What should I pay attention to when naming the new store of 20 18 Company?

A nice, memorable and catchy name will arouse people's desire for consumption more easily than an obscure name anyway. The following is some knowledge about naming compiled by Bian Xiao.

1) Need to highlight the characteristics of the company's stores.

2) Need to meet the psychological requirements of consumers.

Most consumers will not choose a restaurant by its name, but the name of the restaurant can really affect consumers' choice goals to some extent. In particular, some restaurant names that meet the psychological needs of consumers will be more easily selected. Of course, this requires restaurants to first determine their own consumer groups, whether they are for high-consumption groups or focus on low-end customers.

3) Avoid duplicate names

Except for chain stores, restaurants must ensure that there is no duplicate name or duplicate name when naming. After all, only unique restaurant names can leave a deep impression on consumers, and simple restaurant names like "Lao Li Hotel" and "Lao Zhang Hotel" are bound to abound.

4) Need to conform to the actual situation.

The actual situation mentioned here means that the name of the restaurant needs to match the environment, consumption level and taste of the restaurant itself. Don't choose an exaggerated name because of vanity, but the hotel can't reach this level in both area and decoration level, which leads to the feeling that consumers who come here are cheated. This kind of "fraudulent" store name can never be chosen. Not only can it not bring more tourists to the hotel, but it will only consume the life of the hotel continuously.