Drinking Coke at the Great Wall in 79 was called "the first person to drink Coke in China". What is the current situation?
John pemberton is the inventor of Coca-Cola. He originally invented a drink with the function of relieving pain and refreshing, but in the process of mixing, his assistant accidentally poured soda water into it, and he found that the drink with soda water was better.
Now people attach great importance to the taste of cola, especially after the rapid development of Coca-Cola and Pepsi-Cola, both sides began to adjust their tastes with the goal of dividing the market, so the cola on the market now is not a single taste.
Not only the taste, but also the packaging of Coca-Cola has been upgraded. Although it is still mainly packaged in red cans, it incorporates many elements that keep pace with the times and has become a good heart for many people.
At present, the price of Coca-Cola in the market is only three or four yuan, and most people can taste its delicious food. It has even become the favorite of many "fat houses", known as "happy water" and widely praised.
1979, a photo of a China boy drinking coke on the Great Wall became popular all over the world. He was also called "the first China person to drink coke". Where did this photo come from? How is the little boy now?
This photo was taken by an American journalist named James. At that time, China had just taken the steps of reform and opening up, but the overall social environment was not open enough. There are few opportunities to meet foreigners like James, and even fewer journalists are allowed to enter China for research. Therefore, people at home and abroad are highly curious about both sides.
The main reason why James was able to enter the inland for an interview was to catch up with the background of the times. 1978 12 17 China and the United States officially issued the Sino-US Joint Communique, and established diplomatic relations at the ambassadorial level on New Year's Day. This is James's opportunity to come to China, and because of him, Coca-Cola is recognized by most domestic people.
James visited many classic historical sites. He came to Badaling Great Wall, where he saw a little boy in a green military uniform. Boys wear thick clothes and have lovely faces. Judging from his figure, he should be around seven years old.
James likes this lovely child very much. After asking the translator to talk to him, he gave the little boy a can of Coca-Cola and took photos of him drinking Coke.
James published this photo in National Geographic magazine, which was well received by the public, but in fact, a few months before he published this photo, Coca-Cola had already arrived inland in the face of the upsurge of establishing diplomatic relations between China and the United States.
Therefore, the little boy is not the first coke in China, but Coca-Cola has brought many surprises to his life.
After 40 years, the little boy grew up and this photo was finally adopted. This photo was used as the cover of the commemorative book "The Power of Time" of reform and opening up. When this book was popular, Black Pottery received inquiries from relatives. Relatives took this photo and asked if it was him. Black Tao Jian has seen this photo more than once before, but he can't believe that the boy in the photo is himself. Finally, he believed that it was his photo under the determination of his mother.
In fact, at the end of 1970s, when the reform and opening up was just starting, science and technology were not developed enough. Most people can see black-and-white photos, and at that time, children's snacks were sugar and popsicles, or some simple soda. It is understandable that black pottery was unbelievable.
Black Tao Jian once said that he was originally a loyal "Coca-Cola powder". When he was young, he collected many bottles of Coca-Cola. Although he left them in a moving process, it is a pity, but his love for Coca-Cola has never been reduced by half.
Black pottery has participated in Coca-Cola's related activities for many times and has truly become the "spokesperson" of Coca-Cola. Whether he is seven or eight years old or 47 years old now, his fate with Coca-Cola is endless.
In fact, Coca-Cola did not appear at 1979 at the earliest, but appeared in China in the 1920s. At that time, it was called "chewing wax", which was difficult to read and made people feel that the name was difficult to pronounce. Originally, its taste was not accepted by the public. Coupled with its strange name, its sales volume in China was flat, and it was completely inconspicuous among the public drinks.
In order to increase the sales volume, China "Keke Chewing Wax" Company issued a "name-seeking inspiration" to the whole society in the second year, and those who were hired could get economic rewards. Finally, a China writer came forward and named it "Coca Cola", which is still in use today.
No matter from the connotation or pronunciation, the name Coca-Cola is far better than before. The previous name was too awkward and was not liked by the public.
In the1940s, Coca-Cola was very popular in Shanghai, but only after that did Coca-Cola leave China with the American Embassy, and it was not until the formal establishment of diplomatic relations between China and the United States that Coca-Cola came back nonstop.
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Coca-Cola has now entered the homes of ordinary people, but the story behind it is still shocking, no matter the development process of Sino-US relations it implies; Or its fate with black pottery; In other words, it is inextricably linked with every consumer, and it is everywhere. As a commodity, it is successful.
The story of black photos also makes people feel the beauty of "fate". Originally, he was just in a hurry, but I didn't expect it to have a great influence on his later life. This "unexpected" photo is one of the few color photos of his childhood, which proves the effectiveness of China's reform and opening up.
Therefore, this photo later became not only the exclusive memory of Black, but also a record in everyone's mind to prove that the times are developing and advancing. Known as "the first person in China to drink coke", Hei Taojian must be very proud.
Although the country's reform and opening up is not too long, the progress of science and technology and the change of people's living standards are obvious to all. In the process of the times, we have been moving forward. We also believe that in the bright future, we can create more excellent products to improve people's living standards, and we are full of expectations for the future.