What are the rules for company naming in 2018?

Just as names have an impact on life, the names of companies, factories and shops also have an impact on these companies, factories and shops. When judging a company name, we must not only consider the shape, meaning, and orientation of the characters, but also consider the five elements of wealth and the mathematics of the name in order to achieve great success. Therefore, the following principles should be followed when choosing a company name:

1. First of all, the company name must have strong financial energy from the five elements, which are divided into internal financial energy and external financial energy;

The internal financial energy from the five elements : Refers to whether the Five Elements of the company name itself can prosper the Five Elements Qi of the industry in which the company operates. If the Five Elements of the company name itself can prosper or the Five Elements Qi of the industry in which the company operates can be prosperous, it will be included in the "Company Name" If the name of the company does not contain the word "Five Elements of Gold", the name of the company has a strong wealth). The wealth within the five elements is relative to the industry to which the company belongs. The same name is relative to different industries, and the wealth within the five elements is relative to different industries. Different, this is why some brands that were originally well-run cannot expand their industries randomly.

Five elements of wealth: refers to whether the five elements of the company name itself can boost the wealth of the "business owner", "the company". The wealth of the "boss" should be comprehensively analyzed based on the birth date of the "business owner". The god of destiny is the wealth of the "business owner"; if the five lines of the company name itself are the god of the destiny of the "business owner", then it is The "company name" is associated with strong wealth and wealth. The five elements of wealth are relative to the business owner. The same name has different wealth and wealth for different bosses. This is why some brands that were originally operating well have changed to older versions. It gets worse.

When the internal and external financial qi of the five elements are not unified, we should comprehensively analyze which of the five elements can achieve the effect of strong internal and external financial qi of the five elements through restraint.

2. Mathematical selection: The mathematical selection of the company name uses the total number of strokes in the full name of the company as the real number; the mathematical meaning of the name must be auspicious.

3. The pronunciation and meaning of the name should be good: avoid using polyphonic characters. Use partial words, avoid using obscure words, avoid using unlucky words, and avoid similarities.

Fourth, the name of the company should also follow business principles and be based on its own business projects, products, consumer objects, business characteristics, etc. Let’s choose a name:

1. The company name must be conducive to shaping the corporate image

Building image is very important for every company, and it can be said to be related to their life and death. The first step in building an image is to have a good corporate name.

In modern society, market competition is fierce and business wars are coming one after another. In order to ensure your market share, expand the market, stabilize and attract many consumers, it is important to have a good corporate name. It must have a strong product brand and a resounding corporate name

with a beautiful meaning

For example, China Changhong Co., Ltd.’s name Changhong refers to the rainy day. Qing means magnificent and spectacular, "the sun is the reddest and the rainbow is renewed." Similarly, the name of Konka Company, which is famous for producing color TVs, means "a happy life with many excellent products". The name of the company, "Sanjiu", means countless things in ancient Chinese, and it means unremitting pursuit. The name of Jiannanchun Winery means full of spring and endless opportunities.

, concise and clear, easy to remember

A good corporate name must not be a weird name, let alone a name that is difficult to read and remember. In order to facilitate the public's memory, it is generally used. Most corporate names use 2 characters, a few use 3 characters, and some use 4 characters. This naming is not only in line with the conventions of Chinese word combinations, but also in line with the naming habits of Chinese people.

This type of name has a more straightforward and shallow meaning, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhongyi Electric Company, Express Mail Company, etc.

、The name has affinity

A good corporate name should not give people a too serious feeling, let alone a feeling of rejecting people thousands of miles away, but should have a kind of affinity. , that is, having a feeling of being approachable and trustworthy towards people, or at least giving people a feeling of being approachable. For example, Shanxi Xinghua Village Fenjiu Winery. The name Xinghua Village is taken from "Qingming" by Du Mu, a poet of the Tang Dynasty. "Ask where the restaurant is, the shepherd boy points to Xinghua Village."

This name has a rural feel and gives people on the road a sense of intimacy. Another example is Sichuan Tiange Group Company. The name Tiange is taken from the Tang Dynasty poem "Goose, goose, goose, bending its neck to sing to the sky", which is interesting and natural.

Another example is Shanghai Xinyi Pharmaceutical Factory. The name Xinyi seems to be making a promise to customers and is easily accepted by customers. Another example is Shanshan Co., Ltd., which can easily make people feel close and familiar. Dabao Cosmetics Company in Beijing, the name Dabao seems to be taken from the name of an ordinary child, giving people a friendly and easy-going feeling, which is easily recognized by customers.

2． The business name should be attractive and attract business.

In real life, store signs with high generalization and strong appeal are very important in terms of visual stimulation and psychological impact on consumers. The quality of a store's name is the key to whether it can arouse consumers' curiosity and make the store brand famous. Some time-honored stores often use elegant, simple and elegant names, such as "Lu Mingchun", "Tongrentang", "Tianhetang", "Rongbaozhai", "Quanjude" and so on. These store names have become the golden signs of insurance business.

Store naming should consider the following aspects:

. The store name must be consistent with the products sold

The store naming method can usually reflect the business characteristics of the operator or the excellent quality of the main store, making it easy for consumers to identify the business scope of the store and create a desire to buy. For example, "Tong Ren Tang" and "De Ren Tang" are well-known as time-honored traditional Chinese medicine stores. "Tang" has become a conventional identification mark of a traditional Chinese medicine store. Therefore, people only look at the "Tong Ren Tang" sign or other "Tang" signs. I knew it was selling Chinese medicine. Another example is the name of the store "Gong De Lin", which reflects that the operator is good at cooking vegetarian dishes.

The store name must be novel, unconventional, and able to quickly capture consumers’ vision. The store name must be novel, arouse consumers’ interest, and attract them to patronize the store, such as “One Fresh Bite”, “Big Three” Store names such as "Yuan" and "Goubuli" arouse consumers' interest and curiosity.

The store name should be concise, easy to read and remember

The store name should not be too complicated, otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names, so that customers not only cannot recognize them, but also cannot pronounce them. To avoid this situation, stores with such difficult-to-understand names are generally not allowed to enter. Store names such as "Wankelai", "Banfenli" and "He Taste" are clear, concise and easy to spread.

The store name should give people a sense of beauty and artistic accomplishment

A good store name has cultural heritage and makes consumers feel reassured and comfortable. Names such as "Louwailou" and "Taotaoju".