Time and Content of Sichuan Cultural and Natural Heritage Day in 2020
The activity time is "Gathering Clouds" of Sichuan and Chongqing Intangible Heritage, Sichuan Intangible Heritage Exhibition, and the first "Sichuan Intangible Heritage Shopping Festival". June 13 is the 15th "Cultural and Natural Heritage Day", and Sichuan will be inherited by "Intangible Heritage".
A series of activities were launched with the theme of "Healthy Living".
Affected by the epidemic, all non-legacy publicity and exhibition activities will be mainly carried out on the online platform, combining online and offline, but the gameplay is still diverse. Not only the Sichuan cuisine in the "Cloud-mounted Sichuan Intangible Cultural Heritage Exhibition", but also the first "Sichuan Intangible Cultural Heritage Shopping Festival" brought together more than 5,000 kinds of intangible cultural heritage products in Sichuan. The "Cloud Gathering" in Sichuan and Chongqing opened your eyes.
Among them, non-genetic inheritance
The theme exhibition of Healthy Living-Beauty of Traditional Chinese Medicine will be held in Sichuan Library from June 13 to July 12. During this period, a series of online lectures and salons on health will be held every week. The activity of "Visiting Sichuan by Famous Traditional Chinese Medicine Practitioners" will organize Chinese medicine professionals in Sichuan Province to go to 2/kloc-0 cities and counties to carry out activities such as rounds, lectures and exhibitions, and bring health knowledge of Chinese medicine to the masses.
"Shang Yun Sichuan Intangible Image Exhibition" will present the audience with excellent videos of intangible traditional skills, Sichuan intangible cultural heritage, Sichuan cuisine knowledge and the production process of classic dishes through three chapters, namely, extraordinary ingenuity, extraordinary rhythm and extraordinary taste.
Activities: The highlight of this Heritage Day is the first "Sichuan Intangible Shopping Festival" held by Sichuan Province on more than 10 e-commerce platforms such as Ali, JD.COM, Pinduoduo, Dongjia, A auto FMCG, Meituan, Suning, etc., which brought together more than 500 intangible inheritors, 139 intangible poverty alleviation workshops and more than 500 people from the whole province.
Taobao and Pinduoduo will launch a special shopping session for Sichuan intangible cultural heritage, Meituan will hold an intangible cultural heritage food festival, and Ctrip will also launch selected products of "Following the Journey of Sichuan Intangible Cultural Heritage".
The collection of funny ICH in the International Intangible Cultural Heritage Expo Park, the Intangible Cultural Heritage Shopping Festival in Kuanzhai Lane, and the offline activities of the Intangible Cultural Heritage Shopping Festival in towns, scenic spots and historical and cultural blocks all over the province will also be presented one after another.
In addition, during the "Cultural Heritage Day", all parts of the province will carefully organize more than 240 online and offline unique and colorful non-legacy publicity and exhibition activities, or bring the essence of excellent traditional culture to the people through the Internet, or go deep into the community and approach the countryside to create a strong atmosphere for the whole society to participate in, pay attention to and protect the inheritance of excellent traditional culture.
Chengdu will hold the first Chengdu Intangible Food Festival in Jiezi Ancient Town. Nanchong, Guangyuan, Deyang and other places will organize district (county) leaders to speak for local intangible products at the intangible shopping festival and conduct live broadcast activities; Ganzi Prefecture will hold the "Snow Ingenuity" video exhibition, non-legacy handicrafts, cultural and creative products display, exhibition and broadcast, exhibition and sale in Kuanzhai Lane, Chengdu, and will also carry out live webcast activities; Aba Prefecture organized the person in charge of Quanzhou Intangible Cultural Heritage Poverty Alleviation Workshop to conduct e-commerce platform exhibition training, and will hold a home exhibition in Guqiang City, Maoxian County.
"Xiangyang paper horse dance" performance The theme of this activity is "non-genetic inheritance of civilized travel"
A healthy life. "During the Cultural and Natural Heritage Day, there were also outstanding programs and art programs in Wujiang District, including Hakka folk songs in Houping, Gui Long, tea-picking drama, paper horse dance in Xiangyang and dragon boat tune in Chongyang Shuikou. The cultural heritage and characteristic art programs in Wujiang District are splendid, which makes the citizens feast their eyes and fully realize the significance of protecting and inheriting intangible cultural heritage. In addition to setting up a booth to display the "non-legacy" items that have been successfully declared and the items to be declared, a tasting (exhibition) meeting of "local delicacies" was also held, including representative Wujiang agricultural special products such as cold pork tripe, mulberry leaves and honey products, which were welcomed by the public. At the same time, the organizer also organically combined the advantages of culture, tourism, agriculture and other regions with tourism promotion, and launched a boutique tourism route in Wujiang District, which was favored by the public and registered on the spot. It is understood that the earliest historical records in Wujiang area can be traced back to the Spring and Autumn Period, which is called "Yangyue". After more than 2200 years of development and change, it has accumulated rich cultural relics and cultural heritage. Among them, 68 immovable cultural relics/kloc-0 are recorded, and a number of wonderful folklore such as Tianeping and Tianziling are circulated, inheriting the dragon boat culture, traditional skills and other characteristic cultures. The most representative are a number of valuable intangible cultural heritages, such as the making skills of toast waterwheel, the dragon boat in Chongyang Shuikou, the paper horse dance in Xiangyang, the teasing of spring cattle in Chongyang, and the Hakka folk songs in Houping.
Qujiang district meeting place
In 2020, the Cultural and Natural Heritage Day in Qujiang, Guangdong Province and the publicity activity of "Global Tourism in Action Qujiang People Traveling Qujiang" were held in Mabalun Heritage Park.