughts and national charm presented by Chinese characters; it is an expression that conveys the unique humanistic characteristics and elegant character of Chinese civilization. Inspired by Chinese calligraphy, the character "京" in Beijing is transformed into a dancing human body, embodying the concept of the "New Olympics" in every stroke. The handwritten "Beijing 2008" borrows the charm of Chinese character shapes to condense thousands of Chinese people's expressions about the Olympics into concise strokes. When people appreciate the profound connotation and charm engraved in Chinese characters, a "New Beijing" was born.

Beautiful

“Dancing Beijing” is a color that Chinese people admire. In this logo, red is interpreted extremely strongly, and passion is expressed extremely unrestrainedly. This is the Chinese people's tribute to auspiciousness and beauty, and this is the Chinese people's interpretation of life. Red is the color of the sun, red is the color of the sacred fire, and red represents life and new beginnings. Red is the mood of joy, red is a symbol of vitality, and red is China’s blessing and hospitality to the world.

Heroes

“Dancing Beijing” calls for heroes. The Olympic Games are a stage for heroes, miracles and glory to be created. On this stage, every participant plays an indispensable role. This powerful and dynamic shape is a life poem written by all participants with enthusiasm, emotion and passion. It is an oath of every participant to contribute strength and wisdom to the Olympics. Olympic Heroes inherits the essence of the Olympic movement that combines sports and culture. It cheers for Olympic athletes and applauds art.

Spirit

“Dancing Beijing” is an extension of the totem of the Chinese nation. The running "human" shape represents the beauty and splendor of life. The graceful curves, like the winding body of a dragon, tell the past and future of a civilization; they are like rivers, carrying the long history and the glory of the nation; they are like blood vessels, surging with the vitality of life. In its dance, the sports connotations of "athlete-centered" and "people-oriented" are artistically analyzed and sublimated. If words are insufficient, sing them; if songs are insufficient, dance them. Vibrant Beijing is looking forward to the carnival in 2008, and the Olympics are looking forward to all mankind dancing with it.

Invitation

“Dancing Beijing” is a warm invitation. The open arms in the emblem represent China's openness to welcome people from all over the world to join the Olympics, a grand ceremony of "peace, friendship, and progress" for mankind.

"It's great to have friends from far away." This is a portrayal of the friendly and hospitable Chinese people's mood, and it is also a sincere expression from Beijing. Come to Beijing to understand the city's historical features and feel the country's modern atmosphere. Come to Beijing to enjoy every joy of this city and experience the vitality of this country. Come to Beijing and let us weave a peaceful and beautiful dream together in 2008.

The meaning of the 2008 Beijing Olympic Games emblem

The "Chinese Seal·Dancing Beijing" emblem organically combines the zodiac seal, Chinese characters and the five-ring emblem, and is full of profound vitality . The land embodies the charm of the East and the West; the spirit of the Olympic Games is sublimated between the strokes.

"China Seal·Dancing Beijing" is no ordinary seal. She fills the biggest gap in the list of host cities in the nearly century-old history of the Olympic Games! She is the first step taken by the Chinese nation in the history of hosting the Olympic Games! She is the first interpretation of the Olympic Charter by Chinese civilization! She also has the largest number of people who have ever made a commitment to the Olympic Movement!

The French sculptor Rodin once said: "Beauty is everywhere. For our eyes, it is not a lack of beauty, but a lack of discovery." Next, the author wants to taste her beauty and explore her profound connotation from the perspective of culture and aesthetics.

1. Chinese Seal

Chinese seals were called Xi, Seal, Bao, Zhang in ancient times, "Seal", "Seal", "Record", "Zhu Ji", " "Contract", "Guanfang", "seal", "talisman", "deed", "deposit", "stamp", etc. are various customary names that have appeared in history. Ancient seals were popular in ancient times. Their simple and naive style reflects people's understanding and pursuit of beauty in different eras, and is imbued with the profound and mysterious beauty of history. Among them, there is a type of seal with pictures in it, which is the Xiao-shaped seal.

