2022 Goddess Festival Store Activity Planning Scheme
2022 Goddess Festival Store Activity Planning Scheme 1 1. Activity Background:
In March, everything recovers and spring returns to the earth. After the baptism of winter vacation, the pent-up desire for consumption rose again after the Spring Festival. Especially during the Chinese New Year, many female friends work and rest in disorder, staying up late and overeating, which makes their skin condition not optimistic. After going to work in the New Year, women who love beauty are eager to go to beauty salons and health centers for care to remedy problems such as dark circles, acne and dark yellow skin. So March is a good season to develop new customers and increase the sales of beauty salons! Franchisees of major small and medium beauty salons must seize the opportunity to fight to the end!
Second, the theme of the event:
Be a happy March woman
Third, the activity time:
March 8-March 15
Purpose of the activity: to induce and stimulate the consumption of new and old customers and increase the sales of small and medium-sized beauty salons; Create a warm and festive holiday atmosphere and shape a good image of beauty salons; Take advantage of women's important festivals to launch new products and projects to attract different levels of customer groups; The promotion activities of large and medium-sized beauty salon franchisees can promote the brand of beauty salons and improve their popularity.
Four. Activities:
1, "Be a delicate and beautiful little woman"-On March 8th, all customers who come to the store for consumption can enjoy a 20% discount. In addition, customers who spend more than 200 yuan can get skin whitening care packages from beauty salons for free, and customers who spend more than 500 yuan can get a free facial treatment opportunity.
2. "XXX beauty salon pays attention to women's health"-On March 8th, beauty salons can distribute beauty and skin care brochures in communities, shopping malls and office buildings, which indicate the products that beauty salons are selling well. In addition, you can also invite professional lecturers to give lectures on beauty and health care, so that new and old customers can get together and learn the knowledge of beauty and skin care.
3. "Women know how to take care of themselves"-all customers who come to our store on March 8 will get a holiday gift and enjoy a low discount when buying any beauty products in the beauty salon.
Small and medium-sized beauty salon franchise store activity SMS on March 8:
1, March 8 happy woman wind! XXX Beauty Salon has specially launched various preferential activities, and members can receive generous gifts with their cards. Please go to the store for details!
2. The world is so beautiful because of you! XXX Beauty Salon wishes you a happy March 8th!
3. Welcome March 8 Women's Day! All friends who spend money in XXX beauty salon can enjoy a 20% discount. Please call XXXXXX.
2022 Goddess Festival store activity planning scheme 21. Activity purpose:
Attract the eyes of target customers, especially female customers, stimulate customers' desire to buy, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty. At the same time, combined with the festival of 3. 15 Consumer Rights Protection Day, public welfare activities were interspersed to create a good public image of shopping malls concerned about consumer rights; At the same time, shape and enhance the brand image of shopping malls, and enhance the visibility and reputation of shopping malls.
Second, the activity time:
March 3-March 15
Third, the theme of the event
March women's day, beautiful women's day.
Four. Activity content
1. Beautiful women from the shopping mall-"Beautiful women accompany me for my birthday" activity.
Activity time: March 3-March 8, 20xx
Activity theme: Beauty is with you, and I will accompany you on your birthday.
Activity details:
All women born from March 3rd to March 8th can participate in this activity.
② A lucky lottery box for Women's Day is set up in the main service center of the shopping mall. All women who shop during the activity come to the service center with the shopping receipt and ID card, and after confirmation, put the shopping receipt or receipt into the "Lucky Lottery Box for Women's Day" (please write your name and contact information on the back of the receipt), and have a chance to get it.
Shopping mall women's day gift package (content of gift package to be determined)
③ On the afternoon of March 8th, 8 lucky female friends were selected from the "Lucky Lottery Box for Women's Day", and the list was published on the bulletin board at the main entrance of the mall.
④ Time to receive the prize: March 8th afternoon-March 10, which will be invalid after the deadline.
Dress up as a woman to add luster to shopping.
Purpose of the activity: attract the attention of target customers, especially female customers, stimulate customers' purchasing power, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty.
Activity time: March 3-March 8.
Activity content: During the activity, customers who shop all over 38 yuan in the shopping mall can get a corresponding gift at the main service desk of the shopping mall with the shopping receipt or receipt and their ID card. (Gift to be determined)
X Remarks: The planning department must try its best to control the number of gifts (such as controlling the time and the number of participants) according to the passenger flow. If the number of gifts is higher than expected, the excess expenses must be controlled within the motor expenses of 65,438+0,000 yuan. The time of the activity is subject to the time on the receipt of the purchased goods, and the mall reserves all the right to interpret the activity.
4. "Old friends are more sincere" consumer forum
Purpose: Take advantage of the 3. 15 Consumer Rights Protection Day to focus on public relations activities and create a good image of our store concerned about consumer rights; At the same time, shape and enhance the brand image of shopping malls.
Activity time: 9: 00 am-12: 00 am on March 5th, 20xx.
Activity content: On March 5th18th, at 9: 00 am-12: 00 am, an "old friend is more sincere" consumer talk will be held at the main entrance of the mall. At that time, the market manager and market administrator of the shopping mall will face customers, handle complaints and accept customers' opinions and suggestions.
