Rules of JD.COM 618 Pre-sale Activities in 2023
Rules of JD.COM 618 Pre-sale Activities in 2023:
One. area of application
These Rules are applicable to the merchants who participated in the pre-sale activities of JD.COM Open Platform during the JD.COM 618 event in 2023.
Second, the rhythm of time
Pre-sale time: 20: 00 on May 23rd, 2023 to 23: 59: 59 on June 3rd, 2023.
Merchants register for pre-sale &; Set the promotion time: May 9, 202315: 00: 00-May 30, 2023 at 23: 59: 59.
Time for the consumer to pay the deposit: May 23, 2023, 20: 00: 00-May 3, 20231day 19: 20: 00.
Time for the consumer to pay the final payment: 20: 00 on May 365438, 2023+23: 59: 59 on June 3, 2023.
Third, transportation support.
Merchants participating in pre-sale activities have the opportunity to obtain the following traffic support:
1, homepage resources: homepage banner, homepage TOPLOGO, startup map, push and other resources.
2. Strategic resources: promote pre-sale venues, pre-sale venues of various categories, search weights, off-site traffic brought by CPS promotion and other resources.
Four. Requirements for participating in activities
Merchants/commodities that sign up for the pre-sale activity of JD.COM Platform 6 18 in 2023 must meet the activity requirements in "JD.COM Open Platform 6 18 Activity Guide in 2023", and the pre-sale transaction price of the registered commodities (pre-sale price-deposit inflation/preferential amount for final payment reduction) shall be ≤30 days.
Verb (abbreviation of verb) activity game introduction
1. Pre-sale deposit is reduced.
The final payment is reduced (including the prompt words "the final payment is reduced by XX yuan" and "the fixed amount is reduced by XX yuan"), that is, after the consumer pays the deposit, the final payment price is reduced by XX yuan.
Example: the pre-sale price of the goods is 100 yuan, the down payment is 10 yuan, and the final payment is reduced by 10 yuan, which means that after the consumer pays the down payment of 10 yuan, the final payment only needs to be paid to 80 yuan, and the consumer can enjoy the discount of 10 yuan.
2. Pre-sale deposit inflation
The deposit expands the commodity (including the words "the deposit can reach XX yuan" and "XX yuan can reach XX yuan"), that is, the deposit paid by consumers can be used as XX yuan.
Example: The pre-sale price of goods is 100 yuan, and the deposit is 10 yuan, which can reach 20 yuan, indicating that consumers can use the deposit of 10 yuan as 20 yuan, that is, after paying the deposit of 10 yuan, consumers only need to pay the final payment of 80 yuan and enjoy the discount of 10 yuan.
Requirements for setting intransitive verb activities
1, pre-sale deposit setting requirements
It is suggested that the pre-sale deposit ratio should be ≤ 20% of the pre-sale transaction price, and the deposit amount should be ≥ 10 yuan.
(1) For goods with pre-sale price within 500 yuan, it is suggested that the deposit ratio should be set between 10% and 20%, and the deposit amount should be set to 10 yuan and above and be an integer multiple of 10.
(2) For goods with the pre-sale price of 500 yuan-1000 yuan, it is suggested to set the deposit ratio to 10%, and the deposit amount of 50 yuan and above is an integer multiple of 10.
(3) For the commodity whose pre-sale price exceeds 1 1,000 yuan, it is suggested that the deposit amount be set to 1 yuan or above and be an integer multiple of 10.
2. Pre-sale price setting requirements
During the same SKU activity (20: 00: 00 on May 23, 2023-23: 59: 59 on June 20, 2023), the pre-sale price must be ≤ spot price (direct purchase). If the pre-sale price of the same item in a special category is the same as the spot price, gifts or other rights and interests must be added to the pre-sale goods to ensure the best pre-sale price or commodity value.
3, pre-sale goods postage requirements
Except for super-long pre-sale categories (such as some toys) and global pre-sale, pre-sale goods are shipped by default. In the system, the pre-sale order does not calculate the freight, and the pre-sale goods do not participate in the freight collection of other goods. Please pay attention to the profit rate when setting the pre-sale.
