Is it appropriate to open a 24-hour convenience store near the passenger transportation center? The key is that there is a Huiyou underground large supermarket within 100 meters.
Let me answer you.
1. If you join Xishiduo. The various expenses are about 200,000-300,000, and the main factor depends on the rent of your shop. There are certain risks in taking out a loan to build a convenience store, because convenience stores are not a huge profit industry, but a long-term investment project, and the return on investment is relatively low. If you take out a loan, you will be afraid that competition or other uncertain factors will lead to a decline in performance. Rather embarrassing.
2. The output of a single convenience store varies greatly. 80% depends on the geographical location. So when it comes to net profit, it ranges from losing money to making 20,000 yuan/month. This is hard to say. Chain stores Just relying on scale, in fact, the profit of each store is not very large. Most people earn 3,000-5,000, and of course this includes at least one store manager or employee who is a family member.
3. The location of convenience stores is the key to the success of convenience stores. Why convenience stores are successful is because of convenience. Therefore, the following principles should be followed when selecting a location: First, be sure to open a store in a place with a large floating population. The best is the inpatient department of a hospital. Secondly, it should be near office buildings, entertainment venues, school entrances, transportation stations, etc., and residential areas. Try to avoid places nearby; secondly, when choosing a location, pay attention to the flow of people, that is, which direction do the people who pass by this store come from, and is there any competition or potential competition in this direction? The best location is an intersection. Nearby or at the corner; the third is Feng Shui, such as the direction of the store, the internal structure of the store, etc. I won’t go into detail on this.
4. Is 24 hours really attractive? My answer: Not necessarily. Whether it is 24 hours depends on the location of your business district. Some places are not suitable for 24 hours, but some places are busy 24 hours a day, so they must be open all night. In addition, the product structure also determines whether you can open it 24 hours a day. Consumption at night and during the day is different. Some things only sell well at night. If you don’t believe me, go to nearby stores. As a customer, sometimes you are his only choice in an emergency, so the gross profit margin of sales at night is generally much higher than during the day.
5. I have been to almost all the stores in Hangzhou. The reason why it can survive next to large supermarkets is simple: differentiated competition. It is enough to differentiate products and services and highlight convenience and speed. Have you ever paid utility bills in Ke'i? Have you ever bought a mobile phone recharge card? Have you found those skewers and iced drinks? They are all beyond the reach of medium-sized or large supermarkets. Even condoms. . . . . . . Of course, brand is also very important, because with a brand, there will be certain loyal customers.
6. If you look at convenience stores from the perspective of a single store, sales are nothing more than five major pieces of content. First, cigarettes, the profit margin is around 15; second, ready-to-eat food, the profit margin is around 35-40; third, beverages, the profit is around 30 (the price increases in summer); fourth, candy and convenient packaged food are around 30; Fifth, condoms and other convenient non-food products have a profit margin of around 30. Of course, there are many other things, but many of them are service-oriented and have no profit, but they can attract people. The target customers must be those who are not sensitive to price. In other words, if you adjust the price of certain goods to 1.5 times the market price, someone will buy it. This is the right positioning, haha.
Finally, I think the idea you added to your question is not that simple. Nowadays, opening a store is no longer the concept of a traditional husband and wife store, so my suggestion is that you do not participate in the management of the store, and your wife visits the store first, and at the same time Recruit or train a store manager, and then your wife will withdraw from management. What you want is to start a small business, not to solve your own employment problem, so don't be too petty.