Xiao-shaped seal is a seal form that existed in my country in the pre-Qin Dynasty. The Han Dynasty was the prosperous period of ancient zodiac seals. The zodiac seals of that period include the "Four Spirit Seals", "Tiger Seal", "Deer Seal", "Phoenix Seal", "Fuxi Seal", "God Man Cao Seal" etc. Seal patterns; there are also various types of zodiac seals that reflect real social life, such as "Inspiration Seal", "Drumming Seal and Yu Seal", "Long Sleeve Dance Seal" and other seal graphics; there are also "Ox Plowing Seal", "Juggling Seal", Seal forms such as "animal taming seal" reflect the life and entertainment scenes of the Han Dynasty people from different aspects.

According to relics and historical records, seals were widely used in our country as late as the Warring States Period. Initially, the seal was used as a certificate when exchanging goods in commerce, and it was also a mark of credibility. After Qin Shihuang unified China, the scope of use of seals expanded to a legal object representing the rights and interests of those in power and a symbol of their power.

After you have a certain understanding of our country’s seals, if you try “China Seal·Dancing Beijing” again, you will find it even cuter. The strokes on her are like words but not words, like paintings but not paintings; the words are integrated into the paintings, and the paintings are included in the words; between the strokes, there is a graceful dance; in the dance rhyme, the pen and ink are indulgent; "Beijing2008" is written in bamboo slips and Chinese characters. It is also immersed in the profoundness of Chinese calligraphy art. All this not only condenses the development trajectory of ancient Chinese seals drawn from words, but also explains the mainstream view of ancient Chinese philosophy striving for moderation. These, coupled with the red ink pad and giant square seal symbolizing China, have made "China Seal·Dancing Beijing" accumulate a large amount of historical information and rich cultural essence. No wonder the design director of the 1996 Atlanta Olympic Games and a participant in the 2008 Olympic Games emblem One of them, Mr. Brad Copeland, saw "China Seal·Dancing Beijing" from many emblem designs and immediately said: She is from China!

2. Dancing Beijing

“China Seal·Dancing Beijing” is a metaphor for China’s credibility and stability. As the emblem of a sports meeting, she also shows the vitality and charm of Beijing. Beijing is dancing, dancing with the rhythm of the times; Beijing is not only a famous ancient city rich in cultural traditions, but also a modern city rich in innovative spirit - this is another meaning of "China Seal·Dancing Beijing".

According to investigation, the dance pattern painted pottery basin unearthed in Shangsunzhai, Datong County, Qinghai, which is about 5,000 years old, is the oldest primitive dance image in my country known so far. On the inner wall of the pottery basin, there are three groups of dancers, with five people in each group dancing hand in hand.

There are nine sections of Daxia music and dance in ancient my country. During the performance, the actors wear fur hats and plain clothes, with a simple style. Wu music and dance in the Shang Dynasty were widely used in various sacrificial occasions.

The emperor of Zhou Dynasty had the "Eight Yi" dance, and the Qin and Han Dynasties had special music and dance institutions. Zhao Feiyan at the end of the Western Han Dynasty was a well-known dancer. During the Wei, Jin, Southern and Northern Dynasties, hedonism was very popular among the gentry class, and they sang and danced all day long. The Sui and Tang Dynasties were an era when dance was very prosperous, among which "Nancy Dress and Feather Dance" and "Hu Xuan Dance" were the masterpieces. The folk songs and dances of the Ming and Qing Dynasties are also very rich. Only the Han people have various titles such as Yangko, flower drums, tea picking, lanterns, Dalian incense, land boat racing, bamboo horses and so on. In modern times, traditional Chinese dance has regained its vitality and produced many excellent works, such as "Lotus Lantern", "Small Knife Club" and "Silk Road Flower Rain".

It can be seen that in every era of our country, dance has been inextricably linked with life. Our ancient ancestors performed various rituals and expressed various feelings along with dance, labor and sacrifice. We are hosting the Olympics for the first time. For such a world-wide event, we can certainly express it in the language of dance. The famous British abstract sculptor Moore said: "The most outstanding feature of all primitive arts is their vigorous vitality." It is this kind of vitality that we see in "China Seal·Dancing Beijing".

