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202 1 Guangzhou Qiao Qi Cultural Festival Time-Place-Activity Content

Guangzhou Qiao Qi Cultural Festival will meet with you on August 9th, and its activities will last until August15th, which coincides with Chinese Valentine's Day, so it is named Qiaoqi Festival, and there are many places for activities, such as Guang Zhouta, Haixin Bridge and other landmark buildings in Guangzhou.

202 1 Guangzhou Qiao Qi Cultural Festival Series Activity Time: 2021August 9-August 15.

Venue: Guang Zhouta, Haixinqiao, Jiazheng Square, etc.

Theme: Wonderful Tanabata Tianhe Guangzhou

Organizers: Propaganda Department of Guangzhou Municipal Committee, Guangzhou Culture, Radio, Film and Television Tourism Bureau, Guangzhou Federation of Literary and Art Circles, China Tianhe District Committee and Tianhe District People's Government.

List of activities of Qiao Qi Cultural Festival: Compared with previous years, the theme of Qiao Qi Cultural Festival this year is more emotional and has a stronger sense of the times; The content is richer and the forms are more diverse; More participants and a wider audience; Four characteristics of highly integrated commerce and culture.

All activities will be based on the deployment of epidemic prevention and control in provinces and cities, strictly implement epidemic prevention and control measures, and adjust the activities in a timely manner.

Highlight 1: New thinking shows new vitality and stimulates Qiao Qi's cultural inheritance and innovation. Qiao Qi Culture Festival was held in Guangzhou, which actively promoted the inheritance and innovation of China traditional culture.

This year's Qiao Qi Cultural Festival starts from Zhucun, the birthplace of culture, and presents rich and colorful cultural contents and its outstanding charm through traditional folk activities in Qiao Qi, such as "pushing off the seven mothers", "worshiping the seven mothers" and "seeing them off", public welfare exhibition in Guangzhou Qiao Qi Cultural Museum, Tanabata tour and other activities.

The theme activities of Oriental Colored Ink "The Millennium of Porcelain Rhyme", the exhibition of winning works in the painting and calligraphy creation contest of "Loyalty to the Party", the Cantonese Opera Huimin Special Session of "South China Tanabata, Love and Red Beans" 202 1 Guangzhou Qiao Qi Cultural Festival, "The seventh most beautiful you" and the Chinese Hanfu Model Contest, etc., all kinds of wonderful theme activities are carried out with the traditional culture such as Qiao Qi customs as the core to drive more people to understand.

The theme activity of "Declaration of Love on Tanabata" will lead everyone to punch in the Tianhe cultural landscape. A series of activities such as "Fate Together" and "Fate Together Tianhe Love Tanabata" will make traditional begging culture and ancient customs enter the life of modern youth groups in a new way, inherit and advocate Chinese excellent marriage and family culture, and form a good social trend.

202 1 Guangzhou Youth Qiao Qi Art Festival, "Imagine Tianhe" Youth Qiao Qi Art Creation Exhibition and other activities, so that young people can focus on Qiao Qi culture, enhance their love for traditional culture, and let them grow up in excellent traditional culture.

Highlight 2: The new national tide and new fashion culture lead the flower "young" to play "national tide" and become the most popular fashion culture among young people. In order to expand the influence of Qiao Qi culture among young people, Haval H6 Guofeng Edition, as the chief partner of this Guangzhou Qiao Qi Cultural Festival, will take it as its own responsibility to promote the traditional culture of China and take the presentation and experience of "Guofeng" and "Hanfu" as its core content. Oriental International Commercial Plaza, Caesar Square, Baomo Garden and other places will hold various China fashion shows one after another to lead the fashion trend, attract people to participate in the Qiao Qi Cultural Festival with the new national style, and drive young people to love traditional culture.

Tiande Square will also hold the "Flower Youth National Tide Culture Festival", which will make it easier for young people to accept and feel the charm of traditional culture through Hanfu parade, "Lights Dim" national tide live creation, national tide flash market and national tide music liveshow.

Highlight 3: New Landmarks Create New Hotspots Haixinqiao Stage Since the opening of Qiao Qi Fashion Show on June 25th, Haixinqiao has become a punching point among network celebrities. Haixinqiao was selected for this Qiao Qi Cultural Festival to hold the "Tanabata Tianhe, Wonderful Guangzhou" Haixinqiao cultural fashion show on August 14.

This fashion show fully combines Haixinqiao's own "Qin Mingsi Dance"? Lingnan Flower Boat has distinctive structural features, and has built three stages: Haixinqiao Stage, Haizhu Stage and Yuexiu Stage. On the stage, there will be some Tianhe begging customs, such as Chinese Valentine's Day's ode, paying homage to seven mothers and praying for blessings. There will also be a national fashion show where tradition collides with the trend, highlighting the multidimensional characteristics of the national tide, playing a strong voice of cultural inheritance and innovation, and bringing a visual feast with strong visual impact and cultural appeal to the audience.

It is also worth looking forward to that while the party will be held at Haixinqiao, there will also be a collective wedding of "Tanabata Guangzhou, Love in Haixin". While Guang Zhouta is lighting up the romantic light for the Guangzhou Qiao Qi Cultural Festival, the newlyweds attending the collective wedding will complete their most solemn love vows, let the clouds witness the eternal love, and make Haixin Bridge a famous "bridge of love".

Highlight 4: Explore the integration path of cultural and business travel in Canton Fair. This year's Qiao Qi Cultural Festival strives to explore the mode of "non-legacy+cultural and business travel", and launches a series of activities of "Seven-day Tour of Tianhe Business Circle" in conjunction with Jiazheng Plaza, Wanlinghui, Dongfang Baotai and other shopping malls, and simultaneously launches the "Seven-day Tour of Qixi Music" applet as the main platform for online interaction, integrating the online content of offline activities of Qiao Qi Cultural Festival, and combining the resources of commercial platforms to achieve online and offline scenes to stimulate consumption.

The new mode of combining Qiao Qi culture with zhu cun, Haixinqiao, Guang Zhouta and other tourist attractions and business districts will make the culture go further, make the attractions more attractive and add new impetus to the business district.

During the event, a theme forum will be held around "content-driven festivals and cultural tours", including two keynote speeches and a round-table dialogue, to explore the integration of cultural content and cultural tours through new formats and new models, and to promote new consumption and new experiences.