Activity details:
(1) The planning department shall tidy up the site before 9: 00 a.m., including long tables and chairs, red cloth, publicity boards, suggestion books, complaint record books and pens;
(2) The Marketing Department shall arrange the personnel arrangement table for handling your complaints and accepting customers' suggestions, and ensure that the positions of personnel are above that of the Director, and there shall be no less than three people.
After discussion by the staff of the Planning Department, it is suggested to organize colorful promotional products and a number of promotional activities around the March 8th Festival to extend holiday greetings to the female compatriots all over the country, and to improve the popularity and sales of shopping malls through this activity. The specific activity planning scheme is as follows:
I. Theme of the event
Dress up half the sky, beautiful and healthy. See you every day.
Second, the venue of the event
Large shopping malls on the first to third floors
Third, the activity time
14.3.4- 14.3. 12
Four. Activity content
1, held an underwear show of "Feminine Style Flying". There are underwear shows in the morning and afternoon of March 8. The underwear worn by the model is provided by the women's clothing department on the second floor.
2. During the activity, women's promotional products on all floors of the mall will be sold at special prices to ensure the lowest discount. The scope of promotional products includes: jewelry and cosmetics, clothing accessories, leather shoes and leather goods.
3. "Be a beautiful and healthy woman" activity. Invite female health consultants to answer questions raised by female customers on the spot. Contact a number of fitness, beauty, entertainment, skills training and other units to provide discounts for female customers who have reached a certain amount in shopping malls on March 8, and at the same time strive for customers for them.
4. During the activity, organize no less than 10 floats to publicize in the * * * Enjoy Pavilion. It is suggested that women should buy clothes, shoes, hats, jewelry and other items with high enthusiasm and relatively low price.
5. Carry out the activity of "Only he loves you the most". On the day of "March 8th", only men can enjoy special discounts or give special gifts when shopping at several relevant counters designated by the business department of the mall.
Verb (abbreviation of verb) activity promotion
Set up a description of the activity in an obvious position such as the entrance of the shopping mall; During the event, the studio will play the event content in a rolling way; On March 3rd and 7th, Evening News published 1/2 sets of red advertisements respectively. In particular, POP is a promotional product to participate in in in-store activities.
2022 Goddess Festival store activity planning scheme 4 I. Activity theme
March women's day, beautiful women's day.
Second, the purpose of the activity
Attract the eyes of target customers, especially female customers, stimulate customers' desire to buy, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty. At the same time, combined with consumer rights protection day, interspersed with public welfare activities, to create a good public image of shopping malls concerned about consumer rights; At the same time, shape and enhance the brand image of shopping malls, and enhance the visibility and reputation of shopping malls.
Third, the activity time:
20xx March1-March 10
Four. Activity content
During the activity, the shopping mall solicited customers' intention of family "cooking", no matter what you learned or what you experienced personally; Whether it's frying, frying, rolling, or boiling, stewing or steaming, you can write down your "cooking" kindness and put it in the goodwill collection box of shopping malls. All customers who participate in the activity will be given a small gift (in-store cash gift), with a daily limit of × copies until it is delivered. The store will invite the professional chefs in the store to select the XX Creative Award, XX Best "Cooking" Award and XX Excellent "Cooking" Award.
The shopping mall will announce the appraisal results on the bulletin board at the main entrance of ××××, and attach a "cooked" menu. The winning customers will take valid certificates to the service center of the shopping mall before March 10, and the overdue prizes will be invalid.
Best "Cooking" Award: commodity (name) with a value of × yuan.
Excellent "Cooking" Award: Award amount × meter Jin× bag (× name)
Note: One person will win more prizes, and only one prize will be given to the customer.
Article 3: Shopping mall Women's Day planning.
Background:
After the Spring Festival, we entered the off-season. In view of this situation, we should turn passivity into initiative, and use as many festivals as possible to reduce the decline of store performance in the off-season.
Purpose:
"Women's Day" is a festival for women, and female consumption is the mainstream of shopping mall consumption. With the help of this promotion, the sales volume at the beginning of the year will be boosted and the external image of the company will be shaped.
Theme: A healthy woman is the most beautiful.
Activity time:
March 1-8
Activity content:
1. Healthy Women's Street organizes the stacking of commodities related to women's health in shopping malls (such as XX oral liquid, Buxue oral liquid and other medicinal drinks, beauty tea, daily health care products, body shaping underwear, household cleaning products, etc.). ) form a women's street and decorate it well.
2. Beautiful specials Women's merchandise specials (winter clothes clearance specials, spring clothes discounts, women's shoes, cosmetics, jewelry, etc. ) can be launched during this period (participating goods can be determined according to the specific conditions of each store).
Thirdly, choosing healthy and good "cooking" means that female customers participate in making a healthy recipe according to the food or nutrients sold in the mall. Requirements are: novel, easy to operate, high health index, all ingredients can be purchased in the mall. Participants who provide a detailed text will submit it to the service desk of each store for registration and give a beautiful gift. Then the figures written by the artist are released outside the store, and the customers evaluate and vote. Within half a month (March 1, March 15), the healthy recipe with the most votes became the champion of "healthy cooking" and won the prize of 200 yuan.