The humanoid pictures in "Chinese Seal·Dancing Beijing" seem familiar. This is the dance posture in the Dunhuang murals that has the same origin as the dance "Flower Rain on the Silk Road". The exaggerated body proportions and limb positions, stretched strokes and simple composition fully express the enthusiasm and heroism of Beijing people, while the unrestrained dancing fully heralds the future of Beijing. We seem to see a dancer full of enthusiasm and hope, passionate and energetic, cheering to those who cheer him. Of course, what he danced was not only people's enthusiasm, he also "danced" the Olympic concept of "faster, higher and stronger" freely.

3. A monument in the emblem

To understand more about the reason why "China Seal·Dancing Beijing" is used as the emblem of an Olympic Games, it is necessary for us to analyze the emblems of previous Olympic Games. Make a general inspection.

Counting "China Seal·Dancing Beijing", 46 emblems have appeared in the history of the Olympic Games. In the nearly century-old history of the Olympic Games, the Olympic Games emblem has evolved from scratch, from complexity to simplicity, and the emblem design has embarked on a path from concrete to abstract. In the previous Olympic Games, the emblem had not yet appeared, and the visual image representing the image of the Olympic Games was often provided by posters. The initial emblem patterns mostly represented the regional symbols or sports images of the host country; later, emblems that combined regional and sports patterns were produced; and later, abstract patterns appeared.

The above changes in the emblem pattern are completely consistent with the imprint of Western painting schools. Leaving aside the older academic and religious painting schools that focus on realism, just from the 19th century Romanticism (including Symbolism), Realism (including Naturalism) to Impressionism and later to Fauvism and Expressionism. , abstract art school, surrealist school and later postmodern school, the history of Western art has gone through a development path from "realism" to "abstraction" and then to "no theme". Regardless of aesthetic theory or art practice, abstract patterns are the patterns that best convey metaphorical meaning and are the patterns that best express ideas.

If "China Seal·Dancing Beijing" is regarded as a Chinese character "京", it is the first introduction of Chinese character glyphs in the history of Olympic emblems. Chinese characters are ideograms, a symbolic system of symbols. Every stroke in Chinese characters is full of metaphors for the atmosphere of life and the meaning of life. If "China Seal·Dancing Beijing" is regarded as a "human" painting, it is an outstanding application of Eastern painting expression techniques. Compared with the strict realistic methods in the West, Eastern paintings are more flexible and general in terms of space requirements, allowing virtualization and omission. But it is this kind of virtuality and omission that creates real and unlimited imagination space for the viewer. "Chinese Seal·Dancing Beijing" is a successful artistic practice that integrates Chinese calligraphy, seals, dance, painting art and Western modern art concepts. She expresses the ideas that people want to express, and also entrusts the ideals that people will ascribe to her. She belongs to China and the world. She will undoubtedly become an artistic monument in the history of the visual image of the Olympic movement.

"Chinese Seal·Dancing Beijing" stroke by stroke, each of its constituent elements carries the solemn Chinese cultural tradition and the exciting Olympic spirit, demonstrating advanced aesthetic concepts and high-spirited spirit. The passion of the times. What she brings to people is not only an unprecedented emblem in the history of the Olympic Games, but also another promotion of Chinese civilization in the history of world civilization.

The font design of the emblem adopts the style of Chinese brush characters and Han bamboo slips, and the design is unique

The font of the emblem work "Chinese Seal·Dancing Beijing" adopts the style of Chinese bamboo slips (Han Dynasty Bamboo Slip Text ) style, organically integrating the strokes and charm of Chinese bamboo slips into the "BEIJING 2008" font. It is natural, concise and smooth, and is integrated with the emblem graphics and the Olympic rings. The font not only meets the purpose of market development, but also integrates with the logo. The coordinated style of the main body pattern avoids legal disputes over counterfeiting and infringement that may arise in the future due to the use of ready-made fonts in the overall logo registration and standard font registration.

The overall structure of the emblem is coordinated with the proportion of the independent structure

After repeated deliberation and modification by experts, the Chinese Seal, "Simplified Chinese" and "Beijing" as the main body in "Chinese Seal·Dancing Beijing" The layout and proportional relationship between the three parts of "2008" and the Olympic rings, especially the Chinese seal part, are almost perfect. At the same time, each part remains proportioned and coordinated when used independently.