7. Consolidated payment of the balance.
1, functional support range
JD.COM 618 pre-sale goods support the combined payment of the final payment. Global pre-sale, full-price pre-sale, non-pricing pre-sale, three-step pre-sale and super-long pre-sale are not applicable.
2. Calculation of pre-sale superimposed promotion threshold
The sum of the pre-sale price of the pre-sold goods (excluding the expansion/reduction discount) and the single product promotion price of other goods paid at the same time (that is, the amount of goods actually paid by the user excluding the preferential part) will be taken as the threshold amount of total price promotion.
3. Virtual rights available for balance payment
Pre-sale orders support the use of virtual rights (red envelopes, beans, etc. ) in the final payment stage, but not in the down payment stage.
4. The price change function is temporarily not supported.
Pre-sale goods do not support price changes.
5. Preferential cost sharing
Pre-sale goods paid in combination will be shared with other goods at preferential cost according to the final payment amount.
Eight, pre-sale goods to participate in the interest-free policy of the final payment.
1. Interest-free preferential policies: the balance of pre-sold goods enjoys the interest-free preferential policies of 3.6% in the 6th installment, 5.9% in the 2nd installment, and 1 1.8% in the 24th installment.
2. Scope of applicable goods: goods in POP stores except individual/individual stores and white strip risk control stores.
3. Setting time: 00: 00-65438 on May 8, 2023+0+09:00:00 on May 365438.
4. Configuration path: Jingmai merchants backstage-marketing tools-interest-free white note-official financial activity module.
Nine. Violation handling rules
1. The pre-sale estimated hand price does not match the actual hand price.
In order to ensure consumers' shopping experience, when the actual price difference is higher than the pre-sale estimated price difference due to business activities such as price change and coupon refund, and consumers apply for price difference compensation, JD.COM has the right to advance the price difference compensation to consumers, and the expenses arising therefrom shall be borne by the merchants.
2. Pre-sale price ≥ spot price
During the 618 event in JD.COM in 2023, the price of the same product purchased by consumers through pre-sale was ≥ spot price (direct purchase);
Necessary market control measures will be taken according to the specific circumstances, including but not limited to removing goods from shelves, restricting the release of goods, publicizing warnings and blocking stores.
If the interests of consumers who buy pre-sold goods are damaged due to factors such as spot price reduction or preferential price increase, and consumers apply to JD.COM for price difference compensation, JD.COM has the right to pay the price difference compensation to consumers in advance, and the expenses arising therefrom shall be borne by the merchants.
3. Delayed delivery
In general, merchants must set the "latest delivery time" in the pre-sale system and complete the delivery of pre-sale goods before the "latest delivery time". If the delivery is overdue, it will be regarded as delayed delivery, and JD.COM has the right to deal with the delivery violations according to the General Rules for the Management of Business Violations of JD.COM Open Platform.
If force majeure factors such as epidemic situation affect the delivery time, consumers should be informed in time and the order should be provided in the system. Report path: order management-late delivery report-order report.
4. Other specifications
For information about the basic participation threshold, management norms and illegal handling of daily pre-sale activities, please refer to the Regulations on the Management of Open Platform Pre-sale in JD.COM.
X. Ways of participation
Merchants can go to Jingmai Business Center-Official Marketing Activities-JD.COM 618 Theme Activities in 2023-Promotional Games and Venue Registration-JD.COM 618 Platform Pre-sale Activities in 2023.
XI。 supplementary terms
If the behavior of JD.COM open platform merchants occurs before the entry into force of these rules, the rules at that time shall apply. If it occurs after the effective date of these rules, these rules shall apply.
JD.COM can adjust these rules at any time according to the business situation and announce them to the merchants.
Merchants shall abide by national laws, administrative regulations, departmental rules and other normative documents. These rules shall apply to acts suspected of violating national laws, administrative regulations, departmental rules and other normative documents.
There are no provisions in these rules, and JD.COM has the right to handle them at its discretion. However, JD COM's handling of merchants does not exempt them from legal responsibility. Any behavior of merchants in JD.COM shall abide by the agreement signed with JD.COM and its affiliated companies.