2022 Goddess Festival store activity planning scheme 5 I. Activity time:
March 8
Second, to participate in the qualification:
All buyers
Third, the form of activities:
Pay attention to this post
Subject content: steps to participate in the activity
Step 1: Reply and share the touching memories of you and your mother (must be original by your family), and the format is Mother's Day Thanksgiving+text.
Step 2: Reply to tell you which Mother's Day gift you want to send to your mother's multi-sample house most.
Step 3: You can promote this Mother's Day activity of Duoyangwu in Weibo/Space/Blog /QQ group or forward official posts of Duoyangwu to promote this activity. (When replying, post a link address or upload a screenshot of the publicity map in the group). This demo activity gives priority to members who promote this activity in official website and registered members with multiple model houses. The more publicity, the more bonuses.
Four. Event gifts and evaluation rules:
On the warm day of Mother's Day, the Variety House has specially launched six different styles of gifts for your mother to make your new ideas more interesting.
1, beautiful mother moved award:
Give mom a little more beauty: 1 acrylic beauty mirror+Catherine air cushion comb 238.
2. Healthy Mother Touching Award
Give another point to your mother's health: 1 mingle pot+mingle double cup/4 people RMB 318.
3. Fashion Mom Touched Award
Give mom a little more fashion: 1 litchi tissue box+litchi jewelry box ￥388.
4. Romantic Mom Touching Award
Send a little more romance to mom: 1 Four-piece set of Crystal Love+square towel, face towel and bath towel ￥528.
5. Warm Mother Touching Award
Send more warmth to mom: 1 red wine glass set (6 pieces) +22 Chinese tableware 718.
6, considerate mother moved award
Give your mother more consideration: 1 ganoderma lucidum three-piece knife set+intelligent chopping block 818.
Award-winning prize: 5 thermos cups of water bottles ￥228.
Participation Award: 5 garden scrub cups for $42.
Cute sugar rabbit $58
Five, the winners announced time:
A batch was announced on March 7 and a batch was announced on May 4.
On March 8th, three winners and five participants were announced, including Beautiful Mother Touching Award, Healthy Mother Touching Award and Fashion Mother Touching Award.
On March 9th, the Romantic Mother Touching Award, Warm Mother Touching Award, Caring Mother Touching Award, 2 first prizes and 5 participating prizes were announced.
2022 Goddess Festival Store Activity Planning Scheme 6 Activity Theme:
Is Women's Day romantic or not?
Activity time:
From now on-until March 20th.
Activity content:
March, a day full of spring, March, a woman's day. At first, the sunshine became more and more brilliant in the cold and warm, and women matured and brightened day by day in the busy and hard work. Following the pace of the times, there are many differences between modern women and women in the old days: the liberation of ideas, the renewal of ideas and the broadening of horizons have injected new ideas and concepts into life. In this festival that belongs to women all over the world, should we relax, be charming, be savage and be extravagant? Whether it's romantic or not is up to you! Please pick up the pen in your hand and express your feelings and feelings in our festival.
1, activity requirements:
The content is not limited, and the topic is self-made. The text category is not less than 500 words; Picture category, with no less than 5 pictures and no less than 100 words; Poetry is not less than 14 lines;
The manuscript of participating in the activity is sent in the mailbox; Please indicate whether it is romantic or not. If it is found that it violates the requirements, its activity qualification will be cancelled;
All articles participating in the activity will be collected and recommended according to the quality of the articles; All netizens are judges, and the best articles are selected by voting.
2. Event prize setting:
First prize: gift, perfume, a bottle of roses;
Three second prizes: a rose for each gift pillow;
Five third prizes: one rose for each reusable shopping bag;
Several encouragement awards: one rose for each reward gift;
Cost budget and income
Offer prizes: 150 yuan.
Benefits: it can't be evaluated, which can ensure the improvement of click-through rate.
On March 8th, the mall activity plan 3: Happy sports, lucky hula hoop.
Happy March 38, happy turn, enter the new century, exercise together, stretch your hand, twist your waist, roar and turn around, let you experience the fun of rotation, make your figure slimmer and more charming! Actions speak louder than actions, so sign up quickly. The quota is limited to 50, and the hula hoop is provided by New Century. )
Award setting:
Champion: 1 gift worth xx yuan.
Runner-up: 2 gifts worth xx yuan.
Third runner-up: 3 gifts worth xx yuan.
Participation Award: A beautiful gift for 44 people.
In order to make us do better, let us know your needs better and narrow the distance between us, we will launch Harmony 3 at the main entrance of the new century on March 15 at 9: 00 am-12: 00 pm and 4: 00 pm-6: 30 pm. 15, "consumption and development" consultation activity, "face-to-face" conversation with consumers, on-site consultation and service activities on issues that customers care about, as the manager of our store. Managers and other leaders will communicate with you face to face and accept your sincere opinions and suggestions! Warmly welcome the vast number of consumers, urge and enhance the good brand image in the new century. We will listen carefully to every suggestion and opinion you put forward and take it seriously in order to improve our service more perfectly.