The Beijing 2008 Olympic Games emblem "China Seal·Dancing Beijing" has the following characteristics:

1. The emblem design cleverly combines Chinese characteristics, Beijing characteristics and Olympic movement elements.

"Chinese Seal·Dancing Beijing" uses seals as the main form of expression, combining traditional Chinese seals and calligraphy and other art forms with movement characteristics, exaggerating and deforming them through artistic techniques, and cleverly transforming them into a directional movement. An athletic figure running forward and dancing to welcome victory. The human shape also resembles the charm of the modern character "京", which contains a strong Chinese charm. This work conveys and represents four levels of information and meaning:

(1) Chinese culture. The traditional Chinese cultural symbol-seal (Xiao-shaped seal) is used as the expression of the main pattern of the logo. The seal appeared in China as early as four or five thousand years ago. It is a far-reaching traditional Chinese cultural and art form and is still a This widely used form of expression of social integrity means that Beijing will fulfill its solemn promise of "hosting the most outstanding Olympic Games in history."

(2)Red. The traditional Chinese festive color red is selected as the benchmark color for the main pattern. Red has always been considered the representative color of China and the color of our national flag, representing the great Communist Party of China. Therefore, the main color of the logo is red, which has the characteristics of representing the country, representing celebration, and representing traditional culture. .

(3)Beijing, China, welcomes friends from all over the world. The work represents Beijing’s attitude of reform and opening up and welcomes athletes and people from all over the world to gather in Beijing. It vividly expresses Beijing’s enthusiasm and sincerity in welcoming guests from all over the world, and conveys the concept and spirit of the Olympics. The work is rich in connotation and shows that Beijing, China, welcomes people from all over the world with open arms.

(4) Sprint to the limit, create brilliance, and carry forward the Olympic spirit of "faster, higher, stronger". The modern Olympic movement has always emphasized athletes as the core, and the emblem "China Seal·Dancing Beijing" reflects this principle. The moving figure in the seal is both strong and soft, with a friendly image. It contains Chinese culture and is full of movement.

2. The font design of the emblem adopts the style of Chinese brush characters and simplified characters, and the design is unique.

The font of the emblem work "Chinese Seal·Dancing Beijing" adopts the style of Han Bamboo Slips (writing on bamboo slips of the Han Dynasty), and the strokes and charm of the Han Bamboo Slips are organically integrated into the "BEIJING 2008" font , natural, concise and smooth, integrated with the emblem graphics and the Olympic rings. The font not only meets the purpose of market development, but also coordinates with the main pattern style of the logo, avoiding future problems caused by the use of ready-made fonts in the overall logo registration and standard font registration. Possible legal disputes over counterfeiting and infringement. 3. The overall structure of the emblem and the independent structure are proportionally coordinated.

After repeated deliberation and revision by experts, the layout and proportional relationship between the Chinese Seal as the main body in "Chinese Seal·Dancing Beijing", "Han Simplified Chinese", "Beijing 2008" and the Olympic Five Rings The aspects, especially the Chinese seal part, are almost perfect. At the same time, each part remains proportioned and coordinated when used independently.

4. It will be beneficial to future image landscape applications and market development.

It can be seen from the extended design of "China Seal·Dancing Beijing" that it contains good and huge potential in urban landscape layout, venue environment layout and other aspects.

China Seal--This is the emblem of the 29th Olympic Games to be held in Beijing in 2008. She looks like Yin but not Yin, like "Beijing" but not "Beijing". She is free and elegant, full of tension, and means dancing Beijing; she is a symbol of Chinese Han culture with Chinese spirit, Chinese style and Chinese charm, symbolizing openness, The image of China that is full of vitality and has bright prospects; it embodies the concepts of New Beijing and New Olympics and the connotation of Green Olympics, Science and Technology Olympics, and Humanistic Olympics, and reproduces the Olympic spirit of friendship, peace, progress, faster, higher and stronger.

China Seal--This is the commitment of the 1.3 billion Chinese people to the world. Setting this mark means using China's most solemn and sacred etiquette to once again solemnly promise to the world to make the Beijing 2008 Olympic Games the most outstanding Olympic Games in history. This is the integrity and dignity of the Chinese people. . From this moment on, dancing Beijing opens its arms to show an open attitude; from this moment on, dancing Beijing opens its arms to welcome friends from all over the world; from this moment on, dancing Beijing opens its arms and dances with the leaders of the world.