Two heavy new energy SUVs were unveiled. What should Harvard do next?
Price, configuration, power?
I don't think so!
The most unforgettable thing is probably all kinds of wonderful names.
All kinds of dogs, all kinds of cats and all kinds of coffee ...
However, the Great Wall feels that this is not enough. Recently, two more items have been added: Song and Xiaolong.
For a while, I couldn't tell which school these two were from, only that they were all new energy sources.
So, can Harvard's new energy sources support it?
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Two new energy SUVs
Recently, Haval brand released the official drawings of Haval A07 and Haval B07 DHT. As can be seen from the tail logo, they may be named Rugao or Xiaolong.
Like a song, I don't know what allusions it comes from; As for Xiaolong, it seems that he is using this name to attract a large number of military fans in China.
Let's see what the vehicle itself looks like.
As can be seen from the declaration map, the word PHEV is on the tailgate of Haval A07, which proves that it is a plug-in model.
Strangely, it uses a closed front face of a pure electric car, and maybe there will be a pure electric version?
Haval A07 is positioned in a compact SUV with a body length of 4600mm and a wheelbase of 2710 mm. ..
In terms of power, this car is expected to be equipped with 1.5L plug-in system. This arrangement is obviously a low-end route.
Haval B07 DHT is more recognizable in appearance design, adopting T-shaped headlights and large-size borderless middle net.
In addition, the car body length can reach 47,765,438+0 mm and the wheelbase is 438+0 mm, which is the size of a medium-sized SUV.
In terms of power, Haval B07 is also expected to be equipped with a plug-in hybrid system consisting of 1.5L engine and motor, but this car has DHT in its name, or it will adopt the DHT hybrid technology of Great Wall Lemon Platform.
In terms of power, Haval B07 is more diversified.
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The name and product family need to be changed.
At present, the names of these two cars have not been announced, such as Song, Snapdragon, Rugao MAX and Snapdragon MAX.
I have to say that the Great Wall really has a set of names.
However, the new model of Great Wall Motor may only be remembered by its name. WEY brand collapsed across the board, with the annual sales of Euler less than 654.38+ million, and the sales of Haval also declined.
Those models with personalized names, except big dogs, have basically not entered the mainstream market.
Now Harvard has introduced two heavy models of hybrid system. This road is right, but the name and product lineup need to be improved.
Euler's female car is named "cat", but it is foolish to name a medium-sized SUV or a young SUV with coffee as "first love".
Haval also has an obvious problem: there are many models but they are not refined.
There are many models owned by Haval, but except for the hard-core off-road H9 and the big dog disguised as hard-core off-road, others are ordinary compact SUVs, and the internal friction is too serious.
Harvard's new two cars can best find their own product positioning and form differentiation.
Continued internal friction is not good for Harvard, a brand that has made little achievements in the field of new energy.
Concluding remarks
It is a good thing for Harvard to actively transform into new energy, but it cannot bring the mistakes made in the field of fuel vehicles to the new energy market. Otherwise, there really isn't much time left for it.
This article comes from a promise author. Journey to the